Is it value it for ecommerce in 2022?



Studying Time: 9 minutes

Boasting a 70% market share, Mailchimp is the most well-liked e-mail advertising platform. With inexpensive entry-level tiers and a beneficiant free plan, companies of every kind and sizes use Mailchimp to market their merchandise.

Just like Omnisend, Mailchimp has completely different pricing plans. Nevertheless, not like Omnisend, which presents full entry to all options from the get-go, Mailchimp limits your entry to options, solely eradicating these limitations with every plan improve.

Following Mailchimp’s value will increase in early 2022, the present pricing begins at $11/mo for the Necessities plan, whereas their Customary plan is $17/mo, and their Premium Plan begins at $299/mo. The platform additionally presents a free plan and a pay-as-you-go possibility.

Evidently, there’s fairly a distinction between paying $11 for the Necessities plan and $299 a month for the Premium plan. So, which one must you select?

That will help you choose one of the best pricing possibility, we’ll go over each Mailchimp plan intimately and offer you a transparent image of which plan is an efficient match for what you are promoting.

Which Mailchimp pricing plan must you select?

Mailchimp has 5 completely different pricing plans that supply extra options primarily based on the variety of contacts you’ve:

  1. Mailchimp Free plan
  2. Necessities plan
  3. Customary plan
  4. Premium plan
  5. Pay As You Go plan

Right here’s a fast breakdown of Mailchimp’s fundamental plan costs, and the way a lot these plans will value you as you develop your viewers:

Plan Free Necessities Customary Premium
Value Free $11/mo $17/mo $299/mo
Contacts 2,000 500 500 10,000
Month-to-month e-mail sends 10,000 5,000 6,000 150,000
Customers 1 3 5 Limitless

And the Mailchimp prices for varied contact listing sizes:

Free Necessities Customary Premium
500 contacts Free $11/mo $17/mo N/A
2,500 contacts Free (up tp 2,000 contacts) $24/mo $59/mo N/A
5,000 contacts N/A $59/mo $90/mo N/A
10,000 contacts N/A $87/mo $115/mo $299/mo
20,000 contacts N/A $189/mo $225/mo $460/mo
50,000 contacts N/A $299/mo $359/mo $700/mo

As you’ll be able to see, if you take a better take a look at the pricing, you’ll discover that the month-to-month Mailchimp value will increase fairly dramatically alongside along with your subscriber rely. 

To be truthful, Mailchimp can provide good worth for cash, however provided that you calculate rigorously earlier than selecting your plan.

With that mentioned, let’s see which Mailchimp plan could also be finest for what you are promoting.

1. Mailchimp Free plan: Greatest for aspect jobs

Mailchimp’s Free plan is a implausible strategy to get began with e-mail advertising with out spending a fortune. With that mentioned, it’s not essentially the most feature-packed free plan within the trade. In case you discover what you are promoting outgrowing its limits, you would possibly need to take into account switching to the paid choices.

Free plan options

  • As much as 2,000 contacts
  • Web site builder
  • Mailchimp area
  • Types and touchdown pages
  • 1-step e-mail automations (autoresponders)
  • Advertising CRM

In comparison with different ecommerce advertising platforms, Mailchimp’s free plan is pretty beneficiant and features a respectable set of options. For instance, you get entry to a touchdown web page builder, fundamental e-mail templates, and different helpful options like e-mail autoresponders and social media adverts.

The plan’s largest providing is, after all, the beefy 2,000 contacts + 10,000 month-to-month emails restrict. Whereas this seems to be actually spectacular at first, you solely get one viewers to work with. So should you’re planning on sending out completely different campaigns to a number of buyer audiences, you received’t have the ability to do that on the free plan.

It’s additionally value noting that you just received’t have the ability to profit from Mailchimp’s buyer help past your first 30 days.

Who ought to select the Mailchimp Free plan?

Mailchimp’s Free plan is an efficient choose for small ecommerce retailers who’re simply getting began and need to discover how fundamental e-mail advertising works. 

In distinction, Omnisend’s free plan presents full-featured e-mail advertising, together with automation, segmentation, and buyer help from the get-go. If you wish to see all that ecommerce advertising has to supply with out spending something, you’ll be able to START FREE as we speak.

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2. Mailchimp Necessities plan: Greatest for small on-line companies

Necessities is the most cost effective paid Mailchimp plan beginning at $11/mo and contains every part from the free tier plus extra options, in addition to elevated limits on contacts, audiences and e-mail sends.

Necessities plan options

  • 3 viewers segments
  • Removes Mailchimp branding out of your emails
  • All e-mail and touchdown web page templates
  • Fundamental automated emails
  • A/B marketing campaign testing to see what works
  • Buyer help

With the Necessities plan, Mailchimp offers you entry to a number of helpful options that can provide help to craft extra subtle and interesting e-mail campaigns. For instance, you get your fingers on A/B testing, which helps you to ship two completely different emails and see which one will get a greater response out of your viewers. 

