The best way to Construct an Efficient Advertising and marketing Calendar with BigCommerce


Whatever the dimension of what you are promoting or your advertising and marketing group, having a well-thought-out advertising and marketing technique is important for producing extra site visitors to your retailer. 

Making a calendar of considerate, partaking advertising and marketing content material is a good way to ensure your content material is deliberate and able to exit into the world. 

Let’s take a better take a look at some content material calendar options, how you can manage your calendar and the advertising and marketing instruments out there to BigCommerce retailers.

What’s a Advertising and marketing Calendar?

As you may anticipate, a advertising and marketing calendar is your plan for all of the advertising and marketing content material that can be pushed out to numerous channels within the type of social media posts, weblog posts, electronic mail campaigns and extra over a time period.

The particular content material you create for every channel will depend on the kind of trade you’re in and what your viewers responds to. For tips about constructing your advertising and marketing content material technique, the Content material Advertising and marketing Archives from the BigCommerce Weblog is a superb place to start out.

Why is a Advertising and marketing Calendar Necessary to Your Retailer’s Success?

By sustaining a advertising and marketing calendar, you don’t want to fret about content material being misplaced in your busy day-to-day, and you may be certain that everybody in your advertising and marketing group is aware of what’s being printed, and when. A advertising and marketing calendar additionally permits you to see all your content material in a single place so you’ll be able to create a extra cohesive technique with a greater take a look at the massive image.

Publishing content material to your retailer’s weblog (be it the BigCommerce built-in weblog, or a third-party weblog) is a good way to spice up search engine optimisation to your website so that you just rank increased in search engine outcomes pages.

It is because when serps (like Google and Bing) crawl your website, they search for content material that’s interpreted as an “reply” to a browser’s query. So if the search engine sees a related weblog in your website, they’ll prioritize it within the buyer’s browser and produce your website nearer to the highest of the search outcomes.

Persistently placing out partaking advertisements on the social media channels your prospects use can also be a key approach to drive folks to your retailer.

Based on the 2021 Social Media Examiner Social Media Advertising and marketing Trade report, 88% of entrepreneurs surveyed claimed that advertising and marketing on social media elevated their publicity, and 61% claimed that this elevated loyal, repeat prospects.

Briefly, a well-organized advertising and marketing calendar and plan ensures that you’re persistently executing your content material and driving extra site visitors to your retailer.

Content material Calendar Options

Your advertising and marketing calendar can look totally different relying on the wants of what you are promoting and the scale of your advertising and marketing group. Under are some instruments you should use to get began.


Should you’re a one individual present or simply don’t want something too complicated or flashy, utilizing a spreadsheet is perhaps choice for you. One thing so simple as a Google Sheet or an Excel spreadsheet together with your publish data can work simply positive for these simply beginning out.

Google Calendar.

Having a devoted Google Calendar particular to your advertising and marketing exercise is a superb choice for individuals who have a bit of a bigger group. A shared calendar permits your group to be firmly in sync with each other about when content material goes to be launched. 

You can even use your devoted Google calendar along with a spreadsheet so that everybody in your advertising and marketing group can see clearly when content material goes out, after which hyperlink to your spreadsheet (within the calendar occasion description) the place the precise publish content material data is.

Content material group software program.

For bigger groups who want a extra sturdy choice, utilizing a devoted content material group software program is a strong approach to go. Software program like TrueNorth, Kapost and Airtable can mix all the things you want for a profitable advertising and marketing calendar multi function place. 

These software program options sometimes embrace a built-in space the place you’ll be able to see when your content material can be launched, in addition to areas the place you’ll be able to embrace the publish copy, who can be posting the content material, and which channel or channels you may be releasing to, multi function place. 

The best way to Set up Your Content material Calendar 

No matter which device you employ, there are some things that each one advertising and marketing calendars want to incorporate as a way to achieve success.


This one is fairly self explanatory. All the posts in your calendar ought to cowl a particular matter so that you could manage and determine your content material simply.


Point out which channel you’re planning to publish your advertising and marketing content material to. Twitter? Instagram? Your organization’s weblog? Outline that channel in your calendar.

Publish date.  

It must be very clear to everybody in your group precisely when your content material goes to be printed. This ensures you could fastidiously curate what number of posts are going out throughout a given timeframe, as you need your content material circulation to be constant with out spamming your prospects in posts. 

Copy and belongings.  

Draft the copy you’re planning to make use of upfront so that you could merely copy and paste it into the channel you might be posting in. It is a nice approach to just remember to don’t get caught within the weeds writing posts the day-of (which might primarily defeat the aim of getting a calendar within the first place).

Alongside together with your copy, you could wish to share picture or video belongings throughout your advertising and marketing channels. Creating these upfront and storing them inside your content material calendar is one other nice approach to keep organized. 


To keep away from a fake pas like double-posting or not posting content material on time, it must be clear in your calendar which group member is answerable for publishing every particular publish.

What Advertising and marketing Instruments Does BigCommerce Help? 

BigCommerce presents built-in instruments and third-party options to assist make executing the content material in your advertising and marketing calendar a breeze. 

Running a blog.

The built-in weblog provided by BigCommerce is a good way to hop proper into constant content material creation, as you’ll be able to allow it with the press of a button! The BigCommerce weblog doesn’t require any further design adjustments, and the feel and appear of the weblog will robotically match your chosen storefront theme. 

Be taught extra about organising your weblog within the BigCommerce Information Base: Utilizing the Constructed-In Weblog.

Social media hyperlinks.

It’s one factor to market your personal merchandise, however what in case your prospects may do the advertising and marketing for you? With BigCommerce, you have got the flexibility so as to add social media hyperlinks on to your product pages in order that prospects can share your merchandise on their most popular social media channels. 

Management panel advertising and marketing.

One of many few issues extra thrilling than shopping for an superior product is shopping for an superior product with a coupon code. BigCommerce has loads of built-in choices so you’ll be able to provide promotions and coupons to your prospects and incentivize them to return again for extra.

You may discover ways to create promotions and coupon codes in our Information Base.

After you’ve created your promotions and coupon codes, you’ll be able to resolve the way you wish to distribute them to your prospects. This is perhaps within the type of a coupon code/promotion announcement being despatched out in an electronic mail e-newsletter or a scheduled banner being positioned on the homepage of your storefront.

Nevertheless you resolve to share this data, it would all be neatly scheduled in your advertising and marketing calendar so that everybody in your group is on the identical web page.

Advertising and marketing apps. 

The BigCommerce App Market has tons of third-party options that you should use along with your advertising and marketing calendar to convey prospects to your retailer and improve conversions. These apps vary anyplace from associates program apps like Affiliatly and LeadDyno, to loyalty applications like Yotpo and, to electronic mail advertising and marketing apps like Omnisend and Klayvio and plenty of extra. 

The Last Phrase

Your advertising and marketing technique performs an important position in your retailer’s search engine optimisation, conversion and sustaining a constructive and reliable model picture. A advertising and marketing calendar is essential to be sure to are set as much as obtain it.

Keep in mind that efficient advertising and marketing is a marathon, not a dash. Take a while to consider what your general objectives are, how a lot time and assets you might be virtually capable of apply to this after which begin to type your cohesive technique.


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