VlogBox, a CTV channel growth, content material distribution, and monetization platform that brings collectively main content material creators, has partnered with Publica, a number one related TV (CTV) advert server. Publica now powers header bidding, server-side advert insertion (SSAI), and ad-break decisioning for VlogBox together with a few of the largest streaming publishers and good TV producers on this planet.
With Publica’s superior ad-break decisioning know-how for CTV, VlogBox has gained higher management of advert breaks and carried out a worldwide header bidding technique. VlogBox can now run a unified public sale of direct and programmatic demand, connecting them to over 30 of the world’s main supply-side platforms (SSPs) by way of Publica’s OpenRTB integration. By growing demand competitors, VlogBox goals to develop promoting revenues and maximize income per second in every of its advert breaks.
“We’re thrilled to collaborate with the crew at VlogBox and maximize their CTV advert revenues. Leveraging Publica’s unified public sale, VlogBox can enhance demand, present programmatic advertisers with higher entry to stock, and enhance the viewing expertise for customers,” mentioned Ben Antier, Co-Founder and CEO, Publica.
VlogBox is a worldwide media home with over 1,000 CTV apps on prime streaming platforms and a fully-fledged advertising and marketing ecosystem for CTV publishers. The platform offers incremental attain, giving entry to high quality CTV stock with cross-generational demographics, specializing in the UK and US markets.
“Content material monetization within the CTV trade is evolving quickly, and on this know-how race we’re singling out key alternatives for publishers to maximise income. Working with Publica provides us entry to new demand we couldn’t attain earlier than, due to its unified auctions and superior advert serving capabilities which can be already delivering robust outcomes,” mentioned Nick Platonenko, CEO, VlogBox.
VlogBox is a worldwide video content material distribution and monetization firm with over 1,000 apps beneath its roof. The corporate goals to ship exactly focused video adverts to OTT/CTV audiences and produce excessive monetization yields to content material creators. VlogBox covers the internet hosting, encoding, and streaming of video content material in addition to customized app growth and environment friendly advert monetization. https://vlogbox.com/
Publica is a number one Related TV (CTV) Advert Server and works with most of the world’s largest broadcasters, TV producers, and OTT apps. Headquartered in Palo Alto, Publica offers options for publishers to maximise their income throughout their CTV stock by way of key options together with a Unified Public sale, Advert Pod Administration, Viewers Administration, and Server-Aspect Advert Insertion (SSAI). Publica serves over 4 billion adverts on CTV each month, delivering high quality advert experiences for Crunchyroll, E. W. Scripps, Fox, IGN, MLB, Philo, Samsung, ViacomCBS, XUMO, and extra. Publica is owned by Integral Advert Science (Nasdaq: IAS), a worldwide chief in digital media high quality. For extra data, go to https://getpublica.com/