Contests are an effective way to extend model visibility, construct an electronic mail record, or get your viewers to have interaction with you. However after the competition winners are chosen, you must know the best way to write a winner announcement electronic mail. Your announcement electronic mail must be written appropriately otherwise you danger complicated or alienating the competition’s members and even the competition winners.
(Supply: Electronic mail from Product Hunt)
Issues to think about when constructing your winner announcement electronic mail
Thankfully, writing an amazing winner announcement electronic mail isn’t arduous. Your electronic mail copy simply wants to perform three issues:
assist everybody who didn’t win nonetheless be ok with taking part;
congratulate the winners;
give the winners a transparent subsequent step to assert their prizes.
Necessities for the copy in a winner announcement letter
To put in writing an efficient electronic mail that covers all that, you’ll have to nail two key rules of electronic mail copywriting: readability and brevity.
The readability of your electronic mail copy issues as a result of folks typically don’t learn emails intently. So attempt to use easy, direct sentences and pretty easy phrases. Don’t attempt to be overly intelligent: No matter you say needs to be instantly comprehensible. Your readers shouldn’t must assume arduous to know what you imply.
Brevity is simply as vital, and for a similar cause: Don’t make it arduous for readers to know you. If it takes you two paragraphs to say one thing that might be expressed in a single sentence, that’s making it arduous for readers to know you.
The typical electronic mail has 434 phrases in it in line with AWeber’s evaluation of 1,000 emails from 100 prime entrepreneurs.
That’s greater than sufficient phrases to convey the outcomes of a contest, and you could possibly most likely cowl the essential data of your announcement electronic mail in as little as 100 phrases when you needed to.
However what when you’re unsure what to say? No worries! We’ve received your again.
A contest announcement electronic mail template
I’ve received massive information for you, [first name].
Our contest, [name of your contest] has come to an finish, and the winners have been chosen.
We need to thank everybody who participated. It’s been so enjoyable to [whatever feedback or engagement you got from your audience during the contest].
Listed here are the winners:
Susie B. of Emerald, Kansas: third place prize
Susie will obtain a [describe Susie’s prize and why it’s good and valuable].
Matt H. of Low cost, Maine: 2nd place prize
Matt will obtain a [describe Matt’s prize and why it’s good and valuable].
Greg T. of Elmwood, California: 1st place prize.
Greg will obtain a [describe Greg’s prize and why it’s good and valuable].
Contest winners ought to reply to this electronic mail. We’re standing by that can assist you declare your prizes.
For everybody else, we’ve received a particular prize for you, too. It’s a [discount on an order, a fun video, a funny insider photo of your team, or a preview of a new product… anything that’s interesting].
Thanks as soon as once more on your participation, everybody!
The Staff at [Your Company Name]
P.S.: When you’d prefer to [what product or service you offer], we may also help.
That contest winner announcement template is simply 197 phrases lengthy. It goes into sufficient element to let your readers know what they should know, nevertheless it doesn’t go on any longer than it must.
Discover how the sentences are quick and the phrases are pretty easy. The paragraphs are very quick, too typically only one line. All this stuff make it simpler for readers to scan and perceive your electronic mail instantly.
Additionally, discover the postscript — the “P.S.” That’s included as a result of folks will typically skip the physique of an electronic mail message. They’ll learn the topic line, perhaps the primary sentence of the e-mail, after which scan proper via all of the physique copy to the postscript. So if you wish to get additional worth out of your contest, add a postscript reminding folks about what your organization does. You would possibly even decide up just a few orders.
Phrase of recommendation
Don’t use this electronic mail verbatim, after all. Alter it to the voice of your model and your common writing fashion. In case your writing is extra informal, sprinkle in additional of your persona. In case your writing is extra formal — or if you must get your copy accredited by a authorized division — tone it down a bit.
However at the least now you may have a draft. Now you understand how to write down a contest announcement electronic mail that might be clear, temporary, and assist everybody who participated in your contest be ok with their participation. And also you’ve let your contest winners know the excellent news. All meaning your subscribers might be extra more likely to take part the subsequent time you may have a contest or some other occasion.
