Take Stunning Attire Images (2022)



Top quality product pictures is crucial for attire ecommerce. For a lot of clients, you want greater than only a nice product description—your pictures will decide whether or not or not they purchase your product.

However important doesn’t need to imply costly. The distinction between skilled and newbie is just expertise.

You probably have a watch for pictures and a modest funds, learn on. This information walks you thru learn how to {photograph} a chunk of clothes, with pictures suggestions to remember throughout your shoot.

Clothes pictures tools

The tools you employ in your shoot is determined by your funds. You possibly can maintain spending low by shopping for a couple of low-cost objects. Or you should buy extra expensive gear if you’d like particular lighting or shows.

Let’s have a look at the tools you’ll want on your clothes pictures shoot:

Digital camera

You don’t want the most costly DSLR digicam to take footage of your garments. New clothes retailers can handle shoots with a smartphone additionally. Use no matter digicam you could have helpful, be it a digital digicam, some extent and shoot, or a smartphone. You probably have a funds for a brand new digicam, try this thread on Quora that discusses the finest cameras for product pictures.


A tripod eliminates digicam shake—by chance shaking your digicam throughout a shoot. (It occurs to everybody.) Merely connect your digicam to the tripod, body the product, and take the picture. It’s simple. Tripods will not be a one-size-fits-all factor, so discover a tripod that’s suitable together with your digicam.

Lighting supply

You want gentle to take photographs of your garments. You probably have a room with a window that welcomes pure gentle, you possibly can shoot there. For those who don’t, you’ll want synthetic lighting, like a softbox. You could find synthetic lighting merchandise on Amazon.

Notice: don’t get combined up in all of the pictures lighting kits you discover on-line. You don’t want the LED lights and reflectors straight away. Preserve your setup easy, and when you get comfy behind the digicam, you possibly can introduce new parts to your shoots.

Foam boards

Whether or not you’re capturing with window or synthetic gentle, there’s all the time a shadow aspect of the product. It’s usually too darkish to provide a great picture. You possibly can place a white foam board to replicate gentle again into the shadow to brighten it up.

Clamps or tape

For those who resolve to shoot on a desk, you’ll need tapes or clamps to maintain your foam boards and sweeps in place.


Get a white background on your shoot. For those who’re going to shoot a variety of merchandise without delay, take into account shopping for a paper white sweep. Paper sweeps are big rolls of white paper. You should use them to create white backgrounds to {photograph} your clothes on. If the sweep will get soiled, you possibly can lower the soiled piece and roll out a brand new clear one.

A substitute for white sweeps is a poster board. You could find them at your native drug retailer or on-line for reasonable.

Model or mannequin

Mannequins are a nice-to-have in clothes pictures. They will price anyplace from $90 and better. Another is asking a good friend or member of the family to mannequin the clothes for you.

The choice is a flat floor or desk to take photographs on. It’s standard for manufacturers capturing flat lay clothes. This implies your clothes is laid on the floor and also you’re capturing from above at a 90-degree angle.

Free Information: DIY Product Pictures

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7 steps to {photograph} clothes on your on-line retailer

Now that you simply’ve received your tools, let’s have a look at learn how to take photographs of your garments:

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1. Put together your clothes

Your merchandise ought to look their best possible in your pictures. It’s an unlucky indisputable fact that clothes can change into wrinkled, creased, and start to look worn from storage and transport. Clothes samples face a very tough time, as they usually cowl a variety of miles and will not have been completely constructed to start with.

Making ready clothes to be photographed is a vital place to begin for photographing your merchandise, but many photographers skip this step and depend on Photoshop or free picture modifying software program to repair wrinkles, stains, and different seen defects. Don’t do this. Photoshop isn’t magic: it takes time and experience to grasp superior modifying methods, and extreme modifying dangers compromising picture high quality.

Attempt to seize your garment in a state as near excellent as attainable and use Photoshop solely so as to add closing touches and coloration correction.

preparing shirt for apparel photo shoot

Totally look at your product from prime to backside, inside and outside. Are there any tags, stickers, or different forms of figuring out supplies that must be eliminated? Achieve this. Has the product change into wrinkled or creased throughout storage? Iron or steam it. Restore damages and take away distractions; for instance, use lint rollers or tape to take away mud and strings.