The plan additionally unlocks all 100+ of Mailchimp’s pre-built e-mail templates to ship custom-branded emails to your prospects.

Lastly, the Necessities plan brings 24/7 buyer help by way of e-mail and chat, so that you’re in a position to rapidly contact the Mailchimp group in case one thing doesn’t go as deliberate.

Nevertheless, you’re nonetheless restricted to 3 viewers segments and also you don’t get entry to correct automated workflows, which makes Mailchimp’s Necessities plan keep very true to its title. So, should you’re in search of extra complicated advertising automation, you’ll should improve to the Customary or Premium plans.

Who ought to select the Mailchimp Necessities plan?

With fundamental automations, A/B testing and e-mail templates included, the Necessities plan could be a good match for small ecommerce retailers and frequent marketing campaign senders.

3. Mailchimp Customary plan: Greatest for medium-sized on-line companies

Mailchimp’s Customary plan begins at $17/mo and contains every part from the Necessities plan, plus:

Customary plan options

  • 5 viewers segments
  • Superior automation workflows
  • The flexibility to construct your individual e-mail templates
  • Behavioral focusing on
  • Ship time optimization and supply by time zone
  • Dynamic content material

On the Customary plan, you lastly get an improve from fundamental automated emails to multi-step automated workflows. These mean you can ship your prospects down a branching content material path, with completely different emails despatched after every step of the client journey.

You may also construct your individual {custom} e-mail templates and tailor them to your branding, which supplies you extra freedom when designing e-mail campaigns.

If you wish to get a extra granular take a look at how your prospects work together along with your emails, the Customary plan comes with the behavioral focusing on characteristic that permits you to enhance your engagement by analyzing what they learn and click on on.

Ship time optimization will allow you to ensure that your prospects obtain your campaigns at one of the best time for them. This nifty characteristic additionally optimizes your ship time throughout completely different time zones and nations.

Lastly, with the Customary plan, you get the dynamic content material characteristic that permits you to routinely suggest your prospects completely different merchandise primarily based on what they‘ve purchased or clicked on previously.

Who ought to select the Mailchimp Customary plan?

In case you’re working a mid-sized enterprise and want superior options equivalent to multi-step automations however don’t need to spend money on the costly Premium plan, Customary could be the plan for you.

4. Mailchimp Premium plan: Greatest for giant enterprises

Mailchimp’s Premium plan begins at $299/mo and contains every part from Customary, plus:

Premium plan options

  • Multivariate testing
  • Superior viewers segmentation
  • Comparative experiences
  • Limitless consumer accounts
  • Cellphone buyer help

For knowledgeable ecommerce retailers and entrepreneurs who need to ship out extra than simply two completely different marketing campaign variations at a time, Mailchimp’s Premium plan comes with the multivariate testing characteristic. This characteristic steps it up a notch from A/B testing and allows you to combine and match ship occasions, topic strains, and different parts of many various emails and see which of these performs finest.

The Premium plan additionally comes with superior segmentation choices that mean you can section audiences primarily based on extra complicated features like buy historical past, demographics, and extra.

For the die-hard advertising geeks on the market, Mailchimp’s Premium plan brings comparative experiences that mean you can group a number of marketing campaign experiences right into a single, complete entire that provides you a chicken’s eye view of your advertising efficiency.

Lastly, the Premium plan additionally upgrades your buyer help choices from e-mail and dwell chat to a further precedence cellphone line with Mailchimp’s help brokers.

Who ought to select the Mailchimp Premium plan?

The Premium plan is geared in direction of giant ecommerce shops, large advertising groups and sizable enterprises, so that you need to just be sure you’ll truly profit from the extra options it brings to the desk.

With a whopping minimal $299/mo price ticket, it’s no secret that Mailchimp’s Premium Plan is considered one of, if not the most costly paid plan within the trade. If this appears a tad too steep in your wants, it’s value noting that with Omnisend’s Professional plan, you’ll pay practically $250 much less at $59 per 30 days for a extra ecommerce-friendly characteristic package deal.

5. Mailchimp Pay As You Go plan: finest for seasonal companies

For individuals who don’t like month-to-month commitments, Mailchimp additionally presents one thing completely different. Merely put, the Pay As You Go is a pay as you go e-mail plan that comes with the identical options because the Necessities plan. First, you pay Mailchimp for e-mail credit in bulk, after which use these credit to ship as many emails to your subscribers as you want. Nevertheless, it ought to be famous that these credit expire in 12 months.

Naturally, the extra credit you purchase, the cheaper they’re. Right here’s a fast breakdown of how a lot they’ll value you:

E-mail sends Value per e-mail ship Value
5,000 $0.03 $150
10,000 $0.02 $200
50,000 $0.02 $1000
75,000 $0.02 $1500

Who ought to select the Mailchimp Pay As You Go plan?

