Stink Studios Makes the Most Out of Its Monochromatic ID



Stink Studios began to write down its story again in late 2008 as Stink Digital, its destiny being deliberate by 5 folks in a London basement. Regardless of its humble beginnings, the artistic promoting and digital expertise firm has grown into a worldwide community, at present stretching throughout 4 continents. The studio has greater than 150 members of the family and holds a whole lot of awards, together with 100+ Cannes Lions, 50+ D&AD Pencils, and 20+ Webbys, amongst others.

To mark its decade-long anniversary, Stink Studios began to work on a brand new model of its model. Name it a brand new chapter, one that features a refreshed visible identification and web site, in addition to templates and instruments, a brand-new icon, a typeface, and an entire model guide. Concurrently, desirous to proceed “every thing that has made [them] nice previously,” the studio revealed its first-ever firm values, specifically developed to accompany the staff whereas they enterprise into the following decade of creativity.

“In a second the place workplace tradition has receded into the background, it’s essential for artistic firms to elucidate what they stand for and why they’re completely different,” says CEO Mark Pytlik. “This isn’t only a visible refresh — the entire modifications we’ve made replicate one thing deeper in regards to the course of the corporate itself.”

The rebrand, which marks the corporate’s first in six years, is according to the studio’s philosophy, reminding us of Stink Studio’s roots in digital tradition. It goes manner again to “the bare-bones aesthetics of the early Web,” evoking the reminiscences we have now in regards to the “primitive” emojis in our minds and includes Stink Studio’s award-winning work inside a minimalistic body — one which doesn’t reduce its triumphs however quite enhances them.

Stink Studios’ new look is coherent, the corporate maintaining it easy with a black-and-white background and system fonts like Instances New Roman, Helvetica, and Courier. This unsophisticated however harmonious mixture is accessorized by a sequence of visible parts that take the viewers again to the early days of web emojis. Introducing Stink Dings, the studio’s customized inside font that resulted out of the collaboration with sort foundry Dinamo.

Obtainable for use by anybody, wherever, the font pays a tribute to Webdings, Wingdings, and Dingbats typefaces, from which the fashionable emojis descend. “Our iteration of Dings incorporates bespoke illustrations which reference our trade, work, and studio cultures,” says the studio. With greater than 100 illustrations designed, the studio’s monochromatic rebrand doesn’t really feel colorless in any respect — ready for use in several contexts, the icons communicate in regards to the firm’s enjoyable character and playful spirit.

“Typically I really feel like we’re horrible at telling the world about all of the distinctive work we do,” provides Pytlik. “This new rebrand is the proper body for our unbelievable output, and an ideal illustration of the corporate we’re constructing.”

The rebrand additionally features a refreshed web site that hosts among the studio’s work, a photograph presentation of the staff “made up of observers and scientists with good ears and large brains,” and the brand new showreel for 2022, capturing every thing the studio has made since 2008. And when you browse the studio’s web page, don’t overlook to take a look at the darkish/mild toggle, listing mode, and the 404 web page.


Stink Studios



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