The High 16 Greatest E-mail Advertising Companies in 2022

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E-mail advertising and marketing continues to be a vital technique for advertising and marketing (and gross sales groups) throughout an array of industries and enterprise sorts, and an e mail advertising and marketing platform is among the first additions to a marketer’s software belt — and for good motive.
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E-mail advertising and marketing stays a fast and efficient solution to interact and nurture leads into loyal prospects. It is also extraordinarily cost-effective — some research present an ROI of as much as 4,400%. Merely, e mail advertising and marketing providers exist to make the method of e mail advertising and marketing easier — they’ve options and capabilities that improve and streamline e mail communication (amongst different issues) that can assist you determine certified leads, nurture these leads, and shut extra offers.

Many of those instruments not solely supply e mail assist, however they might additionally provide help to set up and retailer contact data in your CRM. However with so many e mail advertising and marketing instruments out there immediately, the place do you have to begin? We’ll reply these questions and extra on this information to e mail advertising and marketing providers — let’s dive in.

What’s an e mail advertising and marketing service?

E-mail advertising and marketing providers and software program streamline your entire e mail advertising and marketing efforts. They’ve a variety of options relying on the service you select — nonetheless, they usually have performance associated to automation, subscription, common e mail communication, notifications, monitoring, campaigns, integration with different advertising and marketing, gross sales, and repair software program, and analytics.

Why is an e mail advertising and marketing service essential?

Immediately, e mail advertising and marketing providers proceed to be an integral, strategic software for companies of all sizes throughout all industries — they assist companies construct robust relationships with prospects and prospects all whereas transferring them by means of the client’s journey and sustaining robust communication all through.

To not point out, as ESPs proceed to develop, options like A/B Testing, automation, and personalization have made the instruments much more worthwhile to a marketer trying to interact with an more and more fragmented viewers.

Now let’s take a look at among the finest e mail advertising and marketing providers immediately — considered one of which you would possibly select to implement at your organization.

For every of the next providers, we have listed notable options in addition to pricing particulars however we nonetheless advocate reviewing the service’s product and pricing pages for higher element.

1. HubSpot E-mail Advertising Software program

Greatest for e mail advertising and marketing that’s powered by CRM knowledge.

HubSpot email marketing softwareHubSpot’s free e mail advertising and marketing software program is straightforward to make use of, has an especially excessive deliverability fee, plus all of the bells and whistles you’d count on to see inside an ESP.

HubSpot E-mail Advertising Software program Options

When creating an e mail, you may decide from considered one of many drag-and-drop e mail templates, or you may craft a customized template tailor-made to your model. As soon as you have obtained your template, incorporating content material is straightforward and intuitive.

It’s also possible to personalize and preview your emails for various recipients based mostly on gadget kind, nation, or listing inclusion — or use a easy personalization token to make sure that every e mail consists of content material that is particular to every recipient.

When it comes time to ship an e mail, utilizing the good ship function will guarantee recipients obtain your messages at a really perfect time. Moreover, you may run A/B exams to check totally different variations of an e mail to grasp which one resonates essentially the most together with your viewers. You additionally will not have to fret about deliverability — HubSpot maintains a 99% deliverability fee throughout the community for all advertising and marketing e mail sends.

Outdoors of the e-mail advertising and marketing performance, HubSpot provides a variety of reviews in your e mail’s efficiency, letting you choose what’s resonating together with your viewers so you may optimize your technique accordingly.

For example, you may report on one thing as broad as your total e mail efficiency in Q1 otherwise you get granular and see how one specific lead is interacting together with your emails.

Lastly, HubSpot’s automation platform makes it straightforward to scale your e mail advertising and marketing technique, which can provide help to rapidly flip leads into loyal prospects.

HubSpot E-mail Advertising Software program Worth

Hubspot’s E-mail Advertising Software program (and CRM for small to enterprise firms, for that matter) is free eternally. Nonetheless, when you want enhanced capabilities, it could be value paying for one of many upgraded Advertising Hub plans.

