Prime 15 Content material Creation Platforms for 2022



Trendy-day influencer advertising instruments provide a variety of providers to manufacturers wishing to undertake influencer advertising. Whereas the bulk began out aiding with influencer search and discovery, that is just one stage of the influencer advertising course of. You have to do many extra duties to function a profitable influencer marketing campaign. Many of those contain content material, the guts of profitable influencer (and certainly social media) advertising. Though your influencers will usually make the content material they use in your campaigns, you will want to evaluate that content material. And also you may even determine to maintain the very best content material they create in a content material library to be able to reuse it. Most of the greatest influencer instruments double up as content material creation platforms, serving to you manage your content material.

The entire content material creation platforms we embrace on this put up have content material evaluate instruments or provide you with entry to some type of a content material library to help your influencer advertising efforts.

Prime 15 Content material Creation Platforms:

Prime Content material Creation Platforms


Grin describes itself as an all-in-one creator administration platform serving to eCommerce firms. It acknowledges the significance of manufacturers using creators as model storytellers. 

It customizes its pricing to match the wants of your model. With its eCommerce focus, it needs to be no shock that Grin integrates simply with main eCommerce software program like Shopify, WooCommerce, and Magento. You’ll be able to simply handle on a regular basis duties from inside Grin, together with managing and delivery merchandise to your influencers, creating gross sales monitoring hyperlinks to pay commissions, and creating unique low cost codes. Grin pulls all of the registered customers out of your eCommerce web site after which finds potential influencers.

You should use Grin to handle your campaigns, working with influencers all through the method straight by means of to the content material going stay, at which level it notifies you. You construct a content material gallery with each photograph and video out of your campaigns out there for obtain, which you’ll then repurpose. As well as, the reporting operate has a real-time counter of gross sales that happen on account of your campaigns.


CreatorIQ is an influencer and content material advertising platform that permits you to faucet into the brand new age of the Creator Economic system by cultivating genuine partnerships with creators to succeed in broader enterprise targets. It’s genuinely end-to-end, with an interface that’s polished and environment friendly.

CreatorIQ integrates immediately with social platform APIs and its AI-powered algorithm analyses over 1 billion public social accounts and their content material. Of those, 15 million creator accounts are listed on the system.

The company takes a “content material first” method to its discovery. Its AI appears to be like in any respect the discrete elements of any given piece of content material, e.g., the picture, the situation, mentions, emojis, and way more. From this, it makes logical inferences. Because of this, it finds influencers who’re astoundingly related.

When you’ve recognized the very best influencers, you may invite them by way of electronic mail to affix your community by means of a white-labeled, absolutely customizable portal. You then use it for all communications regarding your campaigns. You successfully construct a non-public creator community.

You should use CreatorIQ to ship on any marketing campaign final result, from content material and consciousness to attribution and gross sales. This implies you should utilize it as a content material creation platform to gather content material from the very best creators in your area of interest.


Utilizing refined algorithms and AI, Klear divides the 900 million influencers in its database into over 60,000 subject classes and presents deep analytics about their audiences’ demo- and psychographics. Though Klear began by specializing in analytics and knowledge (initially on Twitter), the company expanded its choices (and social platforms), transferring in direction of an end-to-end expertise.

Klear might help together with your content material creation by its social listening element. You’ll be able to monitor particular accounts and hashtags and examine any related content material,  serving to you keep on prime of developments. By doing this, the displays you set train the algorithms behind the scenes the type of accounts and content material you contemplate related to your model. This, in flip, helps the AI to “perceive” your model. This helps Klear’s discovery software prioritize the search outcomes most related to your model.

Klear presents in-depth details about every influencer it recommends. It provides an total affect rating for every influencer calculated relative to different comparable accounts, and it additionally gives a rating for every social channel. Most significantly, it calculates a “True Attain” for each social profile.

Klear Join is an built-in messaging function. It acts as a hub for all influencer communication and collaboration. You should use it to immediately invite influencers to affix a marketing campaign, share marketing campaign briefs, and direct message with an in-app messaging software. As well as, you may open a marketing campaign and see the place every influencer stands at a look. 

The platform features a Content material Approval software that permits you to evaluate and approve all influencer content material earlier than it goes stay, guaranteeing all content material aligns with marketing campaign targets. Embrace suggestions if content material just isn’t permitted, and keep optimistic communication all through the collaboration course of.

As its (present) title signifies, focuses on the creator economic system. The platform’s focus is as a lot on creating content material as it’s on distributing that content material. As a result of its creators usually fall into the micro-influencer class, the standard of their content material is extra necessary to and its customers than it’s to many different influencer marketplaces. is a first-rate instance of an influencer advertising platform doubling up as a content material creation platform. And in contrast to many of those platforms, is designed and priced to attraction to small and medium companies.