Mainly, the Pay As You Go plan is a versatile various to a month-to-month subscription. Mailchimp created this plan for seasonal companies, so it’s an excellent possibility for retailers who are likely to ship emails sometimes.

Mailchimp pricing: Which plan to decide on for ecommerce? 

Mailchimp is the most important e-mail advertising platform available on the market, and for good motive. It does just a little little bit of every part and has one thing for everybody–from area of interest meals bloggers to multinational companies. 

In case you’re a web-based service provider, all of Mailchimp’s plans have some ecommerce options. Basically, choosing the proper plan is dependent upon the scale of what you are promoting and your contact listing. To reiterate: 

  • The Free plan is finest for these simply beginning out
  • The Necessities plan is an efficient match for small ecommerce retailers
  • The Customary plan is well-suited for mid-sized on-line shops
  • The Premium plan can work for giant ecommerce firms that may afford it
  • The Pay As You Go plan is finest for rare senders and seasonal retailers

With all that mentioned, Mailchimp might not essentially be essentially the most suited to on-line firms which have extra particular wants. That is notably true for ecommerce companies, which can have completely different e-mail advertising wants than, for instance, a blogger.

And with the current Mailchimp pricing enhance, many ecommerce retailers are wanting exterior of Mailchimp for a better-suited advertising automation platform.

In case you’re a web-based service provider looking out for an e-mail advertising platform constructed particularly for ecommerce, listed here are two nice Mailchimp alternate options value contemplating earlier than committing to a paid plan.


Not like Mailchimp, Omnisend is purpose-built for ecommerce. 

Function-wise, this offers Omnisend a transparent benefit over Mailchimp. You get all the fundamentals supplied by Mailchimp, equivalent to e-mail templates, sign-up kinds, cart restoration, and browse abandonment workflows, plus ecommerce-specific options like: 

Wish to see how Omnisend matches as much as Mailchimp? 

Take a look at our Omnisend vs Mailchimp feature-for-feature comparability.

By way of pricing, Omnisend presents a free plan for as much as 250 contacts with every part included—there aren’t any limitations on options, which implies which you could strive every part out at no cost and see what works in your on-line retailer. Our free plan additionally contains free credit for SMS and internet push notifications.

Paid Omnisend plans begin at $16/mo for Customary and $59/mo for Professional. These embody a devoted Buyer Success Supervisor, precedence buyer help, and superior reporting options.


Klaviyo is one other ecommerce-focused advertising platform and an excellent various to Mailchimp for on-line retailers. 

Just like Omnisend, Klaviyo presents a cartload of superior ecommerce options that Mailchimp doesn’t have, together with:

  • Native integrations with many ecommerce platforms
  • Superior segmentation and analytics options
  • SMS
  • Product suggestions
  • Fb and Instagram adverts

Klaviyo additionally presents a full-featured free plan for as much as 250 contacts and 500 e-mail sends to check out its capabilities with out breaking the financial institution. 

On the subject of paid choices, Klaviyo solely has one paid plan that begins at $20 and its value is dependent upon your variety of contacts. Sadly, Klaviyo will get costly fairly rapidly as you add extra contacts, which makes it one of many priciest ecommerce advertising platforms.

To place all of it into perspective, right here’s a fast value breakdown of paid plans for all three platforms:

Contacts MailchimpNecessities Mailchimp Customary Mailchimp Premium Klaviyo Omnisend Customary Omnisend Professional
500 $11/mo $17/mo N/A $20/mo $16/mo $59/mo
2,500 $24/mo $59/mo N/A $60/mo $35/mo $59/mo
5,000 $59/mo $90/mo N/A $100/mo $65/mo $90/mo
10,000 $87/mo $115/mo $299/mo $150/mo $115/mo $150/mo
20,000 $189/mo $225/mo $460/mo $375/mo $230/mo $350/mo

Mailchimp pricing: Last ideas

As you’ll be able to see, Mailchimp has an excellent number of pricing choices for each kind of ecommerce enterprise. 

In case you’re seeking to dip your toes in e-mail advertising, Mailchimp’s free plan is among the most beneficiant round, whereas the starter paid plans provide strong, if considerably fundamental, e-mail advertising options for an affordable value. 

With that mentioned, Mailchimp’s Premium plan is certainly a tough promote on the present value level, particularly for ecommerce retailers. 

If you wish to take your ecommerce advertising to the subsequent stage, look no additional than Omnisend. 

Omnisend prices nearly the identical as Mailchimp and presents quite a lot of instruments which might be higher suited to ecommerce, together with extra granular viewers segmentation and extra subtle automation workflows. Plus, it’s simpler to make use of than Mailchimp or Klaviyo. 

Get began at no cost right here.

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