Shopify Electronic mail vs Klaviyo: An in-depth comparability (2022)



Studying Time: 9 minutes

Electronic mail advertising and marketing is usually thought to be probably the most economical option to promote your ecommerce retailer, foster buyer loyalty, and maintain income progress. That is very true now that a good portion of the work concerned might be automated. However to run campaigns effectively, that you must use the platform that’s finest suited to your online business.

In case you’re operating an ecommerce retailer on Shopify, Shopify Electronic mail vs Klaviyo is without doubt one of the most essential comparisons you’ll want to take a look at. Likelihood is, considered one of these two e-mail advertising and marketing platforms is strictly what you’re searching for by way of total options, pricing, ease of use, and availability of assist.

Each Klaviyo and Shopify Electronic mail are comparable in a number of methods to Omnisend, one other top-rated e-mail advertising and marketing instrument. Omnisend integrates seamlessly with Shopify and allows you to automate your advertising and marketing on all channels, not simply e-mail. Begin utilizing Omnisend without spending a dime in the present day.


As an ecommerce large with a platform utilized by the vast majority of probably the most lively companies on-line, it got here as no shock when Shopify launched its personal e-mail advertising and marketing instrument in 2019. Shopify Electronic mail was created by Shopify, for Shopify, so that you don’t have to query whether or not it would combine completely along with your retailer.

However contemplating that the Shopify e-mail & SMS advertising and marketing platform is handled extra like a function quite than as its personal product, it’s tough to not brush it off solely as opposed to extra established and confirmed manufacturers like Klaviyo.

Hundreds of companies have used Klaviyo e-mail advertising and marketing for Shopify shops because it launched in 2012. The app is finest recognized for its highly effective viewers segmentation options, which permit for deep personalization. Now that it has SMS, it even rivals Omnisend as an omnichannel advertising and marketing platform.

However do you have to even think about using a third-party service in your e-mail advertising and marketing when Shopify already has its personal? Consider the strengths and weaknesses of each Shopify Electronic mail and Klaviyo to make an knowledgeable determination.

Shopify Electronic mail vs Klaviyo comparability

Klaviyo and Shopify Electronic mail are each thought-about as among the many finest e-mail advertising and marketing apps for Shopify shops. So how do you identify which one most closely fits your online business? Learn on for an in depth comparability.


email editor

Each Shopify Electronic mail and Klaviyo have all the essential options that you must run e-mail advertising and marketing campaigns. You may pull up pre-built e-mail templates, populate them along with your message, and customise them to fit your model. You’ll additionally be capable of broadcast your emails to all or chosen contacts. Then, you’ll be able to monitor each marketing campaign’s efficiency and collect insights on easy methods to enhance. 

The principle benefit of utilizing Shopify’s e-mail instrument is that it’s related to the whole lot in your on-line retailer, so it will possibly pull data straight from it. That is extremely helpful when populating your e-mail content material blocks. That is additionally invaluable for analytics since all knowledge is seamlessly shared between your retailer and your e-mail advertising and marketing app.

However operating Klaviyo e-mail advertising and marketing for Shopify has the extra benefit of automated workflows whereas Shopify e-mail automation has not but been developed. On Klaviyo, you’ll be able to arrange messages to routinely broadcast when triggered by an occasion or motion. 

Moreover, Klaviyo doubles as an SMS advertising and marketing channel. You may run SMS campaigns individually or to work in tandem along with your emails. When utilizing Shopify Electronic mail, you’ll want to make use of a separate service if you wish to attain your prospects by means of textual content messaging. Neither of the 2 choices has the breadth of channel choices as Omnisend, which can be utilized for e-mail, SMS, internet push notifications, and social media promoting.


Since your retailer is constructed on Shopify, utilizing Shopify Electronic mail will undoubtedly be inexpensive. The service is constructed into each Shopify plan. You get a month-to-month e-mail allowance of two,500 emails and would solely be charged extra charges for broadcasts past that restrict.

Shopify Electronic mail pricing is affordable at solely $1 per 1,000 emails past the month-to-month restrict. So even should you ship 10,000 emails per thirty days, your extra month-to-month price will solely be $7.50. The variety of subscribers you will have doesn’t have an effect on the price of your plan.

In distinction, pricing is commonly talked about as considered one of Klaviyo’s disadvantages. That’s to not say its worth isn’t value the associated fee. However should you can’t maximize the usage of all its options, it may be too costly. 

