Purchase on Google eliminates order caps and computerized suspensions

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Google has up to date its Purchase on Google Retailer Requirements insurance policies. The adjustments embody eradicating: order caps, computerized suspension by way of the Retailer Requirements program and the “Defects” tab inside the Service provider Heart dashboard.

The email Google sent to merchants notifying them of Retailer Standards enforcement changes
The e-mail Google despatched to retailers notifying them of Retailer Requirements enforcement adjustments. Picture: Lawrence Chasse.

Tip of the hat to Lawrence Chasse for bringing this to our consideration.

Why we care. Order caps have been beforehand imposed on retailers that have been performing poorly (based on Google’s Retailer Requirements rating); the identical was true for computerized suspensions. Order capping may additionally decelerate gross sales for brand new retailers till they full onboarding by requesting a overview of their retailer. 

Now that these two penalties are gone, retailers have fewer potential bottlenecks in the case of promoting by way of Purchase on Google.

Nonetheless, these insurance policies have been designed to guard prospects (in addition to Google’s repute as a purchasing platform) from disreputable retailers. Google has but to disclose what new safeguards it’ll put in place (if any) to make sure a constant, optimistic Purchase on Google expertise.

What’s altering. Within the electronic mail notification despatched to retailers, Google mentioned it should:

  • Cease order capping and computerized suspensions by way of the Retailer Requirements program.
  • Take away the ‘Defects’ tab from the Retailer Requirements tab in your Service provider Heart account.
  • Cease sending Retailer Requirements month-to-month emails.
  • Roll out a brand new web page to show order efficiency in some unspecified time in the future sooner or later.

Why Google made these adjustments. “We’re making these adjustments that will help you succeed on Google whereas making certain our insurance policies sustain with Purchase on Google’s evolution,” Google mentioned within the electronic mail.


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About The Writer

George Nguyen is an editor for Search Engine Land, overlaying natural and paid search. His background is in journalism and content material advertising and marketing. Previous to coming into the business, he labored as a radio character, author, podcast host and public faculty trainer.

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