Earlier in the present day, we introduced that we now have acquired Egoditor GmbH, the world’s main QR code platform, together with their flagship website QR Code Generator, establishing Bitly because the clear class chief in two excessive development markets — hyperlink administration and QR code era.
Extra particulars on the acquisition may be present in in the present day’s press launch.
Introducing the Buyer Connections Platform
With the acquisition of Egoditor and the latest launch of our Hyperlink Launchpad product into personal beta, we now have the three pillars of what we’re calling the Bitly Buyer Connections Platform, an all-in-one hyperlink administration, QR code and link-in-bio platform. This combine of latest product launches and strategic acquisitions solidifies our place as a number one SaaS platform that permits a whole lot of hundreds of firms to have interaction their clients and tens of millions of individuals to attach with digital experiences.
The Buyer Connections Platform will empower individuals, manufacturers and companies of all sizes to have interaction their clients anyplace at scale. Audiences will be capable of uncover and discover extra content material. Firms will be capable of use branded hyperlinks and customized QR codes as a trusted gateway for delivering vital notifications, info, and experiences to their clients. Think about a platform the place you possibly can handle all your buyer touchpoints holistically – a hyperlink in an SMS message, a custom-made link-in-bio expertise, or a QR code that bridges the bodily and digital worlds. Take into consideration the model continuity this permits, and the belief and loyalty that it builds along with your clients.
This platform is being developed primarily based on our clients’ overwhelming suggestions. Customers really feel fatigue from having to juggle throughout a number of platforms to handle their enterprise. A unified platform solves this downside and offers distinct all-in-one options:
- Customized Model Experiences – create, deploy and handle branded hyperlinks, vertical-specific QR codes and customised link-in-bio touchdown pages that match your branding and aims.
- Unified Administration – merely curate, bundle, deploy and observe all your most related hyperlinks and QR codes — all from one place.
- Wealthy Cross-Answer Analytics – a platform that mixes hyperlink administration, QR codes, and link-in-bio right into a single resolution offers a a lot richer and actionable set of insights. Observe and examine the efficiency of hyperlinks and QR codes throughout all channels, units, referrals, and geographies to grasp that are driving probably the most visitors and highest ROI.
- Versatile Packaging – buy every product individually or as a bundle, as greatest fitted to your enterprise wants.
Our Future As a Main SaaS Platform
Bitly is getting into a brand new period of development transformation. We’ve at all times recognized that what we have been creating was a vital gateway for firms to have interaction their clients, and this has solely elevated in significance over the past 18 months.
On the advertising and marketing entrance, there’s a large quantity of digital content material sharing taking place in the present day. What was as soon as primarily exchanged by way of social media and e mail, is now being fueled by platforms like Slack, Google Drive, Zoom and YouTube to call a number of. Social media itself has developed as creators and influencers have grown to turn into highly effective model ambassadors, leveraging platforms corresponding to Instagram and TikTok to quickly construct followers and share a wide range of content material by way of options like link-in-bio.
This has all been magnified much more by the pandemic. Faculties moved to distant studying through video conferencing. The surge in all the pieces e-commerce – from supply providers and on-line purchases to the emergence of each DTC (direct to client) model below the solar – has remodeled all the pieces we do. This demand has made connecting the bodily world to cell and on-line content material pervasive throughout all industries, and in lots of circumstances, vital for doing enterprise. Eating places switched to QR codes for cell menus. Organizations of all sorts are utilizing QR codes to attach real-life to digital for all the pieces from actual property open homes to Covid check check-ins to wi-fi entry in your resort room. We couldn’t be extra excited to be partnering with the workforce at Egoditor. The nice platform they’ve constructed, and their thought management in the way forward for QR codes, will likely be a vital a part of propelling Bitly ahead as we discover these new alternatives collectively.
With channels like social and e mail changing into overcrowded, cell textual content is quick changing into the main alternative of buyer communication for manufacturers and companies. 97% of Individuals personal a cellular phone and 9 out of 10 customers would like to speak with companies by way of textual content messages. The rise in SMS has created a possibility for 1:1 engagement and extra customized communications, however not with out the challenges of character limits, guaranteeing it doesn’t get blocked by cell suppliers and having the ability to scale with out racking up massive prices.
As a longtime model that greater than 5 million customers and over 325,000 clients belief, we consider we now have the precise instruments, workforce and merchandise to assist main manufacturers and enterprises, creators and influencers, retailers and people to take their companies to the following degree.
We encourage you to take a look at our present options (Bitly and QR Code Generator), share your suggestions, and keep tuned for extra updates on the brand new Buyer Connections Platform. Bitly wouldn’t be the place we’re in the present day with out you!