Twitter Rolls Out ‘Branded Likes’ to Advertisers within the US, UK, Saudi Arabia and Japan


After previewing the choice final week at its annual Cannes Lions occasion, Twitter is now rolling out Branded Likes to extra companies, with managed advertisers within the US, UK, Saudi Arabia, and Japan now capable of entry the interactive, participating tweet possibility.

As you may see in these examples, Branded Likes supplies the capability to create customized Like animations on chosen tweets, serving to to spice up engagement and consciousness by way of a easy interactive enhancement.

As defined by Twitter:

Some moments deserve particular consideration: a film or sequence premiere, a giant convention, a brand new product launch, or perhaps a world sports activities occasion. For giant moments like these if you wish to launch one thing new, drive consciousness of your model, or amplify dialog, we’re constructing daring, inventive methods to face out on the timeline.”

It’s undoubtedly a stand out providing, which might spark a number of curiosity – although it’s possible additionally past the attain of most manufacturers, given the associated fee and scale concerned.

Branded Likes are being constructed into Twitter’s Timeline Takeover advert providing, which ensures a model’s advert is the primary advert to seem when somebody opens Twitter for the primary time that day.

Branded Likes will likely be hooked up to the Takeover advert, with advertisers then capable of choose a hashtag (and as much as 10 translations of that tag) for his or her Branded Like animation.

“We work with inventive companions together with Naked Tree Media for activations working in the USA, United Kingdom, and Saudi Arabia, and Carbon for Japan, to create customized paintings for the marketing campaign.”

Branded Likes will then seem for as much as 24 hours in the identical geography because the model’s Timeline Takeover, making it a enjoyable, responsive possibility within the second to assist maximize consciousness and attain.

However as famous, it’ll price ya. Twitter hasn’t offered a particular worth vary for Timeline Takeover advertisements, however Promoted Traits, that are considerably comparable, price round $200k per day, whereas Twitter was additionally as soon as charging $1 million for branded emoji hashtags across the Tremendous Bowl. That’s clearly on the highest finish of Twitter’s advert prices, however in contemplating the assorted parts – together with creating the animation and tying into the Takeover push – these costs would supply some scope for the quantity you’ll have to pay for a lot of these activations.

So perhaps, not excellent for selling your upcoming gross sales promotion, however extra for main launches and releases.

Besides, it’s an fascinating possibility, which is able to present extra selection inside the tweet stream.

For those who’re excited by trying out what they appear to be, Twitter had offered this instance tweet (faucet the Like coronary heart on a cell system).


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