Now it’s AB InBev’s flip as Cannes Lions Artistic Marketer

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Guests to the Cannes Lions from June 20-24 – in individual this yr, we hope – gained’t be in need of a beer, if they’ll wean themselves off the rosé in fact.

Anheuser-Busch InBev has gained the Cannes Lions 2022 Artistic Marketer of the 12 months, following within the footsteps of Microsoft, Apple, Google and Burger King.

The brewing behemoth gained 40 Lions eventually yr’s digital competition together with two Grand Prix. These, nevertheless, have been each in what we’d name ‘function’ classes, not the results of the excellent artistic Cannes was once recognized for.

AB InBev CMO Pedro Earp says: “We’ve been on a journey over the past 5 years to embed creativity into the core of our enterprise and this award is a humbling recognition of our progress up to now, in addition to a testomony to the folks and groups who made it occur.”

There does appear to be a component of Buggin’s Flip about this gong: has anybody gained it twice?

AB InBev does pack large advertising clout, the one logical purpose why Budweiser might be the world’s greatest beer model.

Right here’s this yr’s Tremendous Bowl effort from VaynerMedia.

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