Klaviyo helps you to use its e-mail platform without spending a dime. However that plan limits you to 250 contacts and as much as 500 e-mail sends. Past these limits, you’ll have to avail your self of paid plans, which begin at $20 per thirty days. As your opt-in listing grows, so do your Klaviyo charges. The flexibility to ship SMS is paid for individually. 

On paid Klaviyo accounts, you get limitless e-mail sends till your opt-in listing grows past 45,000 subscribers. Then, you’ll be restricted to 500,000 month-to-month e-mail sends, which is often sufficient even for giant enterprises. 

Right here’s a pricing desk to present you a good suggestion of how a lot it would price to make use of Klaviyo e-mail advertising and marketing for Shopify primarily based in your subscriber depend:

Max subscriber depend Klaviyo month-to-month price
250 Free
500 $20
1,000 $30
2,500 $60
5,000 $100
10,000 $150
25,000 $400
50,000 $700

It doesn’t take a lot to see that Klaviyo is certainly the dearer choice. It’s much more costly than the Commonplace Omnisend plan. At $16 per thirty days on Omnisend, you’ll be able to already attain as much as 500 contacts and ship limitless internet push notifications. You’ll additionally get free credit for as much as 60 textual content messages.

Ease of use

Shopify app store reviews

Contemplating how new the Shopify Electronic mail app is, it’s spectacular the way it has already gained near a thousand critiques on the Shopify App Retailer. It has a outstanding total ranking of 4.4 and a fast have a look at the critiques highlights its simplicity and ease of use.

Unsurprisingly, the Klaviyo app has collected a bigger variety of critiques (nearer to 1,500) however a barely decrease total ranking of 4.2. Like Shopify Electronic mail, many happy customers say Klaviyo is straightforward to make use of even for individuals with no technical or advertising and marketing expertise. 

Though each platforms have excellent critiques, neither have surpassed the Omnisend Shopify app’s over 4,000 critiques and common 4.7 total ranking. However like the 2, ease of use is among the many commonest praises for Omnisend. 

Nonetheless, the benefit of utilizing Shopify Electronic mail is that it already works equally to the remainder of the Shopify platform, so that you don’t have to spend extra time studying one thing new. Moreover, its inclusion of solely primary e-mail advertising and marketing functionalities means there are fewer issues you are able to do on the app, which in the end means there are fewer issues to determine. 

In distinction, Klaviyo’s in depth function listing naturally makes it tougher to make use of. However contemplating your campaigns might be way more highly effective on the platform, the additional effort is likely to be value it.

Design and templates

email templates

There’s no Shopify Electronic mail vs Klaviyo competitors in relation to out there design and templates. Each provide pre-built templates which are simple to customise however Shopify Electronic mail solely has a handful to select from. There’s little question that Shopify will maintain including to their collection of templates, however it would take some time for them to surpass what Klaviyo has amassed over the previous decade.

Klaviyo additionally has the benefit of Showcase, a web based assortment of the app’s top-performing designs and campaigns. These are real-world designs utilized by precise manufacturers and generally is a invaluable supply of inspiration in your personal campaigns.

The design high quality of Klaviyo’s e-mail templates is very similar to Omnisend’s and also you additionally get the same editor the place you’ll be able to add, delete, or transfer content material blocks. Nevertheless, Omnisend’s content material blocks are way more superior since you’ll be able to add dynamic content material like distinctive voucher codes and personalised product suggestions.


Klaviyo automation flows

Shopify e-mail automation is a function that many search for however hasn’t been developed. In distinction, Klaviyo has lengthy excelled in e-mail advertising and marketing automation and has even not too long ago enabled SMS to be included in workflows. 

Automations are an enormous a part of why entrepreneurs are keen to pay for Klaviyo. You may construct your individual automated workflows or use any of those already constructed into the app. Among the many most helpful pre-built e-mail workflows handle cart abandonment, post-purchase follow-ups (e.g., asking for critiques), and buyer reactivation.

Klaviyo’s automation options are undeniably highly effective and akin to Omnisend’s. Omnisend’s major benefit is that its workflows can embody push notifications. 

Segmentation and personalization

In keeping with Salesforce knowledge, 66% of recent customers anticipate manufacturers to know their particular person preferences. Moreover, 52% of buyers anticipate to obtain incentives which are tailor-made to their basic profile and shopping for historical past. 