2. Moosend

Greatest for creating automations and sending multimedia, interactive emails.

moosend email marketing platformMoosend is an e mail advertising and marketing and advertising and marketing automation platform that provides a wide range of options at an inexpensive value.

Moosend Options

Moosend’s platform lets you create e mail publication campaigns, touchdown pages, and subscription kinds in a quick and dependable method.

With the drag-and-drop editor, you may both create an e mail publication from scratch, utilizing interactive components like movies, or use one of many ready-made templates. You possibly can create particular campaigns for segments of your viewers through the use of the superior automation options. You should use one of many ready-made workflow recipes or create your individual with the drag-and-drop builder.

The reporting and analytics instruments provide you with measurable outcomes, permitting you to make knowledgeable, data-backed selections.

Moosend Worth

Moosend’s pricing mannequin is subscriber-based and consists of three tiers. The free trial consists of most options and permits customers to ship limitless e mail campaigns. The Professional plan begins at $7 per 30 days, billed yearly, and consists of as much as 1,000,000 subscribers. For extra superior performance and extra assist, the Enterprise plan is predicated on customized pricing.

3. Omnisend

Greatest for creating customized workflows.

omnisend email marketing platformOmnisend is an easy-to-use platform that provides automation workflows for any stage of the shopper journey.

Omnisend Options

What separates Omnisend from different e mail advertising and marketing instruments is the omni-channel functionalities, which provide higher management over how and the place you join together with your viewers. Within the automation workflow, you may add e mail, SMS, push notifications, Fb Messenger, WhatsApp, and extra.

Should you’re attempting to achieve a selected viewers that may not reply properly to conventional e mail communication, utilizing a software like Omnisend may help you construct and handle extra custom-made, focused communication workflows. This does not simply provide help to join together with your viewers higher — it additionally offers a much less disruptive, extra customized expertise to your contacts.

Omnichannel options mixed with user-friendly segmentation imply you may ship the fitting message to the fitting particular person, on the proper time, on the fitting channel.

Omnisend additionally provides templates for e mail seize, campaigns, and automation workflows so you will get began rapidly.

Omnisend Worth

Omnisend has three pricing plans — considered one of which is free with very restricted capabilities in addition to a customizable professional plan. Their plans include a free trial so you may experiment with the service to find out what works finest for you.

4. Pabbly E-mail Advertising

Greatest for delivering bulk emails.

Pabbly email marketing platformPabbly E-mail Advertising is an e mail advertising and marketing software program that allows you to ship bulk emails both by connecting through SMTP or exterior SMTP.

Pabbly E-mail Advertising Options

Pabbly offers entry to SMTP routing, workflow automation, e mail scheduling, and far more with none restrictions. With the assistance of selling automation and autoresponders included within the software, you may schedule emails prematurely and create triggers to keep away from guide follow-up responses.

Moreover, Pabbly provides responsive e mail templates and a drag-and-drop e mail editor for simple customization. The e-mail monitoring function lets you observe knowledge similar to bounce fee, open fee, and click-through fee so you may enhance upon your e mail advertising and marketing and campaigns.

Pabbly E-mail Advertising Worth

Pabbly provides a number of plans based mostly in your variety of subscribers. They provide a free plan — which lets you ship limitless emails to as much as 1,000 subscribers — in addition to a sophisticated plan tailor-made to web sites with giant audiences.

5. SendinBlue

Greatest for sending automated nurturing and textual content message campaigns.

Sendinblue email marketing platformSendinBlue is an e mail advertising and marketing platform that helps prospects ship a complete of over 30 million automated emails and textual content messages daily.

SendinBlue Options

On high of e mail, SendinBlue additionally has a kinds software that lets you acquire new leads, which you’ll be able to then section into particular lists and enter into e mail nurturing campaigns.

Unsure how you can kick off your e mail nurturing marketing campaign? No drawback. SendinBlue has workflows that provide you with entry to quite a few pre-made automation campaigns tailor-made to your particular objectives.

