Social Media Content material Concepts for Each Official (and Non-Official) Vacation of 2022



We’ve all seen the lovable canine movies that flood our Instagram feed on Nationwide Canine Day and the artfully shot latte pictures for Nationwide Espresso Day. These holidays won’t be celebrated the world over, however they are often enjoyable approach to interact on-line.  

On this publish, we’ve outlined a calendar of all the official (and barely much less official) holidays in 2022 to function a blueprint in your content material, plus enjoyable social media publish concepts to jumpstart your brainstorm.

Let’s dive in ✨

Official Holidays

These are the vacations you may already find out about, they typically present up in your calendar routinely. A social media publish for these holidays might be so simple as wishing your followers a contented [fill in the blank], alerting them to your vacation hours, offering a glimpse into the way you’re celebrating along with your group, or exhibiting how your product matches into timeless vacation traditions.

 Brightland olive oil shared Thanksgiving recipes utilizing its merchandise. (Supply)

For observances, a good way to honor the group of individuals being acknowledged is to do your analysis and spotlight related people or companies. For instance, we had quite a lot of posts for Black Historical past Month, together with a highlight on Black-owned companies and a name for followers to share their favourite Black social media entrepreneurs.

We celebrated Black Historical past Month by highlighting Black companies. (Supply)


January 1: New Yr’s Day

January 17: Martin Luther King, Jr. Day


Black Historical past Month (U.S.)

February 1: Chinese language New Yr

February 2: Groundhog Day

February 14: Valentine’s Day

February 21: President’s Day


Ladies’s Historical past Month (U.S.)

March 17: St. Patrick’s Day

March 18: Holi

March 27: Mothering Sunday (U.Ok.)


April 17: Easter


Nationwide Asian Pacific American Heritage Month (U.S.)

Could 5: Cinco de Mayo

Could 8: Mom’s Day (U.S)

Could 30: Memorial Day (U.S)


Pleasure Month

June 19: Juneteenth (U.S)

June 19: Father’s Day (U.S. and U.Ok.)


July 4: Independence Day (U.S)



September 5: Labor Day (U.S)

September 15 – October 14: Hispanic Heritage Month (U.S)


October 10: Columbus Day and Indigenous Peoples’ Day (U.S)

October 31: Halloween


American Indian Heritage Month (U.S)

November 11: Veteran’s Day (U.S)

November 24: Thanksgiving (U.S)


December 18-26: Hanukkah

December 25: Christmas Day

December 31: New Yr’s Eve

Unofficial Holidays

There are quite a lot of unofficial holidays on the market, this checklist covers a number of the huge ones which might be most relevant to small companies, however there are lots extra. It’s positively value taking a scroll by way of ALL of the unofficial holidays


Nationwide Mentoring Month (U.S)

A good way to begin out 2022 is to share your expertise with mentoring. You possibly can additionally ask staff to share methods they’ve been mentored and create a slideshow in Canva with their quotes. Or, tag your individual mentors to thank them for the affect they’ve had on you and your enterprise.

Nice North Air Ambulance tells a narrative of mentorship amongst its group. (Supply)

January 10: Nationwide Clear Your Desk Day

somebody’s desk might be fairly fascinating. For Nationwide Clear Your Desk Day you could possibly ask just a few members of your group to take pictures of their desks and share the desk equipment that they will’t reside with out.


February 13: Tremendous Bowl Sunday

At the present time means fairly various things for various individuals, so take into consideration what your viewers may love most from you, whether or not that’s sharing some group spirit, scrumptious snack recipes, or concepts on what to do while you don’t need to be watching the large sport.


March Insanity

Whereas March Insanity is a basketball match, there are infinite methods you could possibly flip this right into a enjoyable social media sport. Create your individual bracket and use the Instagram Tales vote perform to have your followers vote on their favourite. Tie it again to your enterprise by pitting merchandise towards one another (a good way to get person suggestions!).

Right here, Food52 has a cookie match within the works. (Supply)

March 1: World Praise Day

Do because the day says, and pay a frequent buyer or neighboring enterprise a praise. Or, begin a problem in your followers to go with a good friend, co-worker, or stranger and publish it.

March 4: Nationwide Worker Appreciation Day

This vacation is the right approach to showcase your staff: Queue up a slideshow or a number of Instagram Tales sharing why they’re superb. Not solely will your staff respect it, however you’ll begin (or proceed) to construct a tradition of recognition.

March 8: Worldwide Ladies’s Day

On Worldwide Ladies’s Day, we requested followers to tag inspiring, impactful ladies. (Supply)

March 20: Worldwide Day of Happiness

Unfold some happiness in the present day by sharing a humorous meme that at all times brightens your day or making a hashtag (like #whatmakesmehappy) and that includes issues that make you and your group completely satisfied. Ask your followers to hitch in and use the hashtag for some nice user-generated content material, too.

March 29: Nationwide Mother and Pop Enterprise House owners Day

Though the time period “mother and pop store” is much less used today, it’s nonetheless a fantastic alternative to have fun your small enterprise and others you like. In truth, use the vacation to share the businesses you purchase from. Create a slideshow and tag your favorites so your followers should buy from them, too.


Nationwide Volunteer Month (U.S)

Are there any causes which might be close to and expensive to you? When you volunteer, whether or not as a enterprise or by yourself, shine a highlight on the trigger this month. In a video or long-form caption, share why the trigger is near your coronary heart and a bit about your volunteer expertise.

