Google introduced early final yr that their AdWords API would cease functioning by April 2022. This is able to imply fairly a couple of adjustments for advertisers and advert administration instruments.
Our engineers are on monitor with rewriting our code and Optmyzr will proceed to help advertisers with nice PPC instruments.
With a lot of our efforts targeted on the migration, our updates within the month of January included enhancements in Microsoft Adverts administration and getting templates for 2021 Annual Stories prepared.
Right here’s a roundup of all the important thing adjustments to Optmyzr from January 2022.
2021 Annual Report Templates
Are you continue to spending hours collating information and compiling your 2021 studies? Cease now and try our Annual Report templates. You will get your govt and detailed annual studies for 2021 from the Stories menu.
As all the time, you’ll be able to select a report template that works finest for you, and use it as it’s or customise it to fit your wants higher.
Microsoft Adverts Administration made simpler
For all our Microsoft Adverts managers on the market, we’ve a brand new and improved Account Dashboard UI.
Get a fowl’s eye view of how your account is performing, immediately preview and schedule your studies, and filter your information in just some clicks.
Goal CPA and Goal ROAS modifications for Microsoft Adverts
Now you can modify and handle your Goal CPA and Goal ROAS for Microsoft Adverts campaigns utilizing Rule Engine.
No extra wasted spend on non-converting placements
What if there was a voice that reminded us of our previous errors and informed us after we’re about to make a nasty resolution that’ll finish badly for us?
The Potential Wasted Spend metric does simply that. The brand new addition to the Account Stage Placement Exclusion Optimization device tells you the way a lot you’re probably losing by having non-converting placements in your account.
You can even see what else is in retailer for the approaching months and recommend function requests on the Optmyzr Roadmap.