If you wish to run a extra nuanced e mail nurturing marketing campaign, you may at all times create a marketing campaign from scratch to satisfy your particular enterprise wants.

SendinBlue Worth

SendinBlue has 4 primary plans, considered one of which is free, two of which vary in value between $25 and $65 per 30 days, and one that’s enterprise and requires you to get a custom-made quote. The plans range in price based mostly on the variety of emails despatched per day/ month.

6. SendX

Greatest for providing visible e mail advertising and marketing efficiency knowledge.

SendX email marketing platformSendX is an intuitive, inexpensive, and feature-rich e mail advertising and marketing software program for entrepreneurs and enterprise house owners.

SendX Options

With SendX, you may ship limitless emails to opted-in subscribers, throughout all pricing plans. You get charged per subscriber – not per emails despatched – irrespective of what number of lists, tags, or segments you have got them in.

You possibly can optimize your e mail campaigns based mostly on 30+ parameters, together with previous open habits, time zone, area title, e mail consumer, ISP, and so forth. You possibly can automate your e mail advertising and marketing with a rule-based interface and ship the fitting message to the fitting consumer utilizing e mail drip sequences and viewers segmentation.

SendX may provide help to develop your e mail lists with kinds and popups. You additionally get pre-built e mail templates which you’ll be able to additional design with the drag and drop e mail editor, with out HTML.

The software additionally incorporates a heatmap report for various kinds of campaigns to offer you a fast visible overview of which CTAs are working and which hyperlinks persons are clicking.

SendX Worth

SendX’s pricing is predicated on the variety of subscribers you have got. For 1,000 subscribers, plans begin at $7.49 per 30 days for the annual subscription (or $9.99 for a month-to-month subscription). Additionally they supply a 14-day free trial.

7. Fixed Contact

Greatest for creating e mail drip campaigns and easy-to-use templates.

Constant Contact email marketing platformFixed Contact is a well-liked e mail advertising and marketing service that works properly for a lot of industries.

Fixed Contact Options

The service comes with over 100 e mail templates you can both use as-is or customise. As soon as your e mail appears to be like good, you may simply schedule it to ship to your contacts at any time you select.

Along with drip e mail campaigns, you too can have emails exit at a daily cadence to have a good time particular occasions — for instance, you might have a daily e mail exit on every buyer’s birthday.

As soon as an e mail contact listing is uploaded, bounces and unsubscribes are robotically up to date for you. Fixed Contact additionally has “Plus” options that help you execute particular varieties of campaigns similar to coupon provides, donation collections, or surveys.

Fixed Contact Worth

Fixed Contact has two plans relying on the options you want that begin at $20 and $45 per 30 days. The value differentiation is said to your variety of contacts. They provide a free trial so you may experiment with the service previous to committing to it.

8. Marketing campaign Monitor

Greatest for constructing customized emails.

Campaign Monitor email marketing platformMarketing campaign Monitor prides itself on offering highly effective, customized e mail advertising and marketing instruments which are easy and straightforward to make use of.

Marketing campaign Monitor Options

Their drag-and-drop e mail editor is intuitive, and the included analytics make it easy to optimize your e mail technique and create focused buyer segments.

Personalization is essential for marketing campaign monitor. It makes use of knowledge to extend customized content material and inform your listing segmentation to spice up your engagement. Additionally they supply a visible advertising and marketing automation software so you may create a singular buyer journey at scale.

To not point out, Marketing campaign monitor has an in depth library of sources out there that can assist you develop into an e mail advertising and marketing professional.

Marketing campaign Monitor Worth

There are three main plans you may select from with Marketing campaign Monitor starting from $9 as much as $149 per 30 days. You possibly can select to pay yearly reasonably than month-to-month and make the most of the choice to pay per marketing campaign if that schedule works higher to your wants.

