Our NewFronts and Upfronts method



Serving to our purchasers succeed within the streaming age

Greater than ever earlier than, our prospects are asking us how they’ll faucet into the streaming growth and proceed to succeed in new audiences.

Our reply is easy: At present, streaming and TV are one and the identical. And YouTube may also help advertisers attain extra of their audiences on the massive display.

YouTube accounts for over 50% of ad-supported streaming watch time on related TVs amongst folks ages 18 and up. And over 35% of YouTube CTV viewers ages 18 and up can’t be reached by another ad-supported streaming service, in keeping with Nielsen.

The Interactive Promoting Bureau (IAB) NewFronts and the Upfronts — the annual marketplaces for digital video and TV advert gross sales — are a very powerful moments to succeed in advertisers and companies as they plan their media methods. We really feel that is the fitting time to assist our prospects bridge the hole between linear TV and digital, which is why YouTube could have a presence at each occasions this 12 months.

For the primary time, we’ll host YouTube Brandcast, our annual advertiser showcase, in the course of the week of the Upfronts. The reside present — going down on Could 17 at 8 p.m. ET in New York — will characteristic prime creators and music expertise. Advertisers will be capable to tune in through reside stream.

We’re additionally proud to be the principal sponsor of the IAB NewFronts, the place we’ll share insights with advertisers all through the week. We’ll kick off with an occasion in partnership with MediaLink on Monday, Could 2, that includes trade leaders and creators discussing the way forward for content material and the position of the creator economic system.

“As a founding member of the IAB NewFronts, YouTube has been with us on a decade-long journey to architect the streaming future,” says David Cohen, CEO, IAB. “That future is right here, and we couldn’t be extra excited to accomplice with them once more to convey their content material, creators and group to the NewFronts viewers.”



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