Mini Movie Advert By DLMDD, Media Monks and Anomaly: Editions

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Sonic branding company DLMDD has labored with Mini to soundtrack their newest advert marketing campaign, selecting music legend Pharrell Williams’ observe Come Get It Bae to help the worldwide marketing campaign entitled ‘Editions’.

Working in partnership with Media Monks and Anomaly, DLMDD was tasked with discovering the right sound for launching three Editions to Mini’s automotive vary, with the marketing campaign reintroducing Mini’s British bulldog mascot.

As a part of the marketing campaign, distinctive characters have been created for every Mini Version: with the Resolute being playful; the Untold being subtle; and the Untamed being adventurous. The advert consists of every Version being given its personal CGI-enhanced spot, earlier than all three come collectively, all set to Pharrell’s Come Get It Bae.

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