Skyscraper’s Stairway Carries Us to O₂’s Web


After having captured its 5G community in an interactive murals, stretching earlier than the customers’ eyes in a spectacular approach through “The Seen Internet” marketing campaign, telecommunications model O₂ teamed up with Serviceplan Bubble as soon as once more to indicate the numerous actions inhabitants of an house constructing can do upon deciding on making O₂’s Web@Dwelling mounted community a everlasting visitor of their houses. While the earlier installment allowed us to see how the web manifests itself horizontally, the viewers can now take a look at how individuals use the model’s providers, flat by flat, and as much as the highest flooring, which ends in an house above the clouds.

That is the place an “Alex” lives, ready for his or her pizza to be delivered. The story is narrated from the viewpoint of the supply pizza particular person, who has numerous steps to climb to achieve the recipient. However with every high flooring the service climbs, the residents of the respective flats merely level up in the direction of an higher house. Understanding what they’re attempting to convey, the transporter continues their stairway journey because the mission can’t be marked as full thus far. Will this pizza attain Alex finally?

The brief advert, “Each Dwelling,” which we now have simply described, is a part of the model’s “For Each Dwelling” marketing campaign, constructed following the tagline “Dwelling web. For each house.” The skyscraper’s inside stairway permits viewers to get a greater take a look at Germans’ habits and habitats: Issues like preparing for an Instagram story, meditating with a VR headset on, streaming, or dancing to on-line radio are a number of the actions these individuals take pleasure in because of O₂’s high-speed web, which meets the wants of various customers.

Leif Johannsen and Patrick Matthiensen, Managing Companions Creation at Serviceplan Bubble, explains: “As a way to talk our message as merely and memorably as attainable, we now have developed the ‘Each Dwelling:’ A home through which we stage situations of several types of web utilization in several dwellings.”

Michael Falkensteiner, Director Model & Advertising Communications O₂ / Telefónica Deutschland, provides: “With our community marketing campaign we now have efficiently positioned O₂ as a cell supplier with an excellent community. However on the similar time, O₂ has the most important house web availability in Germany and is the primary German supplier to supply a set community tariff for all applied sciences. Due to this fact, we additionally wish to make O₂ a widely known and widespread model for mounted community provides and considerably enhance the notion of our Web@Dwelling merchandise. We would like the O₂ model to be firmly anchored within the minds of customers once they consider a set community.”

The initiative features a TV advert, print, OOH, on-line, social media adverts, and an extended movie that’s deliberate to run within the German cinemas. The movie that permits us to journey above the clouds was directed by Rodrigo Saavedra out of Rekorder, with DOP Benjamin Todd, and 3D manufacturing by Sehsucht Munich. In accordance with the company, the “eye-catching units have been designed to offer an perception into completely different flats, in a Wes Anderson-style fly on the wall model.”


Consumer: Telefónica Germany

Model: O₂ Deutschland

Company: Serviceplan Bubble and Neverest Hamburg

World Chief Inventive Officer, Serviceplan Group: Alexander Schill

Managing Inventive Accomplice: Leif Johannsen

Inventive Director Copy: Daniel Steller

Inventive Director Artwork: Pavel Bondarenko

Senior Artwork Director: Tudo Cucu

Senior Copywriter: Philipp-Morten Gohla

Artwork Director: Felix Ebell

Artwork Director: Theresa Fechler

Managing Accomplice: Lars Holling

Account Director: Sabrina Schwartz

Account Supervisor: Nico Lohmann

Junior Account Supervisor: Johanna Pitz

Company Producer: Christoph Köhler

Movie manufacturing firm: REKORDER GmbH / Dominik Meis

Director: Rodrigo Saavedra

DOP: Benjamin Todd

Manufacturing Designer: Mark Connell

Editor: Marcelo Vogelaar

Recording Studio: NHB Studios

Publish-Manufacturing/ Grading: Marla Color Grading: Fernando Lui

Sound Design/ Music Firm: Sound: NHB Studios/ Music: Peder and Asger Baden

Media Company: Havas Media Germany / Michael Sack

3D Manufacturing/ VFX: Sehsucht München GmbH

Service Manufacturing: Shelter Movie

Telefónica Germany/ o2 Deutschland

Chief Shopper Officer (CCO): Wolfgang Metze

Director Model & Advertising Communications: Michael Falkensteiner

Head of Competence Heart Communications: Brigitte Giels

Senior Advertising Communications Supervisor: Stefanie Welter


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