When you’re nonetheless unsure precisely what to write down in your announcement electronic mail, check out these 5 examples of contest announcement emails. You possibly can pull concepts from these as nicely, and even use them as a template on your personal electronic mail.
5 examples of winner announcement emails
1. Kuranda’s winner announcement electronic mail
That is an attention-grabbing instance of a giveaway announcement electronic mail for a contest that occurs each month.
Kuranda makes canine beds which might be extensively utilized in American canine shelters. They’re a for-profit firm, however most of its gross sales are non-profit. So that they do a month-to-month giveaway of canine beds to extend phrase of mouth and provides themselves some nice advertising and marketing content material.
This winner announcement electronic mail is shorter than the template you noticed above, nevertheless it nonetheless covers all of the fundamentals.
Use this as a template on your winner announcement electronic mail if it’s nearer to what you want.
2. AirTable’s winner announcement part of an electronic mail
AitTable is a relational database software that may be made into all kinds of issues. The corporate additionally has an energetic e-newsletter, and makes use of its e-newsletter to announce its month-to-month contests.
It is a very simple announcement, nevertheless it’s made extra attention-grabbing as a result of it exhibits why the winner received. This isn’t a normal “decide a random winner” contest — it’s pushed by benefit. However, like Kuranda above, additionally it is a recurring month-to-month contest. And as an alternative of giving out an enormous prize, AirTable offers their winners firm swag, like stickers. Then it closes the part with just a few encouraging phrases to get participation for subsequent month’s contest.
The giveaway winner additionally has a cause to put up and share about this contest now, so AirTable can even decide up just a few model impressions from the winner’s shares.
Observe that contest content material like this will additionally make for a wonderful Fb put up. Saying the competition a number of occasions on social media might additionally work nicely, particularly when you made a video in regards to the contest and used that in your social posts.
3. Bulk.ly’s winner announcement electronic mail
Buk.ly is a social media administration software that has a really small advertising and marketing staff, however they’ve found out a means to make use of contests to advertise their firm nonetheless.
It is a contest winner announcement electronic mail, nevertheless it’s additionally a intelligent method to promote a lead magnet or a paid or free course. What Bulk.ly has performed right here is to run a contest to offer away its product, then give everybody who didn’t win “free” entry to a paid course about the best way to use their product. This helps Bulk.ly drive visibility for itself, and it additionally implies that everybody who participates within the contest will get a particular “thanks.”
4. WPMU DEV’s easy contest announcement electronic mail
Contests don’t must be sophisticated to get engagement. WPMU DEV runs a quite simple contest each month that shares a picture and asks folks so as to add a caption. And like AirTable’s winner announcement electronic mail, WPMU DEV can even embrace the winner of their electronic mail due to the character of the competition.
Observe that the winner right here additionally received a yr’s value of entry to WPMU DEV’s premium content material. This is a wonderful method to immediate participation and promote your services or products on the identical time.
That is particularly sensible as a result of one of many basic issues with contests is they will appeal to lots of people, however not essentially people who find themselves interested by your services or products. By making the competition prize your product, that may improve the standard of the individuals who take part within the contest and assist, you get extra enterprise advantages from the contests you run.
5. Alliant Credit score Union’s winner announcement electronic mail
Alliant Credit score Union took a special tack with this winner announcement electronic mail: They made their announcement into an article on their weblog, then used their weekly e-newsletter’s prime part to tease the article in regards to the contest and the winner.
It really works, nevertheless it’s a really totally different method than different winner announcement emails we’ve seen.
By now, you already know what the objectives of a winner announcement electronic mail are, you’ve walked via a winner announcement electronic mail template, and also you’ve seen 5 examples of such emails.
It’s your flip now. How are you going to make use of what you’ve realized in your announcement electronic mail? Depart a remark and inform us your plans.
Construct highly effective winner announcement emails by utilizing the copy that we have shared and chic HTML emails