Meta’s holding its first ever ‘Conversations’ enterprise messaging convention subsequent week (5/19), the place it is going to showcase its newest improvements and coming upgrades for its messaging platforms, which now cumulatively have over 2 billion customers.
And it’s bringing out the massive weapons for the occasion, together with CEO Mark Zuckerberg, who’ll ship the principle keynote tackle, together with COO Sheryl Sandberg and Uber chief Dara Khosrowshahi.
I imply, that is sensible, Uber has basically constructed its enterprise on messaging, and Sandberg will sit down with Khosrowshahi to get his insights into how messaging platforms have facilitated Uber’s development, and fueled its connection technique.
In different periods, Meta’s inside engineers will focus on the most recent messaging upgrades and enterprise instruments, which is able to seemingly embody new eCommerce integrations and superior advert instruments for WhatsApp.
Meta’s been making an attempt to generate extra income from WhatsApp because it bought the platform for $19 billion again in 2014. These efforts have compelled Meta to progressively change the main target of WhatsApp, and in some points, soften its privateness options, which is at the least a part of the explanation why former WhatsApp CEO Jan Koum left the corporate again in 2018.
However at 2 billion customers, WhatsApp presents large income potential, if Meta can get it proper.
It’ll be attention-grabbing to see if it has any new options on this entrance to share subsequent week.
Following the keynote shows, there’ll be a spread of breakout periods and deep-dives, masking subjects like ‘How one can get began with messaging to help your prospects’, ‘Constructing conversational commerce experiences’ and ‘Working with Meta’s associate ecosystem’.
It might be value tuning in to glean some extra perception into how messaging can complement your enterprise course of.
You’ll be able to take a look at the complete Conversations agenda right here the place you can even register to attend the one day occasion.