2. Arrange your picture studio

With a couple of objects, you possibly can flip practically any room with area right into a pictures studio. You will get by with a digicam, tripod, white wall, C-stand, duct tape, and pure gentle. You probably have a bit extra to spend and wish management over when and the place you shoot, it’s value investing in a couple of extra items of apparatus.

studio set up for clothing photography shoot

Be sure to clear all muddle out of your space. You’ll need a clear area to remain organized and do the perfect work.


At all times use a white or gentle gray backdrop to forestall distractions and make sure you seize colours as precisely as attainable. Seamless rolls of white paper are ideally suited, low-cost, and available at any pictures provide retailer. You probably have one, get a backdrop lighting package for underneath $100.

Sweep the roll to the ground in order that it’s curved, stopping creases and distracting shadows, and fasten it with tape.

Utilizing a stand provides you with extra flexibility in the place you place your background, permitting you room to maneuver across the studio. For those who’re on a bootstrapped funds, you possibly can tape the seamless roll to the ceiling or a wall.

Place your product on a mannequin or model in the midst of the backdrop and immediately in entrance of the place your digicam shall be.

Digital camera

Your digicam is an important a part of your product pictures, however don’t make the error of assuming it alone will decide your success. It’s only one piece of the puzzle, and also you don’t need to put your complete funds into it. We advocate you employ a DSLR that has, at a minimal, guide publicity and aperture settings, or utilizing a really cheap different proper at your fingerprints: your smartphone!

Use a tripod. The soundness will remove digicam shake and guarantee your pictures are constant, whereas additionally releasing you to make use of your fingers on different duties. You don’t must spend some huge cash on a tripod, however it’s important that you simply use one.

Place your tripod and digicam in order that it immediately faces the product. More often than not, you’ll not transfer the digicam all through the shoot. For various angles, transfer the product.

camera set up for apparel shoot


Pure window gentle is a cheap and prime quality gentle supply for any attire photographer. You probably have a big window and considerable pure gentle, nice! It could be all you want. Nonetheless, in case you have the means, we extremely advocate that you simply lease or spend money on an easy-to-use lighting package.

Having synthetic lighting tools at your disposal will allow you to shoot when there merely isn’t sufficient gentle coming in by way of the window. The added versatility can dramatically improve your effectivity, whereas constant lighting helps you set knowledgeable commonplace. For a single gentle setup, you’ll want a light-weight head, softbox, C-stand, battery pack, and pocket wizard.

The “gentle head” is what you may consider as the sunshine itself. We advise you begin with a mono strobe gentle head, referred to as a “monolight.” This can be the most costly portion of your package—presumably dearer than your digicam—so take a while to analysis and discover your finest long-term match.

A softbox is critical to diffuse gentle and seize your product in an evenly lit and interesting method. The C-stand will maintain your gentle head and the softbox round it. A pocket wizard will sync your digicam and the sunshine, basically turning your gentle head into its flash.

3. Place lighting

For those who’re utilizing pure gentle, place your product close to a window the place it could get even, oblique gentle. For those who’re utilizing a monolight setup, under is a diagram of a hen’s-eye view of an efficient lighting setup.

 lighting set up example

Place one gentle supply and softbox or umbrella at a 45-degree angle to the product in order that the lighting on the product is tender and even all through. Preserve your digicam immediately in entrance of your topic. You probably have positioned the product too near the background, it’s possible you’ll get some shadowing. If this occurs, merely transfer the topic farther away from the backdrop to attain a clear, white background. Set your gentle supply’s energy to about half.

Manually exposing your picture correctly is often only a matter of utilizing your digicam’s gentle meter, which you’ll find by wanting by way of the viewfinder and adjusting settings to make the meter notches attain 0.

It isn’t so easy whenever you’re utilizing a strobe, since there is no such thing as a lighting for the digicam to learn till the flash fires.

Begin together with your shutter velocity set at 1/200 or under and your aperture set at f-11 or greater. From there, you will have to take check pictures and tweak your digicam settings to attain optimum publicity and focusing.

Permit time for recharging between flashes. Relying on the energy of your battery pack, your gentle supply might not fireplace on time in the event you shoot too shortly.

