Publicis Groupe has deepened its relationship with PepsiCo with its Leo Burnett profitable the meals and drinks big in India. Leo B will deal with inventive and digital for all PepsiCo manufacturers within the nation following a multi-agency pitch.
Final yr Publicis received all PepsiCo media in China.
PepsiCo India senior V-P George Kovoor says: “At PepsiCo India, our goal is to create revolutionary and purposeful client campaigns that assist us have interaction successfully with our shoppers.
“With an intent to additional speed up our advertising and marketing efforts, we’re delighted to welcome Leo Burnett as our new inventive company. Their strategic considering together with sturdy inventive and advertising and marketing capabilities make them the proper companions for our subsequent part of development.”
Leo B South Asia CEO and chairman BBH India Dheeraj Sinha says: “PepsiCo’s enterprise in India is witnessing an incredible development journey and we’re wanting ahead to being their companions in accelerating this momentum. The mandate provides us an exquisite alternative to additional create floor breaking work, and combine tradition, creativity, knowledge and expertise in campaigns, going ahead.”
PepsiCo India’s manufacturers embrace Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker.