Shopify Electronic mail Setup: Easy Steps & Suggestions



Studying Time: 5 minutes

Confused about how one can arrange emails for a brand new Shopify retailer?

Sure, Shopify electronic mail setup might be tough, particularly for people with out earlier expertise or technical background.

That’s why we created this easy information.

Maintain studying to discover ways to arrange Shopify electronic mail in lower than an hour.

Shopify Electronic mail necessities

First issues first:

You’ll be able to solely use the Shopify Electronic mail app in case your retailer has a paid subscription. In case you’re nonetheless on the trial plan, Shopify permits sending take a look at emails to your self solely.

Shopify email setup


Be sure to purchased a paid plan earlier than beginning the Shopify electronic mail setup. The most affordable subscription prices $29/mo. See the Shopify pricing plans right here.

Shopify electronic mail setup

Go to the Shopify Electronic mail app web page to start.

Click on Add app and comply with the directions to start out the set up.

Shopify email app

Logging into Shopify is required to proceed.

When you’re logged in—

Click on Set up App.

Shopify email installation process

In about 5 seconds, Shopify Electronic mail shall be prepared to make use of.

One necessary observe:

Shopify doesn’t host your emails. Extra particularly: you may’t reply on to your clients out of your Shopify electronic mail. As a substitute, they provide two choices: electronic mail forwarding and third-party internet hosting.

Forwarding means your emails could have on the finish. On this case, the messages gained’t look very skilled. However for those who’d like to make use of this feature, use the Add forwarding electronic mail tackle in Domains (now underneath Settings) within the Shopify dashboard. This feature is simply out there for customized domains (not ending in bought via Shopify.

Watch Shopify’s walkthrough right here:

Third-party internet hosting means utilizing one other service to host your emails. It’s a terrific choice that many shops use. With Shopify, you may choose between Google Workspace and Zoho Mail.

So as to add a third-party electronic mail internet hosting service—

Go to On-line retailer > Domains and click on your area underneath Shopify-managed domains. The Domains choice will solely be seen for those who’ve bought a customized area via Shopify. 

Click on on Handle. There, within the Electronic mail part, select Use third-party internet hosting service.

This window will seem, permitting you to choose.

Shopify email provider setup

The meta tag or TXT that you simply see on the image might be obtained out of your chosen electronic mail internet hosting supplier.

You may also watch a video walkthrough from Shopify:

To attach your Shopify retailer to any of these two electronic mail internet hosting companies:

Go to your Shopify dashboard > Settings > Domains.


Click on Join current area and kind in your retailer’s URL.

Connecting domain to Shopify email

In case your retailer is registered with these Shopify companions, an choice to attach routinely will seem.

Right here’s the way it appears to be like.

Connection process

Click on Join routinely and comply with directions.

add SPF and DKIM information to Shopify

In case you selected a third-party Shopify electronic mail internet hosting supplier—

Shopify says you should add Sender Coverage Framework (SPF) information and Area Keys Recognized Mail (DKIM) information to your account.

In any other case, your emails shall be proven as being despatched from [email protected] or, worse, flagged as spam.

So as to add Shopify SPF and DKIM:

  • Go to Settings in your sprint
  • Click on Edit in Contact Info
  • Select Repair this
  • Click on Authenticate in Sender electronic mail
  • Enter SPF and DKIM based on directions

As soon as that is accomplished, you may really feel assured that your emails shall be delivered to clients. In case you want extra assist with this step, see this SPF & DKIM information information.

Shopify electronic mail advertising and marketing with Omnisend

Shopify Electronic mail is an okay electronic mail advertising and marketing choice with a mean score of 4.4 stars. Customers are typically happy however many evaluations counsel a scarcity of automation and too few templates.

If testing some alternate options is one thing that crossed your thoughts, allow us to counsel Omnisend.

You get:

  • High-rated buyer assist
  • Free plan with 500 emails/mo
  • Finest-in-class electronic mail automations
  • Gorgeous electronic mail templates
  • SMS advertising and marketing options

The app has 3,600+ 5-star evaluations from Shopify customers.

In case you’re —taking Omnisend for a spin is straightforward (and free).

The fundamental steps:

Go to Omnisend’s web page on the Shopify App Retailer and click on Add app.

Omnisend - Shopify email app

After that—

Click on Set up App.

Connecting Shopify store and Omnisend

In just some seconds, you’ll see the account registration window.

Create your free account by getting into particulars like electronic mail, password, title, and others. Click on Get Began to complete.

process of creating Omnisend account

At this level, your account is created.

You must arrive at Omnisend’s welcome window. There, you’ll see 4 choices to proceed—you may study the app, create a marketing campaign straight away, begin accumulating the emails of holiday makers, and make a cart restoration electronic mail.

Be happy to decide on any choice—Omnisend is extraordinarily beginner-friendly, so that you’ll even be capable to create campaigns simply.

Omnisend dashboard

That’s it, you’re able to do electronic mail advertising and marketing. Browse round, create your first campaigns, and take a look at the guides under to change into higher at electronic mail advertising and marketing.

Do you have to want any help—

See the entire information to integrating Omnisend and Shopify.

Helpful sources for Shopify electronic mail advertising and marketing

The appropriate technique can increase your email-generated revenues as much as 460%. These handpicked sources from our weblog will aid you make electronic mail your essential income channel.

Get began with Omnisend at the moment & drive gross sales on autopilot with pre-built automation workflows

Begin Free Right this moment



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