Mail Switch Agent: benefits – Elastic E-mail

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At Elastic E-mail, we constructed our personal Mail Switch Agent (MTA) to ship your emails. What does that imply for you? Briefly, it signifies that we are able to offer you higher, extra dependable service. How? Let’s get proper to that.

What’s a Mail Switch Agent?

A Mail Switch Agent is a bit of software program that relays emails between computer systems utilizing SMTP. Primarily, it’s a site visitors administration system in your e-mail, making certain that it will get from level A (the sending consumer) to level B (the receiving consumer). Whereas some E-mail Service Suppliers use third-party MTAs, we’ve our personal MTA constructed from the bottom up. How does it work?

IP Warmups

Inbox suppliers take IP reliability into consideration. Which means a brand new IP sending quite a lot of emails will set off some crimson flags and have your emails categorised as spam, or bounced. MTAs are programmed to beat this concern by slowly rising sending quantity from sure IPs and mixing them in with respected IPs.

E-mail Throttling

Sending too many emails directly would possibly lead to decrease deliverability. With 10 years of expertise, our Mail Switch Agent is well-tuned to ship as many emails as potential with out triggering varied inbox limits.

DKIM

Area Key Identification Mail is a technique of authentication, whereby data set within the sender area affirm the area’s authenticity to scale back e-mail spoofing. DKIM data assist deliverability and safety.

How does having our personal MTA assist your deliverability?

Our Mail Switch Agent permits us to have full management over the e-mail sending course of. Which means all our IPs are managed by our software program, which permits us to heat up IPs, throttle the emails as to not overload the receiving servers, and route the emails to make sure the very best potential deliverability.

We’ve been in a position to design and construct distinctive options corresponding to routing mail for extra engaged contacts on particular IPs whereas routing much less engaged contacts to others. This software helps remediate previous lists and enhance supply metrics.

Our personal MTA additionally makes it simpler for us to resolve any deliverability and technical points which will come up while you ship your emails in a well timed method. Not counting on a 3rd get together to deal with the MTA a part of our course of means we’re all the time in charge of what’s happening along with your emails.

What concerning the backside line? ($$)

The opposite huge benefit of getting our personal Mail Switch Agent is that we don’t must pay anybody else to ship your emails. Elastic E-mail actually sends your mail – proper right down to the protocol degree. We have now constructed a particularly environment friendly system that sends on naked metallic servers. This implies huge price financial savings that we cross straight onto you, our purchasers.

Conclusion

Our MTA will assist you make sure that your emails will arrive in your recipients’ inboxes reliably, and with out concern for decrease price. Selecting us over corporations that don’t use their very own MTAs ensures that your wants will likely be met faster, higher and cheaper.

Need to see the way it works in follow? Attempt Elastic E-mail for Free now!

Adam Kościelak

Adam Kościelak is an skilled author and video content material creator. All through 2021, he labored as Elastic E-mail’s Content material Specialist, increasing our content material library.



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