You’ll be able to choose from two variations of One is self-service, the place you utilize the platform as a software to help together with your influencer collaboration. Alternatively, you could possibly decide a plan that operates extra like an company, the place you may go away to do many of the give you the results you want. Within the latter case, you create and outline your marketing campaign and preferrred influencer, and the system chooses from 100,000+ registered creators who store and actively take part in campaigns. In the event you desire to seek for influencers your self, you may filter and invite from a database of 500+ million social profiles that includes superior insights on every creator. presents “Deep Insights” studies for any influencer, with in-depth knowledge highlighting an influencer’s suitability to your model.’s built-in Amplification function is especially helpful for many manufacturers. It strikes an asset immediately into Fb Adverts Supervisor. 

Tribe Dynamics

Tribe Dynamics primarily describes itself as probably the most complete influencer advertising analytics platform. And certainly, it locations a robust emphasis on in-depth analytics. Nevertheless, it presents way more than this, together with focused social listening and content material seize. It mechanically captures and shows content material created about your model from the influencers you care about. Then, zero in on the content material created by a subset of your influencer group with customized feeds that mechanically monitor mentions.

Tribe Dynamics captures mentions of your model throughout main social media platforms, together with Instagram, Instagram Tales, YouTube, TikTok, Pinterest, Twitter, and RSS Feeds. As well as, you may tailor content material monitoring to your influencer program so that you simply gained’t fear about lacking mentions of your model, hashtags, or merchandise.

Type, filter, and manage content material into devoted activation-specific feeds to simply perceive and report in your initiatives. Tribe Dynamics lets you entry cutting-edge influencer advertising knowledge in your posts, influencers, group, merchandise, and extra.

Tagger Media

Tagger is an all-in-one influencer advertising platform and creator listening engine. Tagger helps you intend campaigns, perceive audiences, uncover and join with influencers, and report correct outcomes.

Tagger tracks greater than 9 billion social conversations leading to an unimaginable quantity of factors, all listed, analyzed, and searchable. As an influencer market, Tagger options over 6 million influencer profiles. It’s now an end-to-end suite of instruments for influencer advertising, widely known as probably the greatest out there.

Tagger has partnerships with all the key social channels permitting them to tug in all the knowledge for any profile, together with influencers and types. Model profiles look similar to influencer profiles on Tagger, and each provide you with deep and helpful insights. For instance, when Tagger exhibits you an viewers for a subject of your alternative, it’s not simply because these individuals comply with some accounts in that house. It’s as a result of they’re speaking, creating content material, and fascinating on that subject.

Tagger gives a number of methods you may manage your content material. For instance, you may manage influencers into teams, presumably separating by the kinds of content material they share. It’s also possible to monitor the progress of content material as every bit is submitted. targets the complete influencer advertising course of, from trying to find influencers to measuring the influence your chosen influencers drive to your marketing campaign. Though the platform indexes influencers worldwide, Affable’s goal prospects are situated within the Asia-Pacific area.

Affable believes knowledge is the important thing to success with influencer advertising, so every influencer profile is backed by demo- and psychographic knowledge. It then gives quite a few search filters to be able to discover the best content material creators to your wants. You’ll be able to even make adverse searchers, excluding influencers on the factors you set.

As your chosen influencers create and put up content material for a marketing campaign, Affable ingests it for evaluation and reporting. This contains photos, movies, captions, tales, and associated metrics. You’ll be able to export all of it right into a PowerPoint presentation displaying a marketing campaign overview after which drill down into every bit of content material. The report contains key viewers demographics for many who interact. It ignores individuals who see your content material however transfer on. That manner, who you may push additional by means of the funnel.

Aspire (formerly AspireIQ)

Manufacturers who signal as much as Aspire achieve entry to the world’s largest creator market. You’ll be able to simply search a community of greater than 6 million influencers by key phrases, aesthetic, curiosity, demographics, and extra.

Aspire crawls the online, gathering large quantities of information on social accounts, and so they filter the very best ones by means of, including them to the platform. 

Aspire’s social listening talents monitor mentions of your model. It’s also possible to monitor mentions of your rivals.

One helpful function of Aspire is which you could seek for influencers by matching their content material to a picture you present, maybe a profitable picture from a previous marketing campaign. This will make a terrific place to begin to seek out new voices to your campaigns.

Your marketing campaign creation can embrace content material guideline templates defining your marketing campaign duties necessities. As an example, you may need separate templates for Instagram Photographs, Instagram Movies, and YouTube movies. These templates automate the inclusion of all the required high quality print.


Upfluence has an enormous database of three million influencers, with each piece of their content material analyzed for attain and engagement. It comprises all of the instruments it’s essential to streamline your campaigns, together with marketing campaign briefs, draft critiques, electronic mail templates, fee directions, influencer standing and actions, pricing presents, and influencer fee administration.

You’ll be able to write and save influencer marketing campaign briefs detailing your targets and expectations and let influencers reply to your provide immediately throughout the platform. The company’s inclusion of draft evaluate is especially helpful for content material creation and administration. Your chosen influencers can create content material to your marketing campaign, and you should utilize the software to average and approve it. Content material creators submit their drafts and open two-way communication between the influencers and your group.