Given these figures, it’s important to make use of an e-mail advertising and marketing instrument with wonderful personalization options. Fortunately, each Klaviyo and Shopify Electronic mail ship on this regard. 

Personalised e-mail advertising and marketing with Shopify Electronic mail is facilitated by its good segmentation function. The instrument routinely classifies your contacts into pre-specified classes. For instance, you’ll be able to have completely different segments for brand new buyers, repeat patrons, and your most loyal prospects. 

Klaviyo segmentation

For companies that require extra refined personalization choices, Klaviyo’s extra advantageous listing administration options would provide extra worth. Other than providing section options, Klaviyo helps you to section customers primarily based on a number of, extra superior particulars like shopping for behaviors and former marketing campaign participation.

The depth of personalization you’ll be able to pursue on Klaviyo is far nearer to Omnisend. However Omnisend’s omnichannel platform permits you the additional benefit of connecting along with your prospects it doesn’t matter what medium retains them most engaged.

Analytics and reporting

Analytics and reporting

Efficiency monitoring is crucial to creating data-driven selections for your online business. On this regard, Shopify Electronic mail is the clear winner. This shouldn’t come as a shock since it’s extra deeply related to your ecommerce retailer. It will probably monitor all interactions and, subsequently, is healthier in a position to present studies on the influence of your campaigns in your income.

For instance, should you wished to know what merchandise the recipients of a selected marketing campaign purchased, it’s Shopify Electronic mail that may give you that data. In distinction, operating Klaviyo e-mail advertising and marketing for Shopify shops offers you extra primary efficiency studies like open charges (that are now not dependable because of Apple’s iOS15 adjustments), click on charges, and conversion charges.

Shopify Electronic mail’s complete studies are akin to Omnisend’s superior reporting options. Nevertheless, Omnisend’s efficiency dashboards make marketing campaign knowledge extra digestible.


email popups and forms

Like Shopify e-mail automation options, e-mail seize kinds don’t exist on Shopify Electronic mail. In case you select this platform, you’ll have to depend on different apps to construct your subscriber listing. In distinction, Klaviyo provides greater than 50 pre-built templates for several types of opt-in kinds. All are simply customizable to mirror your model, message, and most well-liked fields. 

Klaviyo’s professionally designed and UX-driven kind designs are comparable to people who Omnised supplies. What they at present lack are extra interactive kind sorts like Omnisend’s Wheel of Fortune.

Buyer assist

The Shopify group supplies assist for the Shopify Electronic mail app, so you’ll be able to anticipate the identical availability and high quality of assist you get by means of their ecommerce platform. It additionally has an intensive assist middle stuffed with clearly written guides and directions.

Klaviyo academy

Equally, Klaviyo has a assist middle that additionally comprises tons of helpful guides for its customers. However, Klaviyo provides the extra advantage of an lively group discussion board. It additionally runs the Klaviyo Academy.

Just like the Omnisend Academy, Klaviyo provides programs that information you thru making probably the most out of the platform.

Third-party integrations

Klaviyo integrations

Shopify Electronic mail is supposed to work on the Shopify Ecommerce platform. Technically, different companies that combine with Shopify can work alongside the e-mail advertising and marketing options. 

Like Omnisend, Klaviyo works seamlessly with a number of different companies. Not solely are you able to apply it to different ecommerce platforms (e.g., WooCommerce, BigCommerce, and Magento) but additionally alongside different instruments like fee software program (e.g., Strip, Chargebee, and ReCharge) and logistics companies (e.g., ShipStation and AfterShip).

Wrap up

Within the Shopify Electronic mail vs Klaviyo competitors, the winner will rely upon what you want. It’s simple that the Klaviyo e-mail advertising and marketing Shopify app offers you entry to extra options however Shopify Electronic mail is far simpler to make use of, to not point out a lot less expensive.

If all you want is a primary e-mail advertising and marketing platform in your Shopify retailer, the Shopify Electronic mail app ought to be adequate in your wants. You’ll be capable of customise emails and talk along with your prospects with a sure degree of personalization. You’ll additionally get entry to extra superior reporting and analytics.

Nevertheless, if advertising and marketing automation options are essential to you, Klaviyo is the particular winner. Klaviyo additionally offers you extra design flexibility, deeper personalization choices, and entry to instruments that can assist you develop your subscriber listing. 
Like Klaviyo, Omnisend will allow you to run your advertising and marketing on autopilot however you’ll give you the chance to take action on extra channels, together with e-mail, SMS, internet push, and social media.

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