Vacationers to Texas Get Salty In New Journey and Tourism Marketing campaign



No matter you’re keen on, there’s lots to go round in Texas, and this truth of life helps to create an setting the place Texans are naturally welcoming, enjoyable, and beneficiant individuals. Guests to the state, then again, might convey their neuroses and attitudes with them. To inquiring minds, they could even say, “That is our journey to Texas. Go get your personal.”

“Texas affords limitless choices and experiences for vacationers looking for personalization and customization above all else. There isn’t any higher method to have a good time that than by inspiring customers to discover all of the state has to supply and make their journey to Texas really their very own,” mentioned Journey Texas Director, Tim Fennell.

The marketing campaign was created by Austin-based Proof Promoting, a member of Worldwide Companions,

“No two journeys to Texas are ever alike so when it got here to storytelling, we challenged the overdone conventions of the class, participating viewers with the direct name to ‘Get Your Personal Journey,’” Craig Markus, Proof’s government artistic director mentioned.

On-line, vacationers can use the model’s customized journey builder at to assist plan their go to.

Echoes of “Come and Take It”

“Come and take it,” is an notorious and oft-repeated saying inside Texas. It refers back to the Battle of Gonzales, a skirmish in 1831 between the Mexican Military and a small group of Texans.

At this time, the phrases seem on flags and in speeches and so forth. In accordance with the Houston Chronicle, the saying has come to represent defiance towards somebody or one thing seeking to grind you down or deprive you of a proper or privilege.

I could also be off right here, however I hear echoes of “Come and take it” in “Get your personal journey.”

Why echo “Come and take it” as a substitute of developing with a extra inviting name to motion? As a result of vacationers to Texas, just like the residents of the state, is not going to be disadvantaged. In different phrases, a comfortable and fluffy, completely stale invite to Texas shouldn’t be wanted. In actual fact, it might be off-brand.



Please enter your comment!
Please enter your name here