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Video Hero: How Ellen Lichtenstein Makes use of Movies To Enhance AgentSync’s Blogs’ ROI


Google Search is the primary advertising channel for many firms. It’s free to make use of and a simple method to drive individuals to your web site. Nonetheless, selling your product utilizing just one channel, like Google Search, limits the variety of potential clients who see your product and creates uncertainty.

There’s a near-infinite quantity of written content material and firm blogs for Google to drag from. How do you differentiate your self? How lengthy will it take you to rank? When will you see a powerful ROI?

Ellen Lichtenstein is a Sr. Content material Specialist at AgentSync, an organization that helps insurance coverage companies and carriers scale back their compliance threat and streamline operations. Within the early levels of her profession, Ellen labored as a producer and casting director on the earth of unscripted tv. In that discipline, speaking via movies was not elective. After transitioning to creating content material for the insurance coverage trade, Ellen has made a behavior of including video into the combo.

This behavior made her check the impression of embedded movies on AgentSync’s natural search rankings. Up to now, making a video for a weblog publish has resulted in increased rankings and weblog engagement.

We interviewed Ellen, who has eight years of expertise working in Vyond, to find out how AgentSync has been utilizing Vyond for the previous yr to outrank rivals on Google. Apply her classes to develop your content material’s ROI and engagement.

What made you begin utilizing video content material?

A number of the subjects we cowl generally is a bit laborious to know. Together with a video permits readers to soak up that info in one other approach. Video content material can also be identified to carry out fairly effectively in natural searches. So when it is smart, we enhance our presence within the search outcomes by together with movies in our weblog posts.

Not each video creation course of is alike. What does yours seem like?

Normally, my course of begins with writing a script. Every line corresponds to a scene quantity in Vyond. I don’t all the time define my concepts for the visuals. However I have a tendency to do this if I’m making a video for somebody much less accustomed to my work or with video creation usually.

If I must get sign-off on the visuals earlier than I start working in Vyond, I’ll create a desk. One column comprises the script traces (both voiceover or phrases on display screen), and the opposite column comprises an outline of what is going to seem on the display screen.

I’ll simply write out the traces if it’s pointless to log off on the visuals. After spending a lot time working in Vyond, I normally discover my traces correspond precisely with what is going to find yourself in that scene quantity. However there are all the time surprises once I get into Vyond the place I want to vary one thing up, like splitting a scene into a number of items or combining scenes into one.

 



What impression have you ever seen because you started utilizing video in your advertising efforts?

Our group tracks how a lot engagement the movies get on our social posts and the way effectively the weblog posts carry out in natural search outcomes which have movies embedded in them. Up to now, we’ve seen a sample of elevated and constant development in web page views after including a video to a weblog that was beforehand revealed text-only.

Gradual enhance in weblog publish web page views since including a video to a weblog publish

For instance; we revealed a weblog in July 2021 and charted its pageviews. You’ll be able to see there wasn’t lots of visitors at first, which is okay as a result of it was new. We’d anticipate to see extra visitors over time. Then we added a video in mid-September. You’ll be able to see the month-to-month web page views for September have been loads increased than the August web page views when there was no video. And it’s continued to develop since then.

In one other occasion, we noticed a weblog publish transfer up eight spots in rating for a selected key phrase after including a video to that publish.

We additionally publish movies on LinkedIn and Twitter to see extra engagement we would not in any other case expertise with simply the weblog publish with out the video.

Inform us a few current video that exceeded your expectations of what video can do.

Just lately, AgentSync partnered with Senior Life Insurance coverage Firm. The aim was to create a personalized producer onboarding portal that took Senior Life Insurance coverage’s agent onboarding course of from days to minutes.

We produced a video, together with utilizing Vyond for elements of it, and put some paid advert spend behind it. We wished to inform this highly effective story and present potential clients the development they might anticipate by adopting our know-how and a few customizations. We have now been very impressed with the outcomes.



 

This video has introduced in a lot of certified leads and contributed considerably to our gross sales pipeline. That’s proof of how the AgentSync/Senior Life Insurance coverage story impacted our viewers of potential clients when advised via a brief video.

You’ve been utilizing Vyond for eight years. Which points of it do you want probably the most?

I discover Vyond to be extraordinarily user-friendly and intuitive. As somebody who comes from a video manufacturing background, a lot of the options and functionalities of Vyond are intuitive to me. I’ve used Vyond throughout many firms and shoppers, in-house and as a contractor via my very own firm.

I’ve usually used Vyond for academic functions for each inner and exterior audiences. For instance; I’ve used it to teach workers about firm tradition and advantages and to show potential clients about trade subjects related to my shoppers and their merchandise. I’ve even used Vyond as one among a number of instruments in a large-scale public well being initiative. In all circumstances, Vyond helps me convey complicated info to audiences of various schooling ranges in a approach they will soak up and retain.

How lengthy did it take to really feel such as you mastered Vyond?

It took me about six months to really feel like I actually knew Vyond. My expertise have continued to develop through the years, and I’m positive there are options I don’t even make the most of.

I credit score my experience in Vyond to a bigger understanding of visible storytelling strategies and expertise creating content material throughout varied media and lots of use circumstances. Vyond was easy to study and performs as I’d anticipate it to.

What recommendation would you give a reader who wished to attempt Vyond after studying this interview?

Simply get into the platform and use it. You’ll be able to positively spend time watching coaching movies and collaborating in academic assets. Nonetheless, I believe one of the simplest ways to study is by doing.

Past that, my recommendation is to get inventive and experiment with the software program. I’m all the time shocked by how a lot I can do once I discover totally different capabilities and mix them in distinctive methods.

 

Animate movies to extend your weblog’s engagement and revenue

With instruments like Vyond, manufacturers can entry an expert suite of animation instruments to adapt any weblog content material right into a video and increase your web page periods.

Including Vyond movies on their web site has elevated firms’ conversion price by 67% and social media shares by 375%. Due to our templates, you may reap the benefits of these advantages no matter your animation expertise.

Animate your first video

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