Saturday, May 21, 2022
HomeBrandingModel Consistency at a 'World' Degree

Model Consistency at a ‘World’ Degree


For individuals who don’t have the great fortune of dwelling close by one of many 300 or so Noodles & Firm places, let me provide you with a fast background. Began in 1995 out of (our hometown) Denver, CO, Noodles & Firm is a sequence of fast-casual eating places specializing in offering quite a lot of noodle-based dishes, comparable to Pad Thai, Mac & Cheese, Lo Mein and Pesto Cavatappi. All the pieces is made-to-order, and I guarantee you, is kind of good.

The deserves of the meals, nonetheless, usually are not the place I intend to focus this piece. As an alternative, I’d prefer to level out an space that I really feel Noodles & Firm has achieved an ideal job with recently, which is sustaining model consistency all through their latest advertising and promoting efforts. The message behind every is that Noodles & Firm contains a “world menu” of dishes.

The primary time I actually took discover of their world menu message wasn’t on the restaurant itself, however moderately, from an commercial on the facet of a bus. “Introducing the United Nations of Meals.” It’s brief, inventive, and had me imagining some heated discussions between traditional meals powers like Tuscan Linguine and Steak Stroganoff, or the more moderen energy wrestle between Mac & Cheese and Lo Mein. Political subtext apart, it created a long-lasting impression on me in line with their message.

Not lengthy after, I bumped into this billboard (left) positioned above a Downtown Denver car parking zone. Once more, brief, intelligent and in line with their model messaging.

From there I jumped on-line to perform a little investigation of their digital media. As you possibly can see, their web site homepage stays constant to the “world menu” theme, inviting guests to take what quantities to a video tour of their in style dishes. Their Fb web page branches out even farther to indicate you the way culturally engrained Noodles & Firm is by displaying movies suggestions for the whole lot from Muay Thai to Origami to studying Italian love phrases.

Lastly I headed to an area Noodles & Firm to test it out. As anticipated, the worldwide theme I had seen on-line and on the streets was strengthened. An indication hanging within the window exterior the restaurant, the photographs on the partitions of contemporary, regional substances, and the visually primarily based menu did a pleasant job of conserving the message constant with out getting repetitive.

Typically it’s simple to get so concerned in a single net web page, video or flyer in your model that you just lose sight of the larger image. And although it won’t seem to be a giant deal, if you begin shedding consistency along with your model, you begin shedding your id. It’s already onerous sufficient to beat out your opponents for purchasers/shoppers if you’re already within the race. If you lose your id, now you need to combat simply to get into the dialog.

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