Plan and Schedule TikToks in Advance

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TikTok was essentially the most downloaded app of 2021. It now has multiple billion customers.

Did any of us at Buffer predict such a speedy rise when TikTok first landed on our radar?

For enjoyable, I did a fast search of our Slack archives to see if I might discover out. The primary point out of TikTok was by Ash Learn, our former Head of Content material, in August of 2018. TikTok had simply acquired Musical.ly as an entry level into the U.S. market.

A screenshot of the first mention of TikTok in our marketing Slack channel.
A screenshot of the primary point out of TikTok in our advertising and marketing Slack channel.

The subsequent point out was in November 2018, when one other former teammate of mine, Alfred Lua, was engaged on a weblog put up in regards to the 21 Prime Social Media Websites to Think about for Your Model. At that time, TikTok was quantity ten on the listing with 500 million month-to-month lively customers, simply behind Tumblr and simply forward of Twitter.

A screenshot of the next mention of TikTok, a couple of months later.
A screenshot of the following point out of TikTok, a few months later.
A screenshot of the response to whether anyone was using TikTok.
The one response as to if anybody was utilizing TikTok.

Quick ahead again to at the moment and TikTok is nipping on the heels of incumbent platforms like Fb and Instagram and has grown in a method that I’d by no means have imagined. It’s additionally now essentially the most visited area on the web, ending Google’s fifteen-year reign.

It doesn’t appear to be slowing down both. With the rise of short-form movies, highly effective creator instruments, and options that drive virality inside and outdoors of the platform, TikTok achieved greater than forty % development final 12 months.

It’s not solely content material creators and influencers which can be sharing TikToks each day. Companies of every kind are benefiting from TikTok’s capability to ship an unlimited quantity of natural attain in a brief area of time. With the proper plan and inventive execution, there are alternatives abound to construct a large viewers (with out the necessity for a large funds).

I’ve been studying this primary hand from Buffer prospects, due to a gradual stream of function requests, asking for an integration with TikTok. And, in fact, it is smart. Like each different social platform, you get one of the best outcomes should you plan your content material forward of time and put up constantly.

A few of the feature requests we've received for TikTok scheduling.
A couple of of the function requests we have obtained for TikTok scheduling.

Folks had been so eager for us to combine with TikTok, they even began sharing product mockups to encourage our designers.

A customer mock-up of the channel connection screen in Buffer, including TikTok.
A “mock-up” that was despatched to us by a buyer.

So, we began pondering. What’s the quickest and most dear method that we might help entrepreneurs plan and schedule their TikTok movies, at the moment?

Utilizing reminders to assist with TikTok planning

Two of our product rules are to maintain issues easy and so as to add worth incrementally (we don’t wait so as to add every thing without delay).

With that in thoughts, we checked out how we presently assist Instagram Tales scheduling. Maybe we might replicate an analogous workflow.

The best way it really works is:

  1. You add your video content material to Buffer.
  2. Then select a date and time you’d wish to publish the put up.
  3. When that point comes, Buffer sends a reminder notification to your cellphone, with every thing prepared so that you can end the put up within the app.

This “reminder” workflow is already very acquainted for social media entrepreneurs and within the graph beneath you may see the way it has grown in recognition amongst our prospects. About 19,000 Instagram Story reminders are created and scheduled by way of Buffer each month.

A graph showing Instagram Story Reminders trending upwards
Instagram Story Reminders have been trending upwards

Given the success of Instagram Story reminders, creating one thing related appeared like a pure first foray into the world of TikTok.

Shifting quick with cellular

TikTok is a mobile-first platform, with the overwhelming majority of content material coming straight from the creator’s cellphone. So in the case of scheduling, we determined to construct TikTok Reminders into our cellular apps, to start with. We thought-about including to our internet platform too, however within the spirit of constructing shortly and including worth incrementally, we’re excited to launch it on cellular after which add it to internet as soon as we have now extra suggestions and recommendation from our prospects.

Andy, one in every of our iOS engineers, was in a position to whip up the primary prototype in lower than two hours.

A screenshot of the conversation between Andy and Julia, after Andy had built the first prototype.
Julia, one in every of our buyer advocates, was excited to see the prototype!

From there, we fleshed out the prototype over the course of a few month, examined the completed product internally, and submitted it to the Apple app retailer and Google Play retailer for assessment.

How TikTok Reminders work

With Buffer’s cellular app you may plan and schedule your TikTok movies upfront, alongside the remainder of your social content material. It’s fairly easy; add your video, add a caption, and schedule a posting time. When the time comes, we’ll ship you a notification to publish the video on TikTok.

Step 1: Load your TikTok content material into Buffer.

Choose TikTok below the Reminders part of the navigation panel. From there you may create your TikTok put up by including media and a caption.

Screenshot of the navigation drawer of the Buffer mobile app.
TikTok Reminders are actually within the navigation drawer of the Buffer cellular app
Screenshot of adding media and a caption to the post in Buffer.
Add your media and your caption to the put up in Buffer.

Step 2: Schedule a time to put up to TikTok.

Select the date and time to obtain a reminder to put up.

Screenshot of choosing a date and time to get a reminder notification.
Select a date and time to get a reminder notification.

Step 3: End the put up in TikTok.

When it’s time to put up your TikTok, Buffer will ship you a push notification that can information you to the TikTok app to publish your content material.

Screenshot of the final step before finishing the post in TikTok.
Buffer will put together the put up and immediate you to open TikTok to complete the put up.

Getting began with TikTok

TikTok generally is a little daunting should you’re not accustomed to the platform. However don’t fear, you don’t should be an incredible dancer or video genius to kickstart your TikTok presence. I’ve compiled a few of my favourite TikTok advertising and marketing assets beneath. I hope you discover them helpful!

  1. TikTok Inventive Playbook for Small Companies [PDF] – TikTok
  2. Small Wins: How small companies are unlocking the magic of TikTok – TikTok
  3. 41 TikTok Video Concepts For Small Companies – Lightricks
  4. How you can Use TikTok Advertising and marketing to Make Your Enterprise Go Viral [Youtube Video] – Shopify
  5. A Information to TikTok for Ecommerce Companies – ReferralCandy

We’d love your suggestions

TikTok is a brand new space for Buffer and we’d love to grasp extra about how we might help you save time and develop your TikTok presence. Would you wish to schedule reminders by way of our internet dashboard, too? Are we lacking something from our cellular app? What kind of recommendation and assets would you wish to see from us?

Tell us by sending us a tweet @buffer or by dropping us a word (or mockup!) utilizing our function request kind.



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