9. iContact

Greatest for customer support and assist.

iContact email marketing platformiContact has been offering one of many top-choice e mail advertising and marketing providers since 2003, because it has an easy-to-use e mail advertising and marketing software that helps you and your staff see outcomes quick

iContact Options

Whereas iContact does not essentially stand out from opponents when it comes to options, their buyer assist and repair groups set them aside. Clients are paired with a strategic advisor to create an efficient e mail advertising and marketing technique proper with the software.

Additionally they have Social+ advertising and marketing consultants who assist increase your whole on-line presence by means of inventive social posts that drive site visitors to your web site.

iContact Worth

iContact provides a free plan for as much as 500 contacts, and a sophisticated plan beginning at $20 per 30 days.  You possibly can select to pay month-to-month or yearly relying in your wants.

10. MailChimp

Greatest for actionable knowledge insights to enhance your e mail advertising and marketing technique.

Mailchimp email marketing platformThrough the years, MailChimp has added touchdown pages and varied adverts instruments to their capabilities however, their e mail advertising and marketing service stays their claim-to-fame.

MailChimp Options

MailChimp has tens of millions of consumers in over 175 international locations they usually use the info they acquire off these prospects to offer you actionable insights to enhance your e mail technique. The software is versatile sufficient for an enterprise firm, but easy sufficient for somebody simply getting began with their startup’s e mail advertising and marketing technique.

Better of all, MailChimp has over 300 integrations that provide help to customise the software to your small business. Through the use of these integrations to additional personalize your advertising and marketing, you may get essentially the most out of your e mail technique.

MailChimp Worth

MailChimp has 4 plans to select from that vary in value from free to $299 per 30 days. Other than the free plan, relying on the choice you go along with, your month-to-month fee will increase with the variety of contacts you have got.

11. AWeber

Greatest for small companies and entrepreneurs simply beginning to construct their e mail lists.

AWeber email marketing platformAweber is an e mail platform constructed particularly for small companies and entrepreneurs.

AWeber Options

The aim of AWeber is to make it easy for individuals who are simply getting began with e mail advertising and marketing to section their contacts, design an expert e mail, and begin nurturing leads. Clients have praised AWeber for its deliverability — AWeber’s deliverability staff screens their servers across the clock to make sure your marketing campaign persistently reaches the’ inboxes of your recipients.

Aweber Worth

AWeber provides two plans: free and professional. The AWeber Professional plan begins at $16.15 per 30 days, and will increase in value relying on the dimensions of your listing. It’s also possible to select to pay on a quarterly or annual cycle if that is most popular over month-to-month billing.

12. ActiveCampaign

Greatest for segmentation and dwell chat choices.

ActiveCampaignActiveCampaign is a advertising and marketing automation platform that provides dwell chat and a CRM service along with e mail advertising and marketing capabilities.

ActiveCampaign Options

By including a CRM to their performance, ActiveCampaign may help floor the fitting results in your gross sales staff utilizing options like lead scoring. The service additionally lets you share dynamic content material in your emails — this lets you present totally different experiences to your contacts based mostly on the best way you section them.

ActiveCampaign Worth

ActiveCampaign has 4 plans which you’ll be able to select to pay for month-to-month or yearly. Their plans range based mostly on the variety of contacts you have got and vary in value from $9 to $259. You possibly can experiment with the service earlier than shopping for it with a free trial, as properly.

13. AutoPilot

Greatest for collaborative e mail advertising and marketing groups.

Autopilot email marketing platformAutopilot differentiates themselves from the opponents with their visible advertising and marketing instruments.

AutoPilot Options

All the pieces from AutoPilot’s e mail editor to their automation software is ready as much as work through a drag-and-drop interface, making the system intuitive and straightforward to make use of.

AutoPilot provides collaborative instruments to assist your staff work collectively successfully — it lets you rapidly share your work together with your staff, guaranteeing everyone seems to be on the identical web page earlier than you launch a marketing campaign. And with the “annotate & collaborate” function, you may rapidly mark-up a buyer journey and ask your staff for suggestions and help.

