TikTok Tendencies to Watch For in 2022


It’s 2022, and if manufacturers haven’t but been on board the TikTok bandwagon, properly, it’s about time that they need to. TikTok’s reputation has exploded over the previous few years.

With 800 million customers talking 39 languages throughout 150 markets, the platform seems to be prefer it’s undoubtedly right here to remain for good. The truth is, 90% of TikTok customers entry the platform each day.

So this 12 months, it’s about time that manufacturers settle for the reality – TikTok developments are, in reality, greater than only a development.

Listed below are 2022 TikTok developments that manufacturers have to be careful for:

TREND 1: Extra manufacturers and influencers will be a part of TikTok this 2022.

TikTok has grown quickly in just some years, and a few manufacturers have completely embraced this new social phenomenon. TikTok has not too long ago launched its formal promoting community, and because of this, there could possibly be a big improve within the variety of manufacturers doing video advertising on the platform this 2022.

Equally, the variety of influencers becoming a member of TikTok has additionally elevated. With so many individuals importing extra area of interest and complete TikTok movies, influencers who’re additionally material consultants of their respective fields are given extra publicity. As such, the rising variety of influencers may also assist improve the variety of manufacturers advertising on TikTok. For manufacturers which might be primarily focusing on Gen Z or Millennials customers, TikTok makes it simpler for manufacturers to succeed in their target market by means of video advertisements and influencer advertising.

TREND 2: TikTok will stay in style even because the world goes again to regular.

TikTok was dubbed “the worldwide pandemic app” because the surge of lively customers elevated on the top of COVID-19 lockdowns. With so many individuals spending time at residence, TikTok grew to become the favourite app pastime for therefore many individuals. Because the world opens up and other people begin to journey once more, TikTok customers have began to movie their movies outdoors their houses. This development is sure to proceed in 2022. Customers on the TikTok platform will start sharing their lives outdoors their residence setting.

TREND 3: Extra GenZ customers will favor TikTok to watching TV.

TikTok has changed tv for Gen Z customers. With so many teenagers now utilizing “to TikTok” as a verb, the platform is now the preferred social app for the Gen Z market. Since 98% of Gen Z teenagers have their very own smartphones, they now take much less curiosity in watching scheduled content material on tv. Consequently, they spend extra time on-line on their telephones and use TikTok for content material consumption. Since TikTok encourages episodic content material, every video serves as a (mini) TV episode for the youthful technology.

TREND 4: Manufacturers will create extra TikTok content material this 12 months.

TikTok movies are brief, solely maxing out at 60 seconds. Manufacturers have began to appreciate that they’ll nurture their TikTok viewers by persistently positing episodic content material. For manufacturers who wished to keep up the engagement of their first TikTok video of their sequence, individuals could be wanting to see what’s subsequent. Manufacturers can put up in-depth TikTok movies and break up them into a number of sequences. Every episode may even have cliffhangers on the finish to make sure that the viewers stays tuned for the following episode.

TREND 5: TikTok memes will reign supreme.

Memes have at all times been in style on social media, and this 12 months, #memes on TikTok might be much more well-known for Gen Z and Millennials. Video memes on TikTok might be extra frequent, and much more TikTokers may also begin creating movies that present their reactions to their favourite memes. As extra TikTok customers create movies memes, the extra individuals might be impressed to create related movies.

TREND 6: Branded hashtags will change into extra in style.

Hashtag challenges have at all times been among the finest TikTok options for manufacturers. This 2022, manufacturers will change into extra inclined to make use of hashtag challenges that can attraction to their TikTok viewers. With a hashtag problem, manufacturers can create user-generated content material that may probably showcase their very own merchandise. So long as manufacturers could make it enjoyable and thrilling, branded hashtag challenges are a positive win for TikTok advertising.

TREND 7: Social Commerce will change into extra ubiquitous on the platform.

With TikTok’s partnership with Shopify final 12 months, eCommerce retailers now discover it slightly bit simpler to succeed in their TikTok viewers. Manufacturers on Shopify can now create, run, and optimize TikTok campaigns on their Shopify dashboard. As well as, manufacturers can create shareable content material that may remodel their product catalog to video advertisements on the platform. This provides customers a seamless expertise to browse and store merchandise on the app.

TREND 8: Manufacturers will use extra BTS and duets movies for followers.

Customers are sometimes interested in what occurs behind the scenes of the manufacturers that they observe and admire. TikTok creates the proper alternative to raise the veil of company secrecy and showcase the model’s extra private facet. This may be made much more pleasing by exhibiting thrilling trivia concerning the manufacturers, giving an workplace or manufacturing facility tour, and even interviewing a number of the model’s workers.

TREND 9: Blurred strains between native advertisements and TikTok content material might be extra frequent.

TikTok customers have a disdain for hard-sell promoting. That’s why manufacturers make it some extent to make sure that their advertisements don’t appear to be advertisements. Paid promoting content material on TikTok is usually aligned with the standard model and scope of the same old movies seen on the platform. That’s why video advertisements on TikTok are often totally different from what we see on different social media channels. It’s not sensible to reuse a model’s TV advert and reduce it to fifteen seconds. Profitable TikTok advertisements are sometimes entertaining and would typically add worth to viewers.

TREND 10: Entrepreneurs will worth extra user-generated content material.

Essentially the most beneficial content material for manufacturers on TikTok is the user-generated content material (UGC) that their followers made for them. Manufacturers which have UGC flip their followers into their model advocates on TikTok. Manufacturers would typically encourage their followers to share movies of themselves utilizing their merchandise after which put up them with a branded hashtag. TikTok viewers additionally discover UGC extra favorable since most Gen Z customers belief the content material and critiques made by actual individuals greater than branded content material.

Shakr DPA on TikTok

A scalable social commerce video answer is feasible on TikTok with the assistance of Shakr’s dynamic product advertisements. Manufacturers can create dynamic campaigns for his or her product catalog on TikTok. They’ll create 1000’s of movies, every distinctive to their particular person SKUs.

So, what are some great benefits of utilizing Shakr’s video dynamic product advertisements (DPA)? Right here’s the gist:

·   Proprietary video rendering with full interoperability with Adobe After Results

·   On-demand assist for any information feed to model routinely to infinity

·   Confirmed API with a monitor document with prime e-commerce, promoting expertise, and social platforms.

Shakr Model Highlight: YesStyle

The Problem: Retarget viewers with native TikTok creatives.

Vogue market retailer YesStyle used Shakr to run DPA campaigns on TikTok and create high-quality video belongings at scale to extend their marketing campaign outcomes and video conversions.

The Resolution: Shakr-made DPAs on TikTok for YesStyle

With the assistance of Shakr, YesStyle used each self-recorded TikTok belongings and the Shakr Inventive Lab staff’s native mannequin recordings to create high-quality TikTok templates for his or her product catalog. Every SKU of their catalog was plugged into one of many 4 TikTok templates at random to offset advert fatigue, after which the Shakr video expertise rendered tens of 1000’s of belongings, one for every product.

Key End result:

·   178% ROAS (Return on Advert Spend)

·   -70% CPM (Value Per Mile)

·   -12% CPC (Value Per Click on)

The high-quality creatives drove a whopping 178% improve in ROAS in comparison with their static DPA campaigns on Fb, proving that programmatic DPA creatives at scale can drive great outcomes by mimicking the native and natural feel and appear on the TikTok platform.


Geyser, W. (2021). 14 TikTok Tendencies You Have to Know in 2022. Retrieved 2 February 2022, from https://influencermarketinghub.com/tiktok-trends/


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