Make ActiveCampaign Your Personal with Customized Objects.



Your corporation is exclusive — out of your clients’ must the apps you utilize. Customized objects allow you to construct highly effective workflows that create dynamic, automated experiences based mostly on any set of the distinctive knowledge you’ve gotten in your linked apps — like conferences, help tickets, occasions, and extra.

Each ActiveCampaign account comes with a set of ordinary objects. These normal objects embrace Contacts, Offers, and Accounts. With these objects, you’ve gotten related normal fields and customized fields. These fields allow you to seize extra details about your contacts, offers, and accounts so you’ll be able to handle what you are promoting knowledge.  

Should you want extra objects outdoors of what we provide, you’ll be able to import customized objects from a supported app integration or create your individual if you’re an Enterprise buyer.  This type of flexibility allows you to mannequin and handle your knowledge in a manner that displays your distinctive enterprise. 

And the perfect half is, you don’t have to do something to entry customized objects — they’re constructed into your favourite apps and integrations.

Which ActiveCampaign integrations now allow you to drive extra motion by way of customized objects?

Use your useful CRM knowledge to its full potential

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Use your useful CRM knowledge to its full potential by integrating your ActiveCampaign and Salesforce knowledge. With the improved integration supported by customized objects you’ll be able to create or replace an Alternative in Salesforce and robotically:

  • Kick off a sequence of inside alerts or duties
  • Set off an onboarding message sequence
  • Ship a message to the contact throughout the Alternative, and extra.

Study extra concerning the Salesforce integration right here. 

Sync Ticket and Requester knowledge from Zendesk to ActiveCampaign and set off personalised communications

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Mechanically sync prospect data like web site visits, electronic mail opens, open help tickets and type fills between ActiveCampaign and Zendesk Assist so your buyer by no means will get a gross sales name whereas they’re in the midst of resolving a help subject. With the Zendesk Assist customized object you’ll be able to:  

  • Replace contacts with particulars from new tickets or when a ticket modifications
  • Simply automate the creation of Zendesk tickets 

Study extra concerning the Zendesk Assist integration right here.

Speed up your gross sales course of with automated Calendly assembly scheduling

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See all of your essential occasion particulars, like occasion sort, date and time, location, assembly particulars, standing, and a hyperlink to go to Calendly on to view all occasion particulars. The improved integration allows you to set off automations when Calendly occasions are created or up to date. 

Study extra concerning the Calendly integration right here. 

Customized objects offer you an entire view of each buyer and their touchpoints by unifying knowledge from the apps you utilize essentially the most. As your favourite apps are enhanced with customized objects, integrations will turn into even higher. You’ll be capable to construct extra highly effective and distinctive automations throughout your whole expertise stack utilizing knowledge particular to what you are promoting 

Need to keep up-to-date on the newest apps enhanced with customized objects? 

Signal as much as obtain updates on to your inbox, together with: 

  • Advance discover when apps enhanced with customized objects turn into out there.
  • Use circumstances that present the way you’ll be capable to create distinctive buyer experiences.
  • How customized objects may help attain your clients within the channels that matter.

Signal as much as study extra about customized objects.



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