Methods to Use MailerLite With WordPress (The two Best Strategies)


Are you on the lookout for the simplest methods to make use of MailerLite with WordPress?

MailerLite is a well-liked e-mail service supplier (ESP) with a number of advertising and marketing instruments. With MailerLite, you possibly can attain out to leads in your e-mail lists to interact them and get them to maintain coming again to your web site.

Although, whenever you pair MailerLite with WordPress, you’ve fairly the staff to each add to and nurture your e-mail lists.

However how are you going to simply add MailerLite to WordPress?

We’ve 2 methods for you. The primary will present you the way to add MailerLite with its native app. The second technique can be one of the best ways in case you are critical about rising your e-mail lists.

Earlier than we get into the tutorials, let’s have a look at what MailerLite is and what you are able to do with it.

What Is MailerLite?

MailerLite has over 50,000 installations on WordPress, making it a typical selection for companies wanting to gather leads from their websites.

mailerlite homepage

Not solely are you able to create stunning e-mail campaigns with MailerLite, however it’s also possible to:

  • Edit photographs
  • Create newsletters
  • Automate e-mail workflows
  • Observe outcomes with superior reporting
  • And way more…

MailerLite additionally has instruments to construct optin varieties in your web site. With 24 templates, 5 type varieties, and 6 show guidelines, MailerLite is a pleasant option to dip your toe within the shallow finish of the world of optin varieties for lead era.

We’ve one thing even higher for you in our 2nd technique if you wish to see your leads explode.

MailerLite primarily works as its personal platform, however you should utilize it with WordPress to gather leads.

Now, the one elements of MailerLite you can combine with WordPress are Signup Varieties and Featured Picture in RSS Feed. That is finished by means of WordPress plugins.

We’ll stroll by means of the way to add the MailerLite plugin to WordPress.

Methodology 1: Use MailerLite With WordPress

Step 1: Signal Up For MailerLite

First, head to MailerLite to enroll in your account. Upon getting an account, go to your dashboard after which Integrations. It’s within the drop-down menu on the suitable facet of your display screen:

MailerLite dashboard menu

Scroll down the checklist of integrations till you see WordPress. Then, click on on the Use button:

MailerLite Integration List

Scroll all the way down to the underside of the web page till you see your MailerLite API key. After that, click on on Copy:

MailerLite WordPress API key

Now, it’s time to put in MailerLite on WordPress.

Step 2: Set up and Activate MailerLite

Log in to your WordPress admin dashboard. Then, navigate to Plugins » Add New:

Plugins - Add New in WordPress dashboard

Within the search field, seek for MailerLite.

Just remember to are including the Official MailerLite plugin. You’ll get a number of hits in your search, however just one is developed by MailerLite for WordPress.

Then, click on on Set up Now:Install MailerLite WordPress Plugin

If the set up is profitable, the Set up Now button will change to Activate. Click on on Activate:

Activate MailerLite WordPress

Now, discover MailerLite in your sidebar and click on on Settings.

Right here, you’ll discover a discipline to enter your MailerLite API key. If you happen to want it, it’s in your API dashboard underneath Integrations:

MailerLite API Key

Lastly, click on on Save this key.

Now that the plugin is put in, it’s time to create a type.

Step 3: Create a MailerLite Type.

To truly acquire leads out of your web site’s followers, you’ll need so as to add optin varieties to your WordPress web site.

MailerLite does provide varieties features of their WordPress plugin, however the choices for personalization and focusing on aren’t one of the best. However, in case you wish to know the way to use them, we’ll cowl that now.

Although, if you need the BEST option to goal your viewers and skyrocket conversions, scroll on all the way down to Methodology 2.

In your WordPress dashboard, navigate to MailerLite » Signup varieties. Subsequent, you’ll have to click on the Add signup type button:

Add MailerLite WordPress Form

MailerLite provides you the choice to both create a brand new signup type or use one you’ve already made in this system. For this tutorial, we’ll choose Customized signup type:

Select new or existing MailerLite form

Within the following display screen, you’ll add a reputation to your signup type and choose the curiosity group/tags that you really want leads from this marketing campaign to go to.

Then, you’ll be taken to the MailerLite builder. Within the Type particulars tab, you possibly can edit the shape description, success message, button title, “Please wait” message, and validation messages:

MailerLite form builder

To vary what fields you wish to acquire, you possibly can change that within the Type discipline and Curiosity Teams tab:

MailerLite Form Fields

The final step for the MailerLite WordPress native app tutorial is so as to add your type to your web site.

Step 4: Insert Your MailerLite Type

To make your MailerLite type work, you’ll have to embed it on a web page or put up in your WordPress web site.

In your WordPress editor, go to the web page or put up on which you need the shape.

Relying on the web page builder or model of WordPress you’re utilizing, the display screen and steps can look drastically totally different right here.

In your toolbar on the web page or put up editor, discover and click on on the MailerLite icon.

Use ought to now see a drop-down menu in your display screen. Use that menu to pick out the shape you’d like to make use of.