AutoPilot Worth

AutoPilot provides three plans which vary in value between $49 and $249 that fluctuate based mostly in your variety of contacts. There are three varieties of billing cycles together with month-to-month, month-to-month with an annual dedication, and annual.

14. GetResponse

Greatest for world e mail advertising and marketing audiences.

GetResponse email marketing platformGetResponse is a advertising and marketing automation service that is out there in over 20 languages.

GetResponse Options

On high of e mail advertising and marketing and automation, GetResponse additionally provides a CRM, touchdown pages, and an entire webinar resolution.

The service provides over 500 templates that can assist you get began with e mail advertising and marketing and integrates with Shutterstock, supplying you with entry to a inventive library at your fingertips. Additionally, their drip marketing campaign software is managed by means of a calendar interface, permitting you to see precisely when you’ll be reaching out to your leads.

GetResponse Worth

There are 4 GetResponse plans you can select from ranging in value from $15 to $99 per 30 days (plus a custom-made enterprise-level possibility that requires you to achieve out for a quote). Pricing varies based mostly in your listing dimension and you’ll pay month-to-month or yearly. Every plan provides a free trial so you may take a look at out the service earlier than investing.

15. Ontraport

Greatest for creating detailed e mail advertising and marketing campaigns.

Ontraport email marketing platformOntraport provides a full suite of selling automation instruments together with ecommerce performance for companies with on-line shops.

Ontraport Options

Ontraport’s visible marketing campaign builder lets you create detailed campaigns to have interaction your viewers. You possibly can create a marketing campaign from scratch or faucet into {the marketplace} the place they provide dozens of the commonest advertising and marketing campaigns to select from, together with deserted cart nurturing or webinar sign-up and follow-up.

The service additionally offers perception into detailed reviews so you may acquire perception into your pipeline, site visitors sources, and conversion timelines.

Ontraport Worth

Ontraport provides 4 plans that vary in value between $79 and $497 per 30 days. Irrespective of which plan you select, you may obtain one-on-one onboarding. The plans differ in value based mostly in your variety of contacts. You possibly can cancel your month-to-month plan at any time and when you select to pay yearly, you may profit from a reduction.

16. Flodesk

Greatest for creating visually interesting emails and touchdown pages from easy-to-use templates.

Flodesk email marketing platform

Flodesk is an inexpensive e mail supplier that makes creating stunning branded emails easy and straightforward.

Flodesk Options

Flodesk’s e mail constructing instruments are intuitive and straightforward to make use of for newcomers and e mail advertising and marketing consultants alike. For these with inventive companies or robust visible manufacturers, Flodesk works like a design software to craft on-brand emails and touchdown pages.

Flodesk additionally provides tagging and workflow choices that make creating e mail automations a simple course of, and integrations with instruments similar to Zapier and Shopify to streamline the totally different areas of your small business.

Flodesk Worth

Flodesk provides one plan with limitless emails and contacts for a flat charge of $38 per 30 days. For annual subscribers, Flodesk prices $418 per 12 months. Customers can strive Flodesk totally free for 30 days.

Select Your E-mail Advertising Service

Most e mail advertising and marketing instruments supply the necessities wanted to craft a fundamental e mail publication, however there are fewer choices in order for you a variety of top-notch options similar to full customization, out there assist, and knowledge evaluation.

To not point out, as a marketer, you would possibly wish to contemplate combining your e mail advertising and marketing service with a CRM to offer you even higher performance that may influence your e mail advertising and marketing in addition to different advertising and marketing gross sales, and repair efforts. However. in the end, the perfect e mail advertising and marketing software for you is determined by your staff’s objectives and specific wants — so, assessment the choices above in addition to the providers’ product and pricing pages to get began.

Editor’s observe: This publish was initially revealed in April, 2019 and has been up to date for comprehensiveness.

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Initially revealed Feb 24, 2022 7:00:00 AM, up to date February 24 2022

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