The well-known French candy pine drops model within the classic tin is again within the promoting highlight with a brand new model positioning illustrated by a saga of three brief and humorous movies created by Ogilvy Paris.
Nature: lovely but additionally generally merciless.
With these three movies, La Vosgienne wished for instance what nature in actual life might be like, typically idealized, particularly on social networks. The model is addressing a brand new audience, enamored by nature and journey of escapades and new experiences. And, if life in nature is usually synonymous with escapes and freedom, La Vosgienne reminds us that it could generally be tough and unpredictable. Actually not as candy as a pine sap sweet.
And since the most effective jokes are the shortest, La Vosgienne wanted not more than 10 seconds to make us smile. After its cult campaigns from the 90s that includes Dominique Lavanant or Chantal Lauby, La Vosgienne stays true to its DNA in these three offbeat humor movies.