Within the Pretend Information Period, the Reality Is Priceless

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With misinformation within the highlight, Folha de São Paulo’s award-winning marketing campaign was conceived to “set true information as essentially the most invaluable foreign money on the earth,” speaking to readers the significance {of professional} journalism — which must be appreciated as a particularly worthy useful resource now greater than ever.

Credit:

Shopper: Folha de São Paulo

Company: Africa

 

Chief Inventive Officer: Sergio Gordilho

Govt Inventive Director: Humberto Fernandez, Otavio Schiavon

Artwork Director: Humberto Fernandez, Sergio Gordilho

Copywriter: Otavio Schiavon, Raphael Vandystadt, Angerson Vieira

Designer: Humberto Fernandez

 

Shopper Companies: Claudia Almeida

Media: Rodrigo Famelli, Gabriela Dib

 

Particular Initiatives Inventive Director: Monique Lopes Lima, Juliana Leite

Particular Initiatives: Lica de Souza, Fernando Alonso, Isabela Levy, Thays Miranda, Caio Rodrigues, Julia Newman

Sustainability & Institutional Relations: Raphael Vandystadt

Content material and Artwork: Luiz Felix

 

Illustration: Renan Santos, Alexandre Camanho

 

Company Producers: Rodrigo Ferrari, Patricia Gaglioni, Fernanda Segura

Company Editor and Movement Designer: Ricardo Matta, Glauber Tsu

 

Movie Manufacturing Firm 1: Saigon Filmes

Director: Manu Mazzaro

Govt Producer: Marcelo Altschuler

Shopper Companies: Fernanda Gomes, Rafael Costa, Karin Diniz

Manufacturing Coordination: Carol Pessini, Luiza Campanelli, Natalia Cardoso, Giovanna Burzichelli

Assistant Director: Raissa Negromonte

Director of Pictures: Luciana Baseggio

Artwork Director: Carol Ozzi

Object Producer: Isabella Yumi

Manufacturing Supervisor: Murilo Baskerville

Manufacturing: Marina Stacciarini, Marina Ricardi

Costume Designer: Bianca Hofling Scorza

Casting Producer: Case Casting

Make-up: Mima Mizukami

Editor: Ivan Kanter

Finisher: Malu Leopassi

Put up-production Coordination: Virgini Fares / Malu Leopassi

Colorist: Osmar Junior

Finalization: Butterfly

 

Movie Manufacturing Firm 2: La Carretera

Course: Mauricio Guimaraes Pisani

Pictures: Lucio Telles

Manufacturing: Andreia Rodrigues

 

Coloration Grading: Bleach

 

Sound Manufacturing Firm: Supersonica

 

Print Firm: Primi Tecnologia

Graphic Producer: Jeferson Ferreira

 

3D Manufacturing Firm: Boson Put up

Director: Eduardo Brandao

Govt Director: Ezany Brandao

Shopper Companies: Camila Ferraz

Put up-production Coordination: Carlos J. Fernandes

3D: Joao Paulo

Movement Design: Fernando Dias, Eliel Guimaraes

 

Photographer: Rodrigo Pirim

 

Accredited by: Antonio Manuel Teixeira Mendes/ Leticia Barbosa de Carvalho



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