MAA Advert of the Week: EE’s purpose-packed ‘Not her downside’



We haven’t had this a lot response to a marketing campaign since AMV BBDO’s terminal effort for Asda a few years in the past. EE’s ‘Not her downside’ about, inter alia, male sexism in society (it’s purported to be primarily about England girls’s soccer) has actually divided opinion. Many males clearly hate it, saying they’re all depicted as sexists, which they aren’t.

It additionally provides gasoline to the “an excessive amount of goal” debate. Soccer, within the UK anyway, has all the time resided someplace between a sport and a tribal confrontation and that is actually aggressive in tone. An excessive amount of so? Is it making issues worse?

And. after all, what’s all of it to do with being a cell supplier?

Company Saatchi and Saatchi has been ploughing its furrow for 50 years or so now so ought to know what it’s doing. However companies will be excitable locations, generally getting carried away once they’re gifted with what they see as an vital concern – or alternative to rehearse one.

It’s our Advert of the Week as a result of it raises so many points.



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