The State of Instagram Influencers in Spain



What’s the present state of Instagram influencers in Spain? Vamos a ver! (That’s Spanish for let’s have a look!)


In a  Heepsy research we ran a number of months in the past, Spain got here in tenth place of the nations with probably the most influencers. The nation with probably the most influencers was the US. We’ve already profiled the state of influencer advertising and marketing in that nation.

Heepsy was born in Spain, and we all know that now we have loads of customers in our residence nation. So we wished to fill you all in on the state of Instagram influencer advertising and marketing in Spain.

Quantity and varieties of influencers

In accordance with Heepsy, Spain has roughly:

  • 88K Instagram influencers
  • 43K YouTubers
  • 27.1K TikTok creators

Needless to say a few of these accounts could also be duplicate. That’s to say, a few of these Instagram influencers can also be YouTubers, and so forth.

In the present day, we’re going to dig deeper into Instagram influencers. Of these 88K Instagrammers, 6.1K are verified accounts.

Additional, a big majority of Spanish influencers fall into the micro influencer class. 

A chart showing 88% of influencers in Spain are micro influencers.

Micro influencers have been in excessive demand in recent times. Their excessive engagement charges and genuine audiences make them fascinating to influencer entrepreneurs. 

For instance, in Spain, we will see that micro influencers lead with regards to engagement. They’re the one influencer tier to go above the common of three.5%. Though surprisingly, mega influencers are simply behind.

A chart showing micro influencers in Spain have the highest average engagement at 3.6%.

Prime classes

What are Spanish influencers posting about? What classes or industries do they belong to? Every influencer is completely different, however we will group them collectively by the themes of their profiles.

Heepsy search tool

Whereas analyzing classes, we additionally seemed on the common engagement for every. The highest ten influencer classes in Spain in 2021, and their common engagement charges, are:

  1. Media, 4.2%
  2. Vogue, 2.5%
  3. Music, 3.8%
  4. Arts, 3.7%
  5. Journey, 3.6%
  6. Health & Wellness, 3.4%
  7. Pictures, 4.1%
  8. Meals, 2.2%
  9. Way of life, 3.4%
  10. Sport, 4.5%

For those who’re in search of influencers in Spain, you should use these engagement charges as benchmarks. Evaluate an influencer from one in all these classes to the class common to see how they stack up. (Or, use Heepsy, which already does that for you).

This listing is kind of on par with the prime influencer classes worldwide. Sports activities and Way of life seem as prime classes in Spain. However all over the world, these classes don’t seem, changed as a substitute by Cinema & Performing and Make-up.

They’re additionally fairly broad classes. Because of this inside every, there can be sub-categories. These niches will signify extra particular pursuits. For instance, inside the Arts class, we’ll see painters, sculptors, and so on. 

On Heepsy you’ll be able to seek for broad classes or smaller niches by typing them into the search bar.

An example of how to search for a niche category on Heepsy.

Professional tip: For those who’re trying to find niches, you might must enter them within the native language. If looking out in Spain, for instance, we suggest making an attempt each English and Spanish.

Areas inside Spain

A majority of influencers in Spain are based mostly in 9 completely different autonomous communities.  Not surprisingly, most influencers come from the communities with Spain’s largest cities.

Spain’s 4 largest cities (by inhabitants) are Madrid, Barcelona, Valencia, and Sevilla. And the highest 4 communities with probably the most influencers are properties to these cities: Cataluña, Madrid, Andalucía, and Valencia.

A map detailing the geographical breakdown of influencers in Spain.

Different autonomous communities with vital numbers of influencers are, in descending order: Islas Baleares, Islas Canarias, Galicia, Castilla-La Mancha, and País Vasco.

Barcelona and Madrid are the cultural hubs of the nation, so it’s no shock Cataluña and the Neighborhood of Madrid rank first and second.

Most-mentioned manufacturers by influencers in Spain

These have been the highest then talked about manufacturers in Spain:

  1. Zara, 579 mentions
  2. Shein, 540 mentions
  3. Shein Spain, 351 mentions
  4. Spotify, 239 mentions
  5. FC Barcelona, 225 mentions
  6. La RochePosay, 223 mentions
  7. El Corte Inglés, 221 mentions
  8. Bershka, 217 mentions
  9. YouTube, 208 mentions
  10. RTVE, 198 mentions

The most-mentioned brands by influencers in Spain.

Varied of those manufacturers are Spanish. Zara and Bershka are a part of Inditex, the holding firm of Amancio Ortega, the eleventh richest particular person on the earth. FC Barcelona is among the most embellished soccer golf equipment in Spain and the world. El Corte Inglés is the main Spanish division retailer, and RTVE is the general public arm of the nation’s radio and tv.

Most-used hashtags by influencers in Spain

Essentially the most-used hashtags by influencers in Spain are not any shock. The listing contains a mixture of normal and geolocation hashtags.

They’re, with the variety of makes use of:

  1. #love, 58K 
  2. #madrid, 55K
  3. #style, 49K
  4. #barcelona, #48K
  5. #spain, #40K
  6. #summer time, 37K
  7. #instagood, 35K
  8. #type, 34.3K
  9. #images, 34.1K
  10. #photooftheday, 33K

Whereas these are the most-used hashtags, they’re not the most effective for influencer advertising and marketing. Influencers might use these tags on their non-branded content material, so as to attempt to get new followers from the massive swimming pools of individuals following these hashtags. However for branded content material, these hashtags are a lot too broad, which suggests the individuals who comply with them aren’t essentially trying to purchase a services or products. 

For influencer advertising and marketing campaigns, it’s best to encourage influencers to say and/or tag your model. In case you have branded hashtags, encourage them to make use of these, too. Shein, for instance, asks followers to tag their content material with the branded hashtag #sheingals.

An example of branded hashtags from Chinese fashion brand Shein.


That’s a primary rundown of the state of Instagram influencer advertising and marketing in Spain. In order for you extra data like this, try our article How A lot Do Influencers Cost? or Prime TikTok Influencers By Nation

And if you wish to discover Instagram, YouTube, or TikTok influencers, head over to Heepsy!



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