It’s been a fairly good week for New Business Arts – signing up Judi Dench for MoneySuperMarket and debuting for Alzheimer’s Society – and now it’s gained rooster chain Nando’s.
Nando’s has flitted round varied advert companies for not very lengthy in recent times, sticking with PR company Fairly Inexperienced for its advertising assist for 13 years. However now NCA has turn out to be its lead advertising company, presumably helped by its buyer expertise emphasis (CX.) Which suggests an NCA PR providing could be within the offing too.
Nando’s head of brand name Hannah Smith says: “With a renewed give attention to prospects, we’ve been in search of a accomplice to assist the entire Nando’s model expertise guaranteeing we delight prospects at each alternative, in thrilling new methods. NCA have proven they positively match that invoice all through the pitch course of and we will’t wait to convey them absolutely on board.”
James Murphy, founder and CEO, New Business Arts added: “Nando’s are passionate about their buyer expertise and telling their distinctive model story. Additionally they have a stressed artistic vitality. That makes them an ideal accomplice for NCA.”
Robust on Fairly Inexperienced, which is now off the Nando’s roster. Suspect there are extra NCA wins within the pipeline to hitch MoneySuperMarket, Halifax, Vodafone, Alzheimer’s, Habitat and the World Out of Residence Group.