By Kelsey Johnson February 8, 2022
RSS feeds are a easy and broadly out there software that may prevent time, improve your visibility, and enhance your productiveness.
RSS feeds are sometimes the only option to automate your advertising. For those who’re a podcaster, blogger, or journalist you probably have an RSS feed. For those who’re not utilizing it, you’re lacking out on an enormous alternative.
Anybody can benefit from RSS feeds — from enterprise house owners and managers to advertising managers and researchers.
We’ll cowl what precisely RSS feeds are. Plus, get 3 examples of how one can implement RSS feeds at present to save lots of time tomorrow (and enhance the best way you do advertising).
Primarily, an RSS feed is an XML textual content file, created by an internet site, weblog, or podcast writer. It features a record of content material up to date in actual time, with essentially the most lately printed content material on the high.
Every new entry on an RSS feed can embrace issues just like the title, picture, description, hyperlink, and audio hyperlink — in addition to different related data.
You may get the newest data from any RSS feed by subscribing to it. Need to see what your weblog or podcast’s feed appears like? Plug it into an RSS reader, like Feedly or Feeder (each have free plans).
Forms of RSS feeds
Subscribers to an RSS feed are in all probability superfans — they don’t need to miss a factor from that supply. For those who wished to create a listing of solely the blogs, podcasts, and information articles from sources you already like — you possibly can.
Listed here are just a few examples of the sorts of feeds you would possibly need to subscribe to.
Weblog publish RSS feeds
A weblog publish’s RSS feed permits readers to remain up-to-date on the newest posts. Anybody can subscribe to all the pieces on the weblog, or only one class.
For instance, right here’s the RSS feed for the tech information firm FastCompany’s Work Life class (“fastcompany.com/work-life/rss”).
Whoa… that XML file can look fairly intense to some.
However don’t fear, all you want is to plug the URL “fastcompany.com/work-life/rss” right into a feed reader and it’ll present a accessible show of the newest articles:
Plug your personal weblog’s RSS feed, or your favourite content material – and plug it right into a feed reader to see the way it appears!
Podcasters are in all probability the most typical customers of RSS feeds lately. That’s as a result of, to begin a podcast, it is advisable submit your RSS feed to Apple Podcasts, Spotify, and different platforms to ensure that them to publish your episodes.
RSS feeds work the identical method for podcasts that they do for blogs — the feed is up to date with the podcast’s most up-to-date episodes on the high. Folks within the podcast can subscribe to get the newest episodes.
For instance, right here’s the podcast RSS feed for 99% Invisible (“https://99percentinvisible.org/episode/podcast-episode/feed/“):
Plug the URL 99percentinvisible.org/episode/podcast-episode/feed/ right into a feed reader and it’ll present a accessible show of the newest podcasts:
Information will be overwhelming or random once you attempt to eat all of it through social media or web sites. However when you’ve got just a few sources you actually like, you should utilize RSS feeds to maintain updated.
For instance, right here’s the RSS feed for The New York Instances: https://rss.nytimes.com/providers/xml/rss/nyt/homepage.xml
Plug this into your feed reader, and also you’ll see a listing of the newest information articles from The New York Instances:
It was extra frequent for RSS for use with a reader to create a feed of your favourite content material. However most individuals are very glad studying about information, blogs, and podcasts on Twitter, Fb, Instagram, or different social media.
However we’ve acquired a secret. There are literally a ton of different methods you should utilize RSS feeds — to save lots of time and enhance your advertising. Listed here are our three favorites.
Finishing 1 advertising job is quick and simple. It solely takes a couple of minutes to ship 1 Tweet, write 1 electronic mail, publish 1 video on Fb, and many others. However these couple of minutes add up over time.
Posting about your new podcast, weblog publish, or YouTube video on 5 social media platforms plus sending it in an electronic mail can imply hours of labor or extra per week.
That’s the place automation is available in! You’ll be able to really “set and overlook” automations utilizing RSS feeds. They prevent tons of time day after day on advertising.
Listed here are 3 locations to get began:
Routinely add your most up-to-date posts, podcasts, movies, and merchandise in your emails
Do you ship a welcome marketing campaign? An deserted cart electronic mail? Automated assessment request emails?
Need to embrace current weblog posts while not having to replace your automations every time? RSS feeds are the reply.
You’ll be able to really add an RSS feed to your emails. Each time the e-mail is distributed — whether or not instantly or in 6 months — it’ll embrace the newest content material out of your feed.
Right here’s the way it works in AWeber:
1. Create a brand new draft Message or open an present Message.
2. Drag and drop the RSS factor into your electronic mail:
3. Then, add an RSS feed or just your YouTube account or your weblog’s URL into the sidebar.
You’ll be proven a number of feed choices:
4. From right here, you possibly can edit the way you need your feed to look.
Select the variety of feed gadgets, structure, shade, class, and what you need to present — picture, description, creator, date, and many others.
5. After getting your feed the way you need it, ship your electronic mail!
Bonus: Promote Your Latest Etsy Retailer Merchandise
Do you know that your Etsy retailer has an RSS feed too? You will discover it by plugging your retailer’s person identify into this URL:
I did simply that with an instance retailer that makes clocks. See how I plugged the feed URL right into a message draft in AWeber:
This might be a weekly or month-to-month electronic mail that goes out to all of your subscribers, prospects, and followers. That method, the folks most probably to purchase your stuff will know what’s new. However you get to skip the work copying and pasting merchandise into your emails!
Automate social posting utilizing RSS feeds and Zapier
You’ll be able to arrange an automatic course of that publishes your new weblog publish, podcast episode, or YouTube video.
Right here’s how:
1. There are numerous instruments you should utilize to arrange this automation.
We’ll use Zapier (it’s free).
Signal into your Zapier account and click on to create a brand new Zap. Below the “Set off” seek for RSS by Zapier.
2. Set the brand new set off occasion to “New merchandise in feed.” Then add your RSS feed url and check the set off. Click on proceed.
3. Below the “Motion,” seek for the social media platform you need to publish to.
Right here I selected Twitter:
4. Select “Create a Tweet,” signal into your Twitter account, after which arrange the message you need to ship utilizing dynamic parts from the RSS feed.
For instance, to publish a brand new Tweet each time the Market Your Genius Podcast publishes, I’d create a message that claims “New episode! Episode identify, episode hyperlink, #advertising.”
Right here’s how that appears in Zapier:
Save and check your new Zap! Right here’s the way it appears in my Twitter feed:
5. At this level, be sure to flip in your Zap and then you definitely’re finished.
From right here on out, each new podcast episode (or weblog publish or YouTube video) will routinely be printed in your Twitter account after it’s launched.
Set this up for all of the social media channels you utilize.
After new content material is added to your RSS feed, it’ll be posted on Twitter, Fb, LinkedIn, Pinterest, Instagram, and extra. It may possibly even be posted on Medium and Reddit! (Notice: it’s a must to arrange a separate automation for every social media account.)
As soon as that is arrange you’ll positively discover the time you get again in your week.
Sustain on business tendencies out of your favourite specialists
Let me pose a dilemma:
For those who’re like me, you’ve no less than 5 channels sending you data. In my case it’s Twitter, LinkedIn, electronic mail newsletters, Instagram tales, Fb teams… the record goes on.
However, maintaining on the information will be extremely helpful for creating content material — through social or electronic mail. And figuring out tendencies is usually knowledgeable necessity.
So when it is advisable do business analysis that will help you write your subsequent publication or social publish, why not use an RSS feed reader, like Feedly. It may possibly enable you keep centered and get data from sources catered particularly to your occupation.
Right here’s find out how to get your analysis began in just some minutes:
- Determine just a few enterprise sources that publish breaking information in your business. Discover their RSS feeds. Listed here are just a few examples:
CNN’s RSS Feed (for journey particularly): http://rss.cnn.com/rss/cnn_travel.rss
The LawSites Weblog RSS Feed (for authorized know-how information): https://www.lawsitesblog.com/2010/feed
TechCrunch Weblog RSS Feed (particularly when it has the tag “Tesla”): https://techcrunch.com/tag/tesla/feed/
- Create 1 or extra classes in your favourite free feed reader. Add all of the RSS feeds you collected within the applicable class.
- Put aside time every day or weekly to signal into your feed reader and scan by way of the current content material out of your sources.
- Make notes on articles you need to learn, subjects chances are you’ll need to write about in your publication, and tendencies to observe for
There are 3 causes RSS feeds with a reader work higher than social media for analysis:
- Bypass the algorithm. Don’t let a social media software let you know what it thinks is the most well-liked or fascinating. You’ll be able to see all the pieces written by the supply you already belief.
- Keep away from distraction. Be taught what’s occurring in your business with out shedding focus resulting from ineffective tendencies or shiny advertisements.
- One supply solely. Your blogs and podcasts could publish on a number of platforms — however they don’t all publish on all of them on a regular basis. Get the content material you need to see in a single place.
Turn into an RSS feed knowledgeable. Strive the following tips for utilizing your personal RSS feed(s) and others to take your newsletters and social media advertising from normal to wonderful. Plus, save your self a while!
Need to check out utilizing RSS feeds in your publication or gross sales emails? You’ll be able to, utilizing AWeber’s drag-and-drop electronic mail builder. Arrange a free account at present.