4. Styling


Fashions are fascinating as a result of a stay physique helps a buyer relate to your product and provides the next diploma of professionalism, however it could additionally make for an unpredictable course of. Fashions make clothes come to life, however professionals are extraordinarily costly.

styling a model for clothing shoot


Mannequins are nice as a result of they’re reasonably priced, constant, and simple to work with.

styling a mannequin for photo shoot


Take time to type your product on the model; in case your garment appears too huge, strive becoming it nearer to your model by pinning it and tucking it till it suits correctly.

ghost mannequin product photo

For those who’re involved a model could also be distracting or cheapen your product, you should use the ghost model approach in post-production processing. Just a few extra pictures of every product will can help you take away the model out of your product pictures and current a 3D picture that demonstrates form and match.

Flat lay

“Flat lay” refers to arranging objects on a flat floor and taking the picture from above. It’s additionally referred to as hen’s-eye view. Flat lay pictures is a good different to mannequins and fashions and may also help you create stunning product photographs that promote.

It’s a way used lots for social media photographs. However you should use it on your web site content material as effectively.

 flat lay clothing photography example

Flat lay is an efficient choice for traditional clothes that folks can see themselves in:

  • T-shirts
  • Sweaters
  • Blue denims
  • Sport pants
  • Beanies
  • Socks

Extra complicated attire like sports activities or outside gear might require a mannequin or model to point out the match. Check flat lay together with your merchandise and see the way it works.

Hanging attire

Hanging attire is used to point out merchandise at eye degree. It’s funds pleasant and is quicker than the opposite methods talked about above. Hanging attire includes hanging clothes on a hook towards a wall or white background, then taking the picture.

hanging apparel photography example

Taking pictures hanging attire works finest for items product of light-weight supplies, like silk. As soon as the clothes is ready, it gained’t wrinkle.

5. Set your digicam

In case your digicam settings are mistaken, then no quantity of Photoshopping experience will be capable to make your pictures look skilled. Be sure you perceive ISO, aperture, and white stability earlier than you {photograph} your merchandise.

setting up your camera


Be sure your ISO isn’t any better than 600–640. Greater ISOs produce distracting “noise” or “grain,” which is grayish or coloured speckles that make images look extra filmic. The upper you go, the more serious the noise shall be. At greater ISOs the digicam can’t seize as a lot sharpness, so particulars start to look tender. Utilizing a tripod will can help you maintain your ISO at 100 or 200 for optimum readability and sharpness.


Aperture, which is represented by the f variety of your digicam settings (e.g. f-16, f-2.8), controls focus. Usually, the bigger the aperture quantity the extra points of the picture shall be in full focus. Be sure to set your aperture greater than f-11; this can enable for all points of your merchandise to be in full focus.


aperature graph for clothing photography shoot
Supply: John Rowell Pictures


White Steadiness

Have you ever ever checked out a photograph that appeared prefer it was taken by way of a blue or orange filter? The white stability was in all probability off. Gentle sources have totally different warmths, creating what’s often called a coloration forged, which makes it troublesome on your digicam to find out true white. Your white stability setting controls how the digicam interprets the colours it information.

There are numerous several types of gentle sources, however the most typical are tungsten, fluorescent, LED, and pure daylight.

You possibly can set your white stability particularly in response to the kind of gentle supply you’re utilizing or set your white stability to Auto and let the digicam resolve. No matter you select, don’t neglect about white stability or it’s possible you’ll end up hard-pressed to try to recreate correct colours in Photoshop.

6. Take the picture

Eventually, it’s lastly the second you’ve been ready for! Direct your digicam at your topic and press half means down in your shutter launch button, enable your digicam to focus in your topic, after which snap the shot. Alter your digicam settings all through the shoot in the event you discover your pictures want kind of gentle. The extra you shoot, the extra instinctive your changes will change into.

shooting clothes from multiple angles

Shoot as many pictures as attainable. Chances are you’ll wish to shoot the back and front, 45-degree angles, left and proper sides, and any particulars. Check some close-up pictures to focus on any particular particulars about your garments.

Embrace a number of photographs for all of your attire. You probably have embroidery or bedazzle, present it off! Take close-ups of what makes your product particular. It’ll talk the identical worth to customers who’re about to purchase it.

