Portfolio bid methods and February product updates



We’re again with one other version of our month-to-month product roundup from Microsoft Promoting! Our newest replace for you was simply three weeks in the past, however there’s already a variety of new content material and bulletins to share. We recapped what a few of our viewers’s 2022 resolutions could also be and likewise celebrated the finalists for the Microsoft Promoting Companion Awards (right here’s a full preview of what’s to return for companions this 12 months as effectively).

Onward to the February product updates:

This month’s high story:

Portfolio bid methods now obtainable globally

The portfolio bid strategies management platform for creating campaigns.

If, on this new 12 months, you’re searching for higher methods to verify your budgets are spent effectively, look no additional than portfolio bid methods, which at the moment are obtainable globally! That is an automatic bidding characteristic that manages bidding throughout a number of campaigns which might be all working towards the identical objective. We mechanically alter your bids to steadiness under- and over-performing campaigns that share the identical technique, whether or not to maximise conversions, clicks, goal impression share, or different efficiency objectives.

How do I take advantage of portfolio bid methods?

All you’ll should do is select a bid technique sort and embrace complementary budgets. Microsoft Promoting will do the remainder by adjusting your bids primarily based on the efficiency of your entire portfolio. Use shared budgets at the side of portfolio bid methods to permit campaigns to attract from a single price range whereas sharing that widespread objective. (Observe that portfolio bid methods are usually not supported throughout accounts, and good procuring campaigns are usually not supported).

To get began, navigate to Instruments > Portfolio bid technique, and also you’ll be in your strategy to extra environment friendly price range spending. For extra data on setup and optimize your portfolio bid technique, see Portfolio bid methods: Auto-bidding for efficiency objectives.

Snapshot of the options for creating portfolio bid strategies

Automated UET and Conversion Monitoring setup with Google Tag Supervisor

One other launch now usually obtainable is our automated integration with Google Tag Supervisor, the place you’ll be able to future-proof your campaigns with the facility of common occasion monitoring (UET) throughout your web site. Merely Check in to Google and choose the Google Tag Supervisor account and container through Microsoft Promoting on-line. Then, allow the permissions to replace your setup accordingly (just like our Google Import characteristic). We’ll have the ability to arrange the UET tag with extra parameters by copying the setup utilized by your current Google tags (together with Product ID and Web page Kind for Dynamic Remarketing in your Common Analytics tag).

The Connect your Google Tag Manager account platform.

Captivate your prospects with modern, new codecs

If one among your promoting objectives for this 12 months is discovering new methods to extend model consciousness, the Microsoft Viewers Community has a number of options that will help you obtain simply that. We wrote about CPM Pricing earlier in January, however a number of different ongoing pilots are vital to bear in mind as effectively:

Video advertisements on the Microsoft Viewers Community will help you increase consciousness, seize consideration, and drive leads on your model, whereas creating deep emotional connections together with your prospects. Not solely will you have the ability to captivate your viewers in a compelling format, however Microsoft is the one platform with entry to Microsoft Bing search intent information, in addition to LinkedIn profile information on video belongings—this implies your video advertisements work tougher to drive deeper connections and ship efficiency throughout the funnel.

Video advertisements at the moment are piloting on the Microsoft Viewers Community in the USA, Canada, United Kingdom, France, Germany, Australia, and New Zealand.

Sample video ad placement on the Microsoft Audience Network.

This can be a pattern video advert placement and never an exhaustive record of all video advert placements on our Microsoft Viewers Community. Video advertisements on writer associate placements are additionally coming quickly!

We’re additionally piloting vertical-based product advertisements. These advertisements prevent time, as you don’t should construct particular person advertisements for the Microsoft Viewers Community—the info and pictures in your feeds could be up to date in bulk and mechanically remodeled into viewers advertisements, search advertisements, or each. You possibly can showcase your auto listings, leisure occasions, lodges, trip leases, and excursions and actions in native environments. Microsoft’s viewers intelligence matches the person with the gadgets within the feed the place they’ve proven curiosity, serving to you higher join with potential prospects who’re able to convert.

Vertical-based product advertisements at the moment are piloting on the Microsoft Viewers Community in the USA and Canada.

Sample of vertical-based product ads.

To get began with video advertisements or vertical-based product advertisements, attain out to your Microsoft Promoting account consultant or contact our help staff.

Auto-generated remarketing lists releasing globally this month

We’re thrilled to share that in about two weeks, auto-generated remarketing lists will turn out to be usually obtainable in all markets. These are remarketing lists which might be mechanically created for you, designed that will help you re-engage with customers in a fair quicker and simpler approach, and increase efficiency.

We provide three varieties of auto-generated remarketing lists:

  • All guests record: an inventory of customers who visited your web site up to now 30 days.
  • All converters record: an inventory of customers who transformed throughout the previous 180 days.
  • Sensible remarketing record: an inventory of customers more likely to convert, powered by our viewers intelligence and designed to ship a better conversion fee. At the moment obtainable for the USA solely.

You should utilize one, two, or all three lists collectively together with current remarketing and viewers focusing on lists. For extra data, go to our assist web page: Auto-generated remarketing lists.

Sample of the remarketing lists platform.

Underneath Instruments > Shared Library > Audiences, you’ll see a pop-up letting you recognize that new auto-generated remarketing lists can be found.

Enhancements to transferring accounts to a brand new proprietor

In the event you’ve ever managed a number of accounts and needed to transfer a person account from one supervisor account to a different (generally generally known as “reparenting”), we have now excellent news to share with enhancements we’ve made to the method. As of this month, we’re now offering help for UET tags, conversion objectives, and viewers targets lists transfers. This permits a smoother transition for these seeking to transfer accounts to completely different supervisor accounts, no matter the place they had been created!

Sample of the platform for transferring accounts to a new owner.

With reparenting, merely establish the brand new dwelling of your accounts, handle your hyperlinks, and arrange billing. Proper after that, your accounts will probably be efficiently transferred.

For extra data on this course of, see transferring accounts to a brand new proprietor. To request an account switch, contact your account supervisor or contact help.

Purchasing Campaigns changing into obtainable in seven Latin American international locations

We’re additionally happy to announce that coming mid-February, Microsoft Purchasing Campaigns will launch in seven international locations in Latin America: Mexico, Brazil, Argentina, Chile, Colombia, Peru, and Venezuela. With this launch, Microsoft Purchasing Campaigns at the moment are obtainable in 25 international locations together with Australia, Austria, Belgium, Canada, Denmark, Finland, France, Germany, India, Eire, Italy, Netherlands, Norway, Spain, Sweden, Switzerland, the UK, and the USA.

For extra data on Purchasing Campaigns and retail promoting, take a look at Purchasing Campaigns and our retail web page.

Higher show URLs on your Dynamic Search Adverts

In the event you’re utilizing Dynamic Search Adverts and have ever had hassle with producing a concise, catchy show URL on your advert, we will now assist generate a greater URL for you that’s primarily based in your touchdown web page content material and closing vacation spot URL.

In the event you’re not leveraging Dynamic Search Adverts, we suggest testing the newest on static headlines to see how one can retain artistic management over your advertisements.

Thanks all on your continued readership—we’ll see you again right here on March 1.

Assist us enhance Microsoft Promoting

Your feedback and suggestions are integral to form and enhance our product. You should utilize the Microsoft Promoting suggestions portal, in-product suggestions, Twitter, or Instagram. You may also electronic mail us at advertising-feedback@microsoft.com or contact help.



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