April 1: April Idiot’s Day and Worldwide Enjoyable at Work Day

April Idiot’s Day pranks might be enjoyable or fraught, so a safer method is likely to be celebrating how you have got enjoyable at work. Host an organization lunch or mini-golf match and present your followers what’s taking place behind the scenes. Or, ask staff what they’ve discovered probably the most enjoyable about working at your organization and share snippets—it’d even aid you rent new individuals!

April 22: Earth Day

Does your organization worth suppliers, companions, or merchandise that target sustainability? In the present day’s the day to unfold the phrase.

For Earth Day, Buffer showcased a corporation that’s working in the direction of a extra sustainable future, whereas tying it again to social media and constructing an engaged viewers.(Supply)

April 28: Take Our Daughters and Sons to Work Day

Cute youngsters at work deserve their time within the limelight. You possibly can stage pictures of youngsters working at desks, youngsters taking or fulfilling orders, or greeting clients. Or, do an Instagram Tales section asking the youngsters who are available in what they need to be after they develop up.


Could 21: Cultural Range Day

This United Nations vacation is the right time to share the cultural background and traditions which might be essential to you and your enterprise.

PPG Folks honored the range of its staff’ backgrounds on Cultural Range Day. (Supply)


June 30: Social Media Day

It is a huge one in our sphere! For Social Media Day you’ll be able to showcase a few of your favourite belongings you’ve posted within the final 12 months or a giant win that got here from social media, or speak about the most effective posts you noticed out of your followers.

June 30: Work From Residence Day

Much more of us have expertise working from residence now, this can be a good alternative to share lesser-known or off-the-wall ideas for being productive at residence.


July 17: World Emoji Day

Enjoyable reality, this date was chosen as a result of the calendar emoji 📅 has a date of July seventeenth on it. There’s an current group round World Emoji Day so this can be a nice day to become involved. You’ll be able to share the highest emoji in your model/enterprise or ask your group to vote on which emoji finest represents you. 🛍


August 19: World Photograph Day

It is a nice day to share your favourite picture or begin an Add Yours sticker on Instagram Tales.

August 21: World Entrepreneurs Day

For small enterprise homeowners, this can be a nice day to spotlight your journey up to now and share something you have not had the time to share but. Just a few prompts: How did your journey begin? What has been the largest problem up to now? What’s subsequent for you and your enterprise?


September 26: Love Word Day

Whereas this might be interpreted in quite a lot of methods, a simple approach to leap on this vacation is to ship a observe to your clients or group. You’ll be able to design a fast graphic in Canva, and write a heartfelt thanks to your clients for his or her assist.


October 7: World Smile Day

Generally, these unofficial holidays simply name for a easy picture. You’ll be able to publish a meme of an animal smiling, or showcase group members smiling huge!

Smiling faces—what might be higher? (Supply)

October 16: Boss’s Day

When you have managers who work at your enterprise this can be a nice day to acknowledge them, or to ask just a few teammates what they’ve realized from their boss. You possibly can additionally share a number of the finest recommendation you’ve ever acquired from a earlier boss.


Nationwide Entrepreneurship Month

This month is a good time to actually dive into all issues enterprise. You possibly can begin a weekly “Ask Me Something” sequence on all issues entrepreneurship and reply any questions that your followers have about how and why you began your organization.

November 19: Ladies’s Entrepreneurship Day

At the present time is all about recognizing ladies enterprise homeowners. You possibly can share knowledge from well-known ladies entrepreneurs in your trade or spotlight a few of your favourite women-owned manufacturers.

November 25: Black Friday

The most important purchasing day of the 12 months at all times looks like a giant deal, particularly in case your small enterprise sells a product. When you’re providing a Black Friday promotion, let your followers find out about it—you could possibly even do a social media-only low cost.

November 26: Small Enterprise Saturday

Small Enterprise Saturday is solely devoted to purchasing small. If you’re a small enterprise you could possibly share high merchandise or host a particular giveaway. The principle takeaway of in the present day is to indicate off your small enterprise and the shoppers that preserve you going.

Companion with different small companies to create a particular giveaway. (Supply)

November 28: Cyber Monday

To spherical out the purchasing weekend, you’ll be able to speak about any e-commerce promotions you’re working, or provide a present information that curates just a few of your favourite sale objects.

November 29: Giving Tuesday

It is a fantastic alternative to spotlight charitable efforts or organizations that you simply assist. We give again at Buffer yearly, and love highlighting companies like Frères Brachiaux, who donate 10 p.c of their gross sales to homeless shelters.


December 14: Free Transport Day

When you promote a product, this can be a nice day to supply free delivery in the present day. You’ll be able to publish in regards to the flash sale on your whole social media channels and body it as an early vacation current or a approach to get your family members their current in time for the vacations.

What Will You Have a good time?

One of the simplest ways to go about deciding which vacation tendencies to leap in on is to think about your enterprise and model. What are your values? What do you promote? What issues most to your clients? Search for holidays and occasions that align with these features of your organization and can help you authentically showcase your enterprise.

Most significantly, don’t really feel like you must publish for each considered one of them. The aim isn’t to get overwhelmed by the choices, however impressed by all of the artistic potentialities.

Able to plan out your 2022 content material calendar? See how Buffer’s scheduling instruments might help.



Please enter your comment!
Please enter your name here