The extra pictures, the higher. You need a lot of choices to pick your closing pictures from, and having extra pictures per product in your web site has been demonstrated to extend gross sales. Prospects will be capable to belief their impressions of the product if it’s backed up in a number of images from a number of angles.

7. Finalize in publish

After capturing, it’s time to put together your product pictures for the net. The aim of post-production processing is to make your pictures look as skilled as attainable whereas sustaining optimum efficiency.

That is the best and most helpful step to outsource, since digital belongings are simply transferable and the time and value financial savings are important.

For those who would quite do it your self, you need to guarantee your post-production course of addresses alignment, cropping, background elimination, and coloration correction with the intention to preserve a constant {and professional} look. Preserve a file of your processes so you possibly can develop a typical set of specs for each capturing and modifying.


Guarantee that your merchandise are all the identical dimension and are centered inside every picture. You need all the angles, corners, and edges of your merchandise to line up in relation to at least one one other. The best means to make sure that your alignment is spot on is to create tips in a Photoshop template.

alignment example in apparel photography


Very like alignment, you need to crop product pictures identically so your clients have a seamless on-line procuring expertise. For those who use tips for alignment, then cropping constantly and sizing pictures in response to your web site’s picture specs ought to be no drawback.

cropping example in apparel photography


We used a white background, which is a really useful apply and even required by some marketplaces. You possibly can take it a step additional and fully remove attainable distractions by eradicating the background. Eradicating the background will enable you extra flexibility in net design and modestly lower file dimension.


Even with cautious consideration to white stability, some colours—like neons, reds, and pinks—are troublesome to {photograph} appropriately in digicam and sometimes must be tweaked in Photoshop.

Inaccurate representations of colours can depart clients pissed off and dissatisfied, so take a couple of additional minutes to make sure that the colours of your clothes are correct. The underside line is that you really want the client to see precisely what they may obtain within the mail ought to they order your product.

There are a selection of how to tweak colours, so get to know Photoshop’s choices and select your favourite instrument. After you could have fastened the colours, be sure to transform your pictures into SRGB format so totally different browsers, pc screens, and web sites gained’t change the correct colours you labored so arduous to create on your clients.

Enhancing your attire pictures shoots

Doing it your self is a giant problem. It gained’t be excellent the primary time, however that’s OK. Your aim ought to be to enhance with each shoot and to take the absolute best product pictures. Higher product pictures imply extra gross sales and extra alternative for folks to get pleasure from your product.

Bear in mind the seven steps to taking stunning attire product pictures and also you’ll be high quality. Put together your product, construct your studio, place your lighting, type your product, set your digicam, shoot, and excellent your pictures in post-production processing. For those who comply with these steps, you should have prime quality product pictures you will be happy with.

For extra, try A Image Is Price a Thousand Gross sales: Find out how to Take Beautiful Product Images For Inexperienced persons and Find out how to Begin a Clothes Line: Secrets and techniques from a Venture Runway Designer

Illustration by Until Lauer

Clothes pictures FAQ

How do I {photograph} garments?

For clothes pictures, you’ll wish to shoot at a excessive f-stop, between f-8 and f-11. It’ll assist focus solely on the attire and spotlight its finest particulars. You’ll additionally wish to set your shutter velocity to round 1/125.

How do I create a photoshoot for a clothes line?

  1. Get the suitable pictures tools
  2. Put together your clothes
  3. Arrange your photoshoot studio
  4. Place lighting
  5. Fashion your garments
  6. Set your digicam
  7. Take the picture
  8. Match it in publish

How do I take footage of t-shirts?

There are numerous choices for taking footage of t-shirts: you possibly can take footage of t-shirts on a model or on a mannequin. You might additionally check flat lay or on a hanger. Or check totally different way of life pictures of individuals sporting shirts in real-life conditions. You can even use t-shirt mockups to get pictures of print-on-demand shirt designs. 

How do I take good footage of garments with an iPhone?

Take your picture close to a window with pure gentle. Use a strong white background and ensure nothing else is within the image. Arrange your clothes, be it flay lay or with a mannequin, and take the picture. You possibly can all the time edit the picture with software program after taking it.



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