Renault and Publicis kick off Rugby World Cup advert wars

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The Rugby World Cup hoves into view subsequent yr (union model – that’s the 15-a-side one though the best way refs are dispensing yellow and pink playing cards nowadays…) Amongst different issues, that ought to give companies the possibility to make some correct, sweaty movies.

It’s in France (France are one of many favourites) and Renault is supporting the French crew, as you’d count on. And, as ever in France, they only love dressing up in medieval costumes and the like and inflicting all kinds of mayhem. From Publicis Conseil.

Like something to do with sport it’s all a little bit of gamble. What is going to England do? It’s the largest union however, in the mean time, Eddie Jones’ boys are taking part in like a bunch of wusses, failing to beat 14 Australians on the weekend. Who will again them with hard-earned airtime?

Again in 2015, when the competitors was in England, captain Chris Robshaw and the lads had been bigged up as giants by sponsor O2. Whoops, they misplaced to Wales and Australia within the group stage and went out.

Renault’s effort? not unhealthy, humour’s fairly a helpful display screen if the worst occurs.

MAA inventive scale: 7.

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