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Vidyard Report Reveals Gross sales Groups Utilizing Video Have Elevated Response Charges, Diminished Deal Cycles

September 22, 2021

State of Digital Promoting Report exhibits distant gross sales professionals leveraging custom-recorded video are extra productive and engaged with prospects

KITCHENER, Ontario – September 22, 2021 – Vidyard, the main video platform for companies, right this moment launched its State of Digital Promoting Report, revealing how gross sales professionals are utilizing video all through the gross sales course of and its affect on gross sales group productiveness and outcomes. The examine discovered that greater than 70% of gross sales reps who leverage custom-recorded video within the digital gross sales course of expertise increased prospect engagement and practically half report much less turnaround time to shut a deal.

The State of Digital Promoting Report, performed in June by Demand Metric, is predicated on a survey of greater than 600 gross sales leaders throughout a wide range of industries and requested them in regards to the pervasiveness, affect and potential of video-powered digital promoting. The report discovered that over two-thirds of sellers plan to proceed working distant or hybrid for the long-haul and video helps them do their jobs higher. Greater than 70% of respondents famous that custom-recorded video performs higher than text-based emails, and has elevated response charges.

“Till lately, digital promoting was a rarity, but it surely’s now ubiquitous with promoting and a necessary ability for each gross sales skilled to have of their toolkit,” stated Tyler Lessard, Chief Video Strategist and VP Advertising and marketing at Vidyard. “This report exhibits the depth of what video is doing for gross sales leaders – not solely is video serving to gross sales reps meet their targets, but it surely’s growing productiveness and increasing their long-term efficiency potential.”

As digital and hybrid work has elevated throughout industries, the response charges to text-only communication are lowering. However video helps to curb this development. The examine additionally discovered:

  • Almost half of gross sales professionals leverage custom-recorded video of their gross sales course of. And 53% of these not at the moment utilizing video plan to take action quickly.
  • Almost half of gross sales reps who leverage custom-recorded video report that it has shortened their deal cycle.
  • Over half of gross sales professionals who leverage custom-recorded video report that it has elevated their shut charges.
  • Over 70% of gross sales professionals report that custom-recorded video performs higher at producing opens, clicks and responses than text-based emails.
  • Almost 60% of gross sales professionals who use custom-recorded video report that it has elevated their productiveness.

Gross sales professionals are partially profitable due to their capability to attach with prospects in a human method, which video permits them to do. As a current Vidyard examine discovered, text-based emails solely create damaging feelings, making prospects much less prone to have interaction. Nevertheless, video acts as a welcome break to the text-heavy in-box. Folks bear in mind video content material higher than textual content and could also be much more prone to act on a video message than a textual content message. And with asynchronous video, prospects can take up info on their time, solely growing their optimistic response to the gross sales relationship.

For gross sales groups planning to implement custom-recorded video or these on the fence, the report gives suggestions on the best way to get began or optimize video for digital or hybrid promoting:

  • Experiment with custom-recorded video, beginning on a small scale.
  • Make video for gross sales a group exercise, so people don’t really feel as if they’re going via a brand new course of on their very own.
  • Put money into a video product that’s constructed particularly for gross sales, since these instruments assist gross sales reps hold observe of alternatives higher and supply viewing information for a personalized strategy.

For extra insights on video traits and to dive deeper into the information, please obtain the entire Vidyard State of Digital Promoting Report.

About Vidyard

Vidyard helps companies and professionals join with their audiences in an entire new method via partaking, customized, and measurable video experiences. By means of its world video internet hosting and analytics platform, Vidyard empowers corporations like LinkedIn, Zycus, League, Stanley Black & Decker, and others to remodel their strategy to advertising, gross sales, and company communications. Vidyard helps any enterprise skilled create and share {custom} movies to ship their message in a extra private and impactful method via its free and professional instruments. 1000’s of companies and thousands and thousands of individuals world wide depend on Vidyard for his or her video wants. Join Vidyard without cost:

About Demand Metric

Demand Metric is a world analysis and advisory agency that helps advertising professionals with main analysis and benchmark reviews, know-how analysis and recommendation, consulting companies, coaching, and software program. Demand Metric’s core focus is to assist B2B

advertising organizations develop income by operationalizing the very best practices found in our analysis. To be taught extra, go to

Media Contacts:

Josh Swarz, Huge Valley Advertising and marketing for Vidyard –

Sarah Duckett, Public Relations & Communications, Vidyard –

Sarah Duckett

Head of PR & Communications



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