Refersion is a little bit totally different from the opposite influencer and content material creation platforms on this put up. It began as an affiliate internet marketing platform earlier than recognizing the synergies between affiliate and influencer advertising. This makes it a very good match for eCommerce companies. As well as, it integrates effectively with eCommerce apps like Shopify, BigCommerce, WooCommerce, Magento, Stripe, and Chargebee.

The platform retains a content material library, with visible belongings similar to banner advertisements and the link-in-bio house on social media. You handle these belongings on the Refersion platform and alter them as you need. For instance, you may need an advert for an annual sale that you simply want your associates and influencers to make use of. You’ll be able to simply change the date and low cost on the advert annually, and it’ll mechanically change downstream on related influencer/affiliate web sites.


Captiv8 began as a social listening and analytics software however has since change into an end-to-end influencer advertising platform. It proudly proclaims that it companions with 30 million content material creators globally. It gives greater than 500 discovery filters to create personalised and culturally related storytelling to your model. Captiv8’s AI engine helps you establish related content material companions to construct model relevance and popularity at scale by means of storytelling.

Captiv8 claims to be the one platform with first-party creator authentication, so you may achieve a deeper understanding of your creators, their passions, and what makes them tick to customise outreach and discover the right match.

It has an clever search engine for social posts that searches captions, bios, and pictures to uncover model conversations and insights that matter to your model and its prospects.

Significantly helpful to your content material creation is Captiv8’s content material calendar. You’ll be able to visualize your put up flighting in a visible content material planning software.

NEXT Business Manager

NEXT grew out of influencer company Submit for Lease, as its “subsequent” huge factor, with an actual deal with massive manufacturers and businesses. Submit for Lease created NEXT as an end-to-end advertising software, emphasizing enhancing the “boring” aspects: paperwork, group communication, and administrivia. It continues to make use of Submit for Lease instruments in different levels of the influencer advertising course of.

NEXT is very detail-oriented. The contract administration instruments can save about an hour and a half a day in paperwork administration alone. Establishing campaigns works very similar to making a contract. You piece your marketing campaign collectively, deciding on choices from a dropdown listing. NEXT additionally contains intensive CRM options for each manufacturers and influencers.

The NEXT Content material library collects all of your marketing campaign content material items, from nonetheless to transferring photos. At any time when your group wants to seek out particular content material, they will filter by influencer, marketing campaign, model, or perhaps a nation, giving your content material group fast entry to the photographs they want. You’ll be able to obtain and use influencer content material for case research, greatest practices, shows, social and extra.

Open Influence

Open Affect has positioned a lot emphasis on picture recognition. Open Affect’s AI makes use of picture recognition to label photos with descriptors, all of which change into searchable. It provides you surprisingly correct and related outcomes. This makes it simple to search for individuals whose model and viewers suit your model. You’ll be able to then do a look-alike search to seek out different influencers similar to that one. Pursuits are listed for engaged customers solely—not audiences as a complete.

You will notice extra than simply influencer names, profile pics, and stats once you scroll by means of search outcomes. You’ll additionally see 5 of an influencer’s most related posts to your search. 

It’s also possible to see influencers’ content material in a Temper Board. After you have a mix of influencers in a listing, Open Affect will present 5 related posts per influencer, organized all collectively in rows on the display screen. This exhibits you the way their kinds mesh with each other, in addition to your personal. As well as, it provides you a way of the kinds of content material they might create for you.


At its core, Stellar’s aim is to exchange a lot of these outdated spreadsheets the place you used to retailer info. The platform has three sections: Influencers, Teams, and Reviews. 

You start by including your influencers to the Influencer part. Stellar doesn’t have a discovery software, so you’ll have to discover your influencers elsewhere. 

Nevertheless, it’s greater than a spreadsheet, and when you enter your influencers, Stellar mechanically populates the part with related social knowledge. As well as, it features a mini-feed for every influencer’s account, displaying you up-to-date content material.

When you’ve added your influencers, you may manage them into teams. You’ll be able to group them in a number of methods, together with by subject, viewers, or marketing campaign. 

With the studies part, you may run studies in your campaigns and people of your rivals. These studies are complete. You’ll be able to drill down to every influencer in a marketing campaign and see particular person efficiency stats. acknowledges that producing content material that conjures up purchases sits on the core of influencer advertising, so it companions manufacturers with creators who could make world-class, participating, and distinctive content material by means of the lens of driving gross sales on the digital shelf.

One among its focal factors is creator content material collaboration. You’ll be able to create, edit and share content material sooner than ever with a centralized hub that permits fast suggestions, read-along transcripts, file sharing, and extra. 

Inbound content material is filtered by creator, platform, and standing, all with model management. Content material visualization is optimized by platform, permitting approvers to see related metadata together with content material. Suggestions is threaded and auto-timestamped, and even visitor approvers can go away suggestions and point out their standing. As well as, you may evaluate movies with accelerated playback and read-along transcripts.



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