In some builders, that’s all that you must do! If you happen to get the choice to click on Add shortcode, click on on that.

There you’ve it! Your WordPress account is now linked to your MailerLite account.

Although, the choices to personalize and goal your optin marketing campaign are extraordinarily restricted. For instance, let’s say you need photos, colours, and a few fundamental focusing on guidelines in your type. In that case, you’ll have to construct your varieties instantly on the MailerLite web site.

Then, it’s important to take it over to WordPress.

However what when you might construct all the things in WordPress with out having to bounce round a number of websites?

Let’s dive proper into technique 2, which provides OptinMonster to the combination.

Methodology 2: Use MailerLite With WordPress Via OptinMonster

This technique is greatest when you’re critical about including probably the most certified results in your e-mail lists.

With fundamental varieties, you received’t have the ability to seize anybody’s consideration.

With out focusing on, you’re primarily throwing a web stuffed with holes in murky water. The probabilities are slim that you simply’ll catch something.

So, how do you repair that? A powerful web with engaging bait that’ll goal your actual viewers and allow you to create gorgeous optin campaigns.

That repair is OptinMonster:

OptinMonster WordPress Plugin Page

OptinMonster is a premium WordPress plugin that’s one of the best ways to unlock MailerLite’s strengths whereas additionally making lead era simpler.

With 65+ templates and a user-friendly drag and drop builder, you possibly can simply create gorgeous campaigns like popups, floating bars, inline varieties, gamified wheels, and extra.

OptinMonster additionally comes with sturdy focusing on guidelines so you possibly can present your guests the precise campaigns you need on the exact time you need:

  • Exit-Intent® Know-how: get well customers actively leaving your web site.
  • Onsite Retargeting®: maintain customers engaged by exhibiting new campaigns.
  • MonsterLink™: increase engagement by exhibiting presents primarily based on what buttons and hyperlinks your guests click on.

This stage of personalization is not going to simply enhance the person expertise (UX) however will drastically enhance your conversions and gross sales.

In actual fact, OptinMonster’s focusing on guidelines powered Sportique’s e-mail popups to tug in 300% extra leads into their e-mail lists.

Are you prepared to attach MailerLite to WordPress utilizing OptinMonster? Click on under to start out your 100% risk-free OptinMonster account in the present day:

Get Began With OptinMonster Right now!

BONUS: Performed-For-You Marketing campaign Setup ($297 worth) Our conversion consultants will design 1 free marketing campaign so that you can get most outcomes – completely FREE! Click on right here to get began →

Let’s go forward and bounce proper into our tutorial on the way to combine MailerLite with WordPress by utilizing OptinMonster.

Step 1: Set up the OptinMonster Plugin

First, when you haven’t already, go to the OptinMonster web site and join an account.

As soon as that’s finished, you’re prepared to put in the OptinMonster plugin for WordPress.

Log into your WordPress admin dashboard and navigate to Plugins » Add New.

Within the Key phrase search field, kind in “OptinMonster” and hit Enter.

Choose Set up Now within the Advertising and marketing Toolkit by OptinMonster field:

find and install the optinmonster plugin

That very same button will flip blue as soon as the plugin prompts and will say Activate.

Click on on that button once more:

activate the optinmonster plugin

As soon as the OptinMonster plugin is activated, go to the OptinMonster tab in your WordPress dashboard.

Then, click on Launch the Setup Wizard:

launch setup wizard to start optinmonster

The setup wizard is extremely straightforward to observe and can stroll you thru it step-by-step.

When you find yourself finished with the wizard, OptinMonster and WordPress can be linked. However when you need assistance, take a look at our full information on the way to set up the OptinMonster WordPress plugin.

Now you’re able to create an e-mail optin marketing campaign for MailerLite with OptinMonster.

Step 2: Create and Design a MailerLite Popup

Go to OptinMonster within the WordPress dashboard.

As you scroll down, you’ll see the choices for the several types of campaigns you possibly can create:

  • Popups
  • Floating bars
  • Fullscreen
  • Inline
  • And extra…

When you resolve on what works greatest for you, click on Create New underneath the kind of marketing campaign you’d chosen.

For in the present day’s tutorial, we’ll choose Popup:

Select from one of the six campaign types.

Subsequent, you’ll be choosing a design from certainly one of OptinMonsters 65+ pre-built templates.

These templates will prevent each time and stress within the design course of. It doesn’t matter in case you are working a particular vacation marketing campaign or simply want a bare-bones template. OptinMonster has the proper template for you:

optinmonster template selection

For this tutorial, let’s choose the Primary template:

choose the basic template

Primary is certainly one of our favourite go-to templates.


If you would like a simplistic design, it’s good, simply as it’s. And if you need house to customise the marketing campaign and mess around with the entire added features OptinMonster has to supply, that is 100% the template for you.

As soon as you choose your design, that you must identify your marketing campaign:

give your optinmonster campaign a name

Professional tip: We extremely suggest you choose a reputation that describes the intent of your marketing campaign. For example, “Finish of winter sale announcement checklist.” That approach, you possibly can simply discover it later.

Then, click on Begin Constructing. This may take you to the OptinMonster builder, the place you’ll design the visible a part of your MailerLite popup.

Design and Customise Your Popup

Designing and customizing your popup type is a breeze.

If you wish to make any adjustments, simply click on on the part you’d like to switch. Then, make the edits proper within the builder.

Change up as a lot or as little as you’d like:

change text in basic template

Bear in mind how we stated you can add extra features to the templates? Let’s give it a attempt.

Click on on + Add Blocks on the left facet of your display screen.

Then, scroll down and discover the perform you need. Subsequent, drag it to the place you need it in your marketing campaign:

drag and drop element into basic template

These components are available in one thing known as a Block.

Block are preconfigured content material areas that match neatly into any marketing campaign template.

If you happen to’d prefer to discover extra concerning the visible builder, take a look at our information on creating your first OptinMonster marketing campaign.

You’re nearly finished! Now it’s time to focus on your popup type to the suitable viewers.

Step 3: Goal Your Viewers

In fact, it’s straightforward to get caught up within the ease and enjoyable of the visible builder, however let’s flip our websites to what actually units OptinMonster aside.

Show and focusing on guidelines.

Basically, we’ll be telling OptinMonster precisely the place, when, and to whom you need your type to show.

Click on on the Show Guidelines tab to set these show guidelines and triggers.

By default, OptinMonster has 2 show guidelines in place:

  • Time on web page is 5 seconds
  • Present URL path is any web page

default display rules for optinmonster

For the newbie and for normal varieties, these guidelines are good.

Bear in mind how we talked about that web with the holes? We don’t need potential results in escape, so we have to repair that and 0 in our actual viewers.

We extremely suggest that you simply overview the entire guidelines and triggers to search out the proper mixture in your web site.

Simply to provide you an thought of what we imply by focusing on, let’s take a fast have a look at the second default rule: Web page Focusing on.

First, click on the place it says “is any web page.” Now you’ll see a drop-down menu with all choices to customise this rule.

Let’s change the operator to “comprises“:

Change is any page to contains for display rules

For this popup, we solely need it to indicate on pages with any URL that has the phrase “merchandise.” To make that occur, it’s so simple as typing merchandise into the field to the suitable of comprises:

Current URL path contains products-min

The show guidelines and triggers will slender down your campaigns to probably the most related audiences. Not solely will you be getting extra leads, however they are going to be higher leads since they’re higher segmented.

So, now we have a designed and optimized marketing campaign. Subsequent, it’s time to set OptinMonster to work with MailerLite.

Step 4: Join OptinMonster with MailerLite

Integrating OptinMonster and MailerLite in WordPress solely takes a few minutes.

First, log in to the MailerLite dashboard and go to Integrations. It’s within the drop-down menu on the suitable facet of your display screen.

MailerLite dashboard menu

Scroll down the checklist of integrations till you see WordPress. Then, click on on the Use button.

MailerLite Integration List

Scroll all the way down to the underside of the web page till you see your MailerLite API key. Then, click on on the Copy button.

MailerLite API Key

WARNING: Don’t share your API key. These keys give full entry to your account. Solely give them to builders and plugins that you simply belief.

Now, return to OptinMonster and click on on the Integrations tab on the OptinMonster builder.

After that, click on on + Add New Integration:

add new integration to optinmonster campaign

From the E mail Supplier drop-down, choose MailerLite:

integration dropdown choose mailerlite

Now, paste your API key into the corresponding discipline. You’ll even be added for a MailerLite Account Label. That is only for inside use solely.

integration API

Lastly, click on Hook up with MailerLite.

You may also inform OptinMonster which checklist you need your results in go to from this display screen.

All that’s left to do is publish your marketing campaign.

Step 5: Publish Your OptinMonster Marketing campaign

To publish your marketing campaign in your WordPress web site, click on over to the Publish tab.

Right here, you possibly can Preview your marketing campaign and double-check your show and set off guidelines:

free meal plan preview

As soon as you’re prepared, change the standing to Publish.

publish your campaign

In case your popup isn’t exhibiting, you possibly can confirm its publish standing in your WordPress dashboard.

Navigate to OptinMonster » Campaigns out of your WordPress dashboard. Then be sure that the standing of your popup has switched from Pending to Revealed:

publish your om campaign in wp backend

And that’s it! Your marketing campaign is stay and can begin feeding all emails collected proper into your MailerLite e-mail lists.

If you create future campaigns, connecting to MailerLite can be a breeze now that all the things is linked.

And that’s all now we have for you in the present day!

We hope that you simply discovered this tutorial useful. If that’s the case, you’ll undoubtedly wish to take a look at the next assets:

These articles could have much more info on enhancing your lead era and e-mail advertising and marketing technique.

Revealed by Deana Weinheimer

Deana Weinheimer is a author with deep expertise in advertising and marketing and WordPress with a spotlight and keenness in educating her readers. In her free time, she enjoys writing for a minor league hockey information web site, touring together with her husband, enjoying together with her canine and gerbils, or paddle boarding the various